Director of Business Development

Lifeway MH

$110K — $130K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Proven experience in business development and sales growth.
  • Strong knowledge of the senior and disabled care sector.
  • Excellent interpersonal skills for collaboration.
  • Ability to identify market opportunities and strategic planning.
  • Demonstrated success in educational training and presentations.
  • Proactive, self-motivated, and results-driven.
  • Experience working in a matrix environment with cross-functional teams.

Responsibilities

  • Identify potential targets for sales growth and collaborate on contact strategies.
  • Develop and implement a comprehensive sales and partnership strategy.
  • Design and oversee a robust referral program to maximize leads.
  • Establish and nurture relationships with key stakeholders to expand the referral network.
  • Identify and onboard strategic channel partners for enhanced market reach.
  • Educate the B2B community through in-service training and sessions.
  • Collaborate with marketing and customer service teams for a seamless customer experience.

Benefits

  • Opportunity to drive significant impact in the senior care market.
  • Work collaboratively with diverse teams and stakeholders.
  • Leadership role with a focus on team development.
  • Dynamic work environment with a focus on strategic planning.
  • Travel opportunities for networking and relationship building.
Full Job Description
Director of Business Development

Job Summary: The Director of Business Development plays a pivotal role in lead generation by fostering relationships with local, regional, and national businesses catering to seniors and disabled individuals. This position works closely with the sales team and site and divisional leaders to achieve revenue targets and enhance our market presence.

This role is essential for generating leads and referrals and will help drive and facilitate presentations and the education of referral sources such as Skilled Nursing/Rehabilitation Hospitals, Acute Care Hospitals, LTAC's, Children's Hospitals, Home Healthcare Agencies, Non-Skilled Home Care Providers, Outpatient Therapy Providers, Senior Services Providers and physician/doctors' offices.

Key Responsibilities:
  1. Strategic Planning:
  • Identify potential targets within local markets for sales growth, collaborating with Sales Consultants and General Managers to develop and execute effective contact strategies.
    • Develop and implement a comprehensive sales and partnership strategy aligned with the company's goals and objectives.
    • Collaborate with senior management to define sales targets, market positioning, and key performance indicators.
  1. Referral Program Management:
    • In conjunction with other Business Development team members and local leadership, design and oversee a robust referral program to maximize leads and customer acquisitions.
    • Establish and nurture relationships with key stakeholders to expand the referral network.
  2. Channel Partner Development:
    • Identify, evaluate, and onboard strategic channel partners to enhance product distribution and market reach and optimize opportunities coming from channel.
    • Develop and maintain strong relationships with existing channel partners, ensuring their success and loyalty.
    • Conduct educational sessions and in-service training within the B2B community to raise awareness and generate leads for potential clients.
  3. Cross-functional Collaboration:
    • Work collaboratively with marketing, and customer service teams to align strategies and ensure a white glove, VIP, seamless customer experience.
    • Collaborate closely with local managers and sales teams to collectively build a robust book of business.


Qualifications:
  • Proven experience in business development, sales growth, and relationship management.
  • Strong knowledge of the senior and disabled care industry.
  • Excellent interpersonal skills for effective collaboration.
  • Ability to identify market opportunities and develop strategic plans accordingly.
  • Demonstrated success in conducting educational sessions and in-service training.
  • Proactive and self-motivated with a track record of achieving business development targets.
  • Experience working in a matrix environment and collaborating with cross-functional teams.
  • Strong analytical and strategic thinking skills.
  • Excellent communication, negotiation, and relationship-building abilities.
  • Leadership experience with a focus on team development and performance.


Reporting:

This position reports to the Sr. VP of Growth and Business Development

Compensation:

This position has a base salary, and bonus plan based on lead growth and sales growth.

Expectations:

This position requires travel 0-8 nights per month.

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