Cramer Krasselt

Director of Content, Cramer Health

Cramer Krasselt$120K — $150K *
Pharmaceuticals & Biotech
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of pharmaceutical advertising or healthcare communications experience leading to a strategic creative leadership role.
  • Demonstrated strong healthcare portfolio showcasing expertise in content strategy and various touchpoints.
  • Deep knowledge of FDA promotional regulations and MLR review processes for compliant content creation.
  • Proficient in confidently presenting recommendations and leading discussions with clients and teams.
  • Flexibility and adaptability in uncertain scenarios, with a focus on solution-oriented outcomes.
  • A service-minded leader dedicated to managing client commitments and fast-paced agency dynamics.

Responsibilities

  • Build insight-driven messaging platforms and content strategies for pharmaceutical and healthcare brands.
  • Shape omnichannel content approaches linking audience needs and business objectives throughout the customer journey.
  • Translate complex patient and healthcare professional journeys into actionable and compliant content experiences.
  • Act as a trusted advisor to both clients and internal teams, balancing multiple strategic considerations.
  • Lead, mentor, and inspire teams comprising senior writers and freelancers to produce high-quality outputs.
  • Set content standards across various platforms, ensuring clarity and alignment with strategic goals.
  • Manage multiple projects simultaneously while maintaining strategic focus in a dynamic environment.

Benefits

  • Medical, Dental & Vision Insurance
  • Health Savings Account with employer contribution
  • 401(k) with company match
  • Profit Share Bonus Plan
  • Life Insurance
  • Paid Time Off & Paid Holidays
  • Family Leave
  • Short-Term & Long-Term Disability
  • Tuition Reimbursement
  • Wellness Resources, including discounted Lifetime Fitness membership
  • Generous onsite café
Full Job Description
We're seeking a strategic content leader to shape content strategy across our pharmaceutical and healthcare portfolio. This Director of Content will bring 10+ years of pharma experience-client-side or agency-side-with the ability to translate complex brand, patient, HCP, access, and support program needs into clear, compelling, compliant content ecosystems.

Partnering with the VP of Creative, you'll help define the strategic foundation for the work-guiding messaging architecture, content plans, channel considerations, and cross-functional collaboration across copy, design, digital, strategy, and account teams.

You know how to connect business goals, audience insights, brand strategy, and regulatory realities into content that is useful, differentiated, and built to perform.

You can zoom out to shape the story, journey, and content system-and zoom in on the word choice, claim, or nuance that makes the work sharper, smarter, and compliant.

You will:

LEAD STRATEGIC CONTENT
  • Build insight-driven messaging platforms, content strategies, and content frameworks for pharmaceutical and healthcare brands.
  • Shape omnichannel content approaches that connect audience needs, channel roles, and business objectives across the full customer journey.
  • Translate complex patient, HCP, caregiver, and access journeys into clear, actionable, compliant content experiences.
  • Serve as a trusted strategic partner to clients and internal teams, balancing client goals, creative ambition, channel realities, and regulatory requirements.
  • Lead, mentor, and inspire ACDs, senior writers, and freelance specialists to deliver strategically grounded, high-quality work.

RAISE QUALITY & DRIVE EXECUTION
  • Set the content and copy bar across web, digital media, SMS, email, presentations, print, leave-behinds, and integrated campaign initiatives.
  • Guide teams and clients through MLR review, incorporating feedback while protecting the strategy, clarity, and strength of the work.
  • Manage multiple brands, workstreams, and deadlines with clarity, continuity, and strategic focus in a fast-moving agency environment.
  • Support content operations, resourcing, utilization, and team growth in partnership with creative leadership.

Requirements

Required Qualifications & Skills
  • 10+ years: Proven pharmaceutical advertising or healthcare communications experience, with a path from senior content or copy lead to strategic creative leader.
  • Relevant portfolio: Strong healthcare work across content strategy, messaging, digital, print, interactive, and experiential touchpoints.
  • MLR fluency: Deep understanding of FDA promotional regulations and review expectations.
  • Strategic presence: Confident leading discussions, presenting recommendations, and influencing clients and internal teams.
  • Comfort in the gray: Curious, adaptable, and solution-oriented-even when the path is not perfectly clear.
  • Commitment: A service-minded leader who understands agency pace and steps up when client commitments require it.

Benefits

  • Medical, Dental & Vision Insurance
  • Health Savings Account with employer contribution
  • 401(k) with company match
  • Profit Share Bonus Plan
  • Life Insurance
  • Paid Time Off & Paid Holidays
  • Family Leave
  • Short-Term & Long-Term Disability
  • Tuition Reimbursement
  • Wellness Resources, including discounted Lifetime Fitness membership
  • Generous onsite café

About Cramer Krasselt

Cramer-Krasselt is a full-service, integrated advertising and marketing agency. It is the second-largest independent agency in the United States. The company was founded in 1898 in Milwaukee, Wisconsin, and has since expanded to have offices in Chicago, New York City, and Phoenix. Cramer-Krasselt has worked with a variety of clients, including Corona, Porsche, and Edward Jones. The agency has won numerous awards for its work, including Cannes Lions, Clios, and Effies.
Learn more about Cramer Krasselt
Size
500 employees
Industry

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