Director of E-Commerce & Digital (On-site in Pelham, AL)
Job DescriptionThe Director of E-Commerce & Digital is a high-impact leadership role responsible for accelerating Gabriella White's digital growth and transforming how our brands engage customers online. This position owns the strategy and execution across e-commerce channels and digital platforms, blending data, technology, and creative to drive revenue, elevate the customer experience, and strengthen our market position. Based in our Pelham Corporate office, this leader will shape the future of our digital ecosystem, pushing beyond traditional marketplace management to deliver scalable, innovative, and customer-focused digital solutions.
What We Offer - Competitive health, dental, and vision plans
- Employer-paid short- and long-term disability.
- 401(k) plan with company match after 12 months
- Employee Assistance Program and Chaplain Services to support mental and emotional well-being
- Paid sick leave, vacation, holidays, and parental time
- Generous employee product purchase discount
What You Do
- Lead and execute e-commerce strategy across DTC and third-party channels to drive revenue and profitability.
- Own and manage website performance, including content, navigation, user experience, and conversion optimization in conjunction with the web development team.
- Drive SEO and digital content strategies to increase visibility, engagement, and traffic.
- Manage marketplace performance, including assortment, advertising, and promotions.
- Develop audience segmentation and personalization strategies to improve targeting effectiveness.
- Monitor inventory productivity, assortment mix, and lifecycle performance across digital channels.
- Establish performance reporting and translate data into actionable business insights.
- Partner cross-functionally with Marketing, IT, Merchandising, and Operations to enhance digital performance.
- Identify and implement tools, automation, and best practices to scale e-commerce operations.
How Success is Measured - E-Commerce sales growth and overall profitability.
- Conversion rate and website engagement metrics.
- Customer acquisition cost (CAC) and return on investment (ROI).
- Inventory productivity and reduction of excess inventory.
- SEO performance and organic traffic growth.
- Accuracy and completeness of digital product content ("Perfect SKU")
- Marketplace channel performance and advertising ROI.
What You Bring- Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
- 6-10 years of experience in e-commerce or digital commerce leadership.
- Strong expertise in SEO, website optimization, and digital content strategy.
- Demonstrated knowledge of AI tools and emerging technologies relevant to e-commerce, digital marketing, customer experience, analytics, and operational efficiency.
- Ability to evaluate and responsibly leverage AI-driven solutions to support business objectives, improve decision-making, and enhance operational effectiveness while maintaining alignment with company standards, brand integrity, and data privacy expectations.
- Advanced analytical skills with the ability to translate data into actionable insights.
- Experience with e-commerce platforms, PIM systems, and digital analytics tools.
- Proven ability to lead cross-functional initiatives and influence stakeholders.
- Strong communication, organizational, and project management skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Strategic mindset with strong problem-solving capability.
