We are currently seeking a Director of Corporate & Growth Marketing (Remote)!The Director, Corporate & Growth Marketing will lead AMC's B2B growth marketing strategy, with primary responsibility for pursuit marketing, account-based marketing, demand generation and sales enablement. The role will build the marketing engine that helps AMC identify, prioritize, engage and convert high-value target accounts and prospective clients and supports the company's client acquisition and growth objectives.
The Director will also help strengthen awareness and consideration of the AMC brand by translating the enterprise brand strategy into compelling market-facing campaigns, content, communications and experiences. The VP, Marketing, owns AMC's overall brand strategy and positioning; this role is responsible for bringing that brand to market and using it to support growth.
This is a highly strategic and highly collaborative role that requires someone who can establish the vision and operating model while also being willing to roll up their sleeves and help build it.
Responsibilities include:Pursuit Marketing & Business Development- Build and lead AMC's pursuit marketing strategy in partnership with Client Services.
- Establish a scalable, repeatable marketing process for high-priority pursuits, RFPs, proposals and competitive opportunities.
- Partner with Client Services and business leaders to understand the prospect, competitive landscape, opportunity and client needs.
- Develop pursuit-specific positioning, messaging, presentations, proposals, case studies, credentials and other materials that differentiate AMC.
- Create compelling narratives that translate AMC's capabilities, technology, operational expertise and client outcomes into clear business value.
- Develop strategic pursuit plans for high-value opportunities, including audience strategy, messaging, content, communications and engagement.
- Ensure Marketing is engaged early enough in the pursuit process to influence strategy rather than simply produce materials.
- Build a library of reusable proof points, case studies, client stories, capabilities and other sales assets.
- Establish post-pursuit reviews to understand what worked, what did not and how Marketing can improve future win rates.
Demand Generation & Account-Based Marketing- Build AMC's B2B demand-generation strategy to create awareness, engagement and qualified opportunities among prospective clients.
- Define AMC's ideal client profiles, priority audiences, target segments and high-value accounts in partnership with Client Services and leadership.
- Develop and manage an account-based marketing (ABM) strategy focused on engaging high-value target accounts throughout the buying journey.
- Create integrated campaigns that move prospects from awareness through consideration and into active business-development conversations.
- Develop campaigns around market opportunities, client pain points, AMC capabilities and relevant industry topics.
- Build nurture strategies that maintain engagement with prospects who are not yet ready to enter an active sales process.
- Partner with Digital/Martech to ensure campaigns are properly tracked, measured and connected to CRM and attribution systems.
- Establish a clear funnel from marketing engagement 12 qualified opportunity 12 pursuit 12 proposal 12 win.
- Continuously test audiences, messaging, channels and offers to improve performance.
- Use market intelligence, client insights and performance data to refine targeting and campaign strategy.
Sales Enablement & Revenue Partnership- Develop marketing strategies that support the sales cycle from initial engagement through proposal and close.
- Create and maintain compelling sales presentations, capability materials, case studies, credentials and other sales tools.
- Develop differentiated messaging and proof points for key client segments.
- Establish a feedback loop between Marketing and Client Services to improve targeting, messaging, pursuit strategy and win rates.
- Track and communicate Marketing's contribution to pipeline and new business.
Content, Thought Leadership & Communications- Develop AMC's corporate content and thought-leadership strategy.
- Establish an editorial calendar tied to business priorities and target audiences.
- Develop case studies, client success stories, industry insights, executive content and other thought leadership.
- Identify internal subject-matter experts and turn their expertise into market-facing content.
- Support executive visibility and industry leadership.
- Oversee corporate social media and other appropriate communications channels.
- Partner with internal and external communications resources as needed.
Events & Industry Presence- Develop an integrated strategy for conferences, industry events, client events and prospect events.
- Ensure events support both brand-building and business-development objectives.
- Partner with Client Services to maximize pre-event outreach, meetings and post-event follow-up.
- Evaluate event participation based on business impact and ROI.
Corporate Brand & Market Activation- Partner with the VP, Marketing to translate AMC's enterprise brand strategy and positioning into compelling market-facing programs.
- Build awareness and consideration of AMC among priority audiences through targeted campaigns, content, communications and industry engagement.
- Develop audience-specific messaging and value propositions within the enterprise brand framework established by the VP.
- Identify opportunities to increase AMC's visibility and differentiation within priority markets and client segments.
Leadership & Measurement- Establish KPIs and measurement for corporate and growth marketing.
- Develop regular reporting on marketing activity, engagement, pipeline contribution and ROI.
- Manage agency and vendor relationships.
- Establish scalable processes, workflows and prioritization.
- Lead and develop the Corporate & Growth Marketing Specialist.
- Collaborate closely with the VP of Marketing, Director of Property Marketing and Digital/Martech leadership to create one integrated AMC marketing organization.
Requirements:- 8-12+ years of progressive B2B marketing experience.
- Strong B2B, professional services, real estate, multifamily or similarly complex sales environment experience preferred.
- Demonstrated experience partnering with Sales/Business Development.
- Strong understanding of demand generation, ABM, content marketing and sales enablement.
- Excellent strategic thinking and executive communication skills.
- Strong writer and storyteller.
- Comfortable working with senior executives and clients.
- Demonstrated ability to connect marketing activity to business outcomes.
- Experience building programs and processes rather than simply managing established ones.
Additional Information:Compensation: Full-Time $105,000.00 to $170,000.00 annually
- Vacation & Sick Time for Full & Part-Time Employees
- Health and Wellness Programs
- Empower 401K and Roth IRA- Including Free Financial Advisors and Employer Match
- 9 Paid Holidays per year
- Employee Referral Incentives
- Bonus and Commission Opportunities
- Employee Rent Discount Program
- Professional Development Training
- Medical, Dental, Vision, Life, Accident, Critical Illness, Hospital Indemnity, and Short-Term Disability coverage is available
*Outlined benefits are subject to change and may vary based on location or employee status*
