Job DescriptionAs Director of Fleet Rental & Leasing, you will lead the strategy, growth, operational execution, and overall business performance of Orange EV's Rental & Leasing business across North America. You will be responsible for transforming Fleet Rental & Leasing from an emerging offering into a scalable, high-performing business unit. The successful candidate will maximize the utilization, profitability, and strategic value of Orange EV-owned fleet assets by developing creative rental, lease, and fleet deployment strategies that meet customer needs while optimizing return on invested capital. You will drive adoption of Master Rental Agreements (MRAs) and Master Leasing Agreements (MLAs), creating a seamless pathway for customers to quickly deploy rental and leased trucks whenever operational needs arise.
Key ResponsibilitiesBusiness Growth & Strategy- Develop and execute the strategic vision to scale Orange EV's Fleet Rental & Leasing business 5X
- Expand rental and leasing adoption across Orange EV's existing customer base
- Lead initiatives to establish Master Rental Agreements (MRAs) and Master Leasing Agreements (MLAs)
- Identify new customer segments and growth opportunities
Rental & Leasing Portfolio Management- Develop rental, operating lease, and finance lease strategies
- Partner with banks, financing companies, and leasing partners
- Optimize asset utilization across rental, lease, and sales channels
- Evaluate lease structures, residual values, and portfolio performance
Commercial Leadership- Partner closely with Regional Sales Managers and National Accounts leaders
- Support customer engagement strategies that position rental and leasing as integrated fleet solutions
- Lead negotiations involving rental agreements, lease agreements, and strategic accounts
Rental Operations & Infrastructure- Architect and build the operational infrastructure required for a rapidly scaling business
- Oversee contracts, inspections, logistics, billing, reporting, and lease administration
- Develop scalable workflows, SOPs, KPIs, dashboards, and reporting tool
Fleet & Asset Management- Own the financial performance of the Fleet Rental & Leasing business, including utilization, revenue growth, profitability, and return on invested capital
- Manage fleet acquisition, deployment, lease placement, redeployment, refurbishment, remarketing, and disposition
- Optimize asset productivity and lifecycle economics
Risk Management & Governance- Manage operational, contractual, insurance, financial, and asset-related risks
- Work with financing partners and insurance providers to establish scalable programs
- Partner with Finance and Legal to protect company assets
Team Building & Leadership- Build and lead the future Fleet Rental & Leasing organization
- Recruit, develop, and mentor team members
- Foster a high-performance entrepreneurial culture
Position Qualifications- 10+ years of experience in rental, leasing, fleet management, transportation, logistics, trucking, equipment rental, vehicle finance, or related industries
- Proven success building, scaling, and managing rental, leasing, or fleet asset management operations
- Strong understanding of lease structures, asset financing, residual value management, and fleet economics
- Experience working with banks, captive finance organizations, equipment finance companies, or leasing providers
- Strong commercial, operational, and financial leadership capabilities
- Bachelor's degree or equivalent experience
Ideal Candidates Will Also Have- Experience with terminal trucks, yard trucks, hostlers, or heavy-duty fleet equipment
- Experience structuring operating leases, TRAC leases, FMV leases, or equipment financing programs
- Experience managing significant rental and leasing portfolios
- Experience in transportation, logistics, warehousing, ports, rail, agriculture, or distribution industries
- MBA or advanced degree preferred
