EF Education First

Director of Enrollment - Postgraduate Programs, North America

EF Education First$95K — $120K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Fluency in English; additional languages are a plus.
  • Proven experience in sales leadership or management.
  • Expertise in prospecting and engaging leads on platforms like LinkedIn.
  • Strong communication and negotiation skills with a professional presence.
  • Customer-focused with active listening skills to understand candidate needs.
  • Self-driven, ambitious, and possess an entrepreneurial mindset.
  • Resilient, goal-oriented, and eager to exceed sales targets.

Responsibilities

  • Own enrollment targets for Masters and MBA programs across North America.
  • Lead and develop a high-performance sales team from the Boston headquarters.
  • Set KPIs and coaching rhythms for daily execution and long-term growth.
  • Create a culture of high energy and accountability focused on excellence.
  • Manage the scholarship strategy to enhance conversion rates.
  • Design GTM strategies, refining messaging and outreach sequences.
  • Organize in-person events, fairs, and meetings, prioritizing high engagement.

Benefits

  • Commitment to professional growth through monthly training and workshops.
  • Four weeks paid vacation plus ten paid holidays and two floating holidays.
  • Exciting business travel opportunities.
  • 25% company match on 401(k) contributions.
  • Comprehensive medical, dental, and vision coverage with additional insurance options.
  • Flexible spending accounts for healthcare and commuter expenses.
  • Wellness benefits including an annual fitness reimbursement.
  • Access to fertility care and family-building support.
  • Employee Assistance Program for support and resources.
  • Sabbatical eligibility based on tenure and discounts on EF products.
  • Discounts at local venues and a flexible work-from-home policy.
Full Job Description
Job Description

We are seeking a driven and dynamic Product Head to join our high-energy sales team based in Boston, Massachusetts.

We're transforming how we recruit Masters and MBA degree candidates across the U.S. and Canada - This role will lead the rebuilding of our outreach engine - structuring pipeline generation, managing a high-performance sales team, and driving enrollment growth.

You will own the Masters and MBA pipeline - from first contact to enrollment - bringing structure to outreach, managing scholarship strategy, and personally influencing key candidates to join Hult

We are looking for a leader who combines strategic thinking with hands-on execution and a strong focus on results.

Key Responsibilities

1. Sales Team Management
  • Own the enrollment targets for Masters and MBA programs across the U.S. and Canada.
  • Lead a team of Enrollment Advisors, Coordinators and Converters from our Boston HQ.
  • Set clear KPIs and coaching rhythms to drive daily execution and long-term growth.
  • Build a high-energy, high-ownership culture focused on excellence.
  • Manage the scholarship strategy to accelerate decision-making and conversion.
  • Lead notification calls with accepted candidates and drive the individualized closing strategy.

2. Go-to-Market (GTM) tactics
  • Design and refine outbound messaging and outreach sequences for the team.
  • Use LinkedIn, AI-assisted tools and digital channels to engage candidates.
  • Create fast, authentic engagement loops that move prospects from cold to committed-via video, phone, or in-person 121s.
  • Own all core GTM channels: phone outreach (voice and messaging), events, digital outreach, brochure mailouts and alumni referrals.

3. Market development
  • Manage the team calendar, ensuring a high volume of in-person events, educational fairs, and 1-to-1 meetings, are organized in the region.
  • Identify trends and patterns in candidate behavior to optimize outreach efforts and generate referrals.

Qualifications
  • Fluency in English (additional languages are a plus).
  • Experience in sales leadership or management, with a track record of managing successful, high-performance sales teams.
  • Demonstrated ability to prospect and engage leads on LinkedIn and other professional social platforms, as a channel to organize phone or in-person meetings.
  • Strong communication and negotiation skills with a confident, professional presence.
  • Customer-focused, with a high level of curiosity and a talent for understanding and addressing candidate needs through active listening.
  • Self-driven, ambitious, and entrepreneurial.
  • Goal-oriented and resilient; eager to exceed sales targets-"Nothing is impossible" mindset.
  • Adaptable and open to learning from feedback.
  • A Bachelor's or Master's degree in business development, sales, or marketing is a plus.
  • Authorization to work in the United States


Compensation range for this role is $95,000 - $120,000, based on experience.

In addition, you can expect:
  • Commitment to professional growth: robust monthly calendar of trainings and workshops
  • Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
  • Exciting business travel opportunities
  • 25% company match on your 401(k) contributions
  • Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
  • Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
  • Access to fertility care and family-building support
  • Wellness benefits including a yearly fitness reimbursement
  • Frequent social and learning events, including access to our employee-run resource groups
  • Robust Employee Assistance Program
  • Tenure-based sabbatical eligibility
  • EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
  • Discounts at local venues and businesses
  • Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.

About EF Education First

EF Education First is a privately held education company that was founded in 1965. The company offers language training, educational travel, academic degree programs, and cultural exchange services. EF Education First operates in over 100 countries and has over 52,000 employees. The company's mission is to open the world through education.
Learn more about EF Education First
Size
52,000 employees
Industry

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