Director of Enrollment and Marketing

American Heritage Worldwide

$80K — $95K *
Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in enrollment management or marketing within education sector
  • Proven track record of driving enrollment growth and student retention
  • Strong analytical skills with the ability to leverage data for decision making
  • Excellent communication skills for effective storytelling and family engagement
  • Experience with CRM and enrollment management software

Responsibilities

  • Develop and implement comprehensive enrollment strategies to attract prospective families
  • Lead the marketing and communication initiatives to enhance brand visibility
  • Analyze enrollment data to identify trends and areas for improvement
  • Create a welcoming and supportive environment for families throughout the enrollment process
  • Collaborate with other departments to ensure alignment in recruitment and retention efforts

Benefits

  • Professional development opportunities for career growth
  • Flexible work hours to promote work-life balance
  • Collaborative and supportive team environment
  • Health and wellness benefits
  • Opportunity to make a meaningful impact in families' lives
Full Job Description
American Heritage Worldwide is seeking a Director of Enrollment & Marketing to own the full enrollment pipeline - from lead generation through enrollment and retention. This leader builds the systems that bring families in the door and the systems that convert and retain them, ensuring families receive exceptional guidance throughout their decision-making process.

This role combines enrollment leadership with ownership of our marketing and communications function-making it ideal for someone who can build systems, drive conversions, and tell our story well.

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