Director of Field Sales Training

OSL Retail Services Inc

$125K — $140K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in training, sales operations or performance enablement roles, preferably in retail or field-based environments.
  • Proven track record of leading large-scale training or capability development initiatives.
  • Exceptional skills in people development, coaching and performance enablement.
  • Ability to thrive in a fast-paced, dynamic environment with a focus on execution.
  • Strong communication and influencing skills for engaging diverse field teams.
  • Excellent analytical and problem-solving abilities to translate insights into practical actions.
  • Proficiency in MS Office and comfort with learning technologies.

Responsibilities

  • Set the enterprise field training strategy aligned with business objectives.
  • Translate support strategies into effective training execution in the field.
  • Design training approaches to meet future capability needs and support scale.
  • Oversee the execution of field training programs for frontline employees across North America.
  • Develop and refine training delivery models, including onboarding and ongoing training.
  • Implement new tools and technologies to accelerate training effectiveness.
  • Analyze performance data to identify training needs and measure effectiveness.

Benefits

  • Vacation plus additional flex days
  • Comprehensive benefits package
  • RRSP Matching Program
  • Opportunities for training and development
  • Supportive workplace culture and environment
Full Job Description
About the opportunity:

We are currently seeking a Director of Field Sales Training. As Director of Field Sales Training, you will provide enterprise‑level leadership for the strategy, design, and execution of training and capability development programs for OSL’s field‑based workforce in a fast‑paced retail and direct sales environment. This role plays a pivotal part in enabling sales excellence, operational consistency, and scalable performance across 7,000+ frontline employees.

 

Operating at a director’s level, you are accountable for aligning training strategy to enterprise priorities and field execution realities. You will architect scalable learning models, leverage technology and data to improve effectiveness, and ensure training drives measurable improvements in sales productivity, execution quality, and employee capability.

 

Location: Mississauga

 

Key Responsibilities:

Strategic Leadership & Organizational Direction

  • Set the enterprise field training strategy, aligning training priorities, delivery models, and capability development to OSL’s business and growth objectives.
  • Translate support‑center strategies into effective, in‑field execution through structured learning, coaching, and reinforcement models.
  • Identify future capability needs and design training approaches that support scale, innovation, and evolving field requirements.
  • Partner with executive leadership to ensure field training is positioned as a strategic performance lever.

Field Training Strategy & Execution

  • Build and oversee the execution of field training programs to efficiently support frontline employees across North America.
  • Own the design, governance, and continuous evolution of training delivery models, including onboarding, sales training, and ongoing development.
  • Identify and implement new approaches, tools, and technologies to enhance training effectiveness and speed‑to‑competency.
  • Ensure training programs are scalable, consistent, and adaptable across clients, regions, and field environments.

Sales, Coaching & Capability Models

  • Own the sales training and coaching framework, including content direction, updates, and delivery standards.
  • Ensure coaching models reinforce desired behaviors, performance standards, and execution discipline.
  • Align learning content with real‑world field execution, client expectations, and operational realities.

Performance Measurement & Effectiveness

  • Analyze performance data, skill gaps, and field feedback to identify training needs and improvement opportunities.
  • Define success metrics and measure training effectiveness through sales performance, productivity, and execution outcomes.
  • Continuously refine training strategies based on data, field input, and business results.

Cross‑Functional Alignment & Field Partnership

  • Build strong partnerships with Operations, Client Services, Sales, HR, and Leadership to ensure training alignment and impact.
  • Conduct periodic field visits to validate execution, gather feedback, and ensure training strategies translate effectively on the ground.
  • Serve as a senior advisor on field capability and performance improvement initiatives.

Operational Excellence & Resource Management

  • Lead the Training function’s structure, priorities, and operating model to deliver high‑quality, consistent outcomes.
  • Oversee training content development requests and team capacity to ensure prioritization and execution discipline.
  • Manage the training budget responsibly, balancing investment with impact and return.
  • Drive continuous improvement across training processes, tools, and governance.

Field Team Development:

  • Ability to manage changing priorities and keep the team motivated.
  • Inspire and mentor field employees fostering a culture of sales excellence.
  • Outstanding coaching skills combined with strong organizational and interpersonal skills.

To be successful and join our team:

  • 10+ years of progressive experience in training, sales operations, performance enablement, or transformation roles, ideally within retail or field‑based environments (telecom experience an asset).
  • Demonstrated success leading enterprise‑scale training or capability development functions.
  • Exceptional people development, coaching, and performance enablement skills.
  • Strong ability to operate in a fast‑paced, highly changeable environment with a practical, execution‑focused mindset.
  • Excellent communication and influencing skills with experience engaging diverse, geographically dispersed field teams.
  • Strong analytical and problem‑solving skills, with the ability to translate insight into action.
  • Proficiency in MS Office; comfort adopting learning and performance technologies.

What we offer:

  • A competitive base salary $125K-$140K plus bonus
  • Vacation plus additional flex days
  • Comprehensive benefits
  • RRSP Matching Program
  • Training and development opportunities to grow your career with one of Canada’s Best Managed Companies
  • A supportive workplace culture and work environment 

Interview Steps:

  • Step 1: If your profile is a match, we will invite you for a first conversation with the recruiter.
  • Step 2: The next step is an in-person interview with the hiring manager.
  • Step 3: Final step is an in-person panel presentation with the VP Operations and extended team members.

If this sounds like you and you’re excited to be a member of our team, please apply now. 

 

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