Position SummaryAt The Joint Chiropractic, understanding our customers and delivering a seamless, high-quality experience across every touchpoint is critical to driving sustainable growth. This role is about turning data into insight - and insight into action - while championing the voice of the customer and ensuring every digital interaction is intuitive, engaging, and aligned to their needs.
We're looking for a
Director of Digital Marketing to serve as the organization's expert on our customer - owning how we understand, define, and optimize the end-to-end customer journey. You'll lead our customer insights strategy, digital experience across web and mobile, and key elements of our marketing technology ecosystem - ensuring we are continuously improving how we attract, engage, and retain customers through thoughtful, data-driven experiences.
Key Responsibilities- Serve as the voice of the customer across the organization, developing a deep understanding of customer behaviors, needs, and preferences
- Own and continuously optimize the end-to-end customer journey across digital platforms, including website and mobile app
- Turn data into actionable insights that inform marketing strategy, customer experience improvements, and business decisions
- Develop customer segmentation, personas, and journey mapping to guide targeting, messaging, and experience design
- Partner with Marketing, IT, and Operations to translate insights into seamless, customer-centric experiences
- Oversee performance and optimization of digital platforms to improve engagement, conversion, and overall customer satisfaction
- Lead the strategy and evolution of marketing technology and data capabilities to better support customer understanding and personalization
- Analyze campaign and promotional performance to provide insights that improve effectiveness and customer impact
- Expand marketing automation and lifecycle engagement strategies across email, push, and in-app channels
- Ensure consistency and accuracy of digital touchpoints, including local listings, to support customer discovery and trust
- Integrate external partners and platforms into cohesive measurement and attribution frameworks
Qualifications- Experience in customer insights, customer experience, digital marketing, or a related field
- Strong understanding of customer journey mapping, segmentation, and lifecycle strategy
- Experience leveraging CRM data, analytics, and digital platforms to drive customer-focused decisions
- Proven ability to translate customer insights into actionable strategies that improve experience and business outcomes
- Experience leading cross-functional initiatives across Marketing, IT, and Operations
- Familiarity with marketing technology ecosystems, digital analytics, and performance measurement
- Strong communication and influencing skills, with the ability to advocate for the customer at all levels of the organization
- Highly organized, strategic, and comfortable operating in a fast-paced environment
Compensation & Benefits- Salary: $130k - $150k DOE
- Medical, Dental, Vision
- 401k w/company match
- PTO Accrual
- Complimentary Joint Membership
This role follows a hybrid schedule and will require an in-office presence at our Scottsdale, AZ headquarters at least three days per week (Tuesday-Thursday).
#LI-Hybrid
