Director of Business Development | Greensboro, NC | Full-time | Local Travel Required

Greensboro Physical Therapy

$80K — $95K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1+ years of healthcare sales or related experience
  • Proven track record in building and maintaining professional relationships
  • Experience developing and implementing territory or sales plans
  • Understanding of referral networks, particularly in healthcare
  • Familiarity with outpatient rehabilitation and physical therapy is a plus

Responsibilities

  • Grow and support existing customer accounts
  • Train and assist under-performing clinics to boost performance
  • Identify local referral trends and develop targeting strategies
  • Maintain the local CRM to track referral activities and sales efforts
  • Collaborate on marketing initiatives with the Direct-to-Consumer team
  • Weekly collaboration with management to strategize account development
  • Organize community outreach to promote clinic services

Benefits

  • Full-time employment with growth opportunities
  • Access to professional development and leadership training
  • Engagement with a supportive team focused on patient care
  • Direct involvement in shaping referral networks
  • Opportunity to make a measurable impact in the community
Full Job Description
Position: Director of Business Development

Setting: Outpatient Physical Therapy Clinics

Location: Greensboro Physical Therapy

Availability: Full-time

In this role, you will help extend that impact by ensuring medical providers and community partners understand our services, capabilities, and commitment to patient care.

If you are a relationship-driven healthcare sales professional who enjoys creating opportunities, developing markets, and producing measurable results, we would like to hear from you.

Job Overview & Work Site

The Director of Business Development will be responsible for building business relationships with medical providers, customers and community leaders affiliated with all therapy clinics under the Greensboro Physical Therapy brand. This team member will establish an ongoing referral network that will result in multiple referrals and long-term professional relationships with the Greensboro Physical Therapy referral groups.

While this role focuses on the growth of three outpatient locations (Greensboro, High Point, NW Greensboro), the Director of Business Development will be an employee of Greensboro Physical Therapy, reporting to the Vice President of Sales/Business Development.

Our ideal candidate has previous experience with implementing a marketing/sales plan to both maintain the current customer base and establish/grow new referral relationships. This candidate must thrive in a fast-paced environment, is driven by stretch goals, and takes initiative to get things done. The candidate must also be confident and persuasive in guiding the sales process.

Essential Job Functions:
  • Supports and grows existing account base
  • Assists under-performing contracts to meet sales/visit targets by training, making sales calls and/or augmenting clinic marketing efforts as directed
  • Develops referral target strategies based on local referral trends
  • Owns the local instance of our CRM software platform, tracking activities and referral trends within this platform, and entering all daily sales activity
  • Works closely with the Direct-to-Consumer marketing team to establish cohesive marketing programs that impact both patients and referral sources
  • Collaborate with Clinical/Regional Directors to increase the scope of messaging to potential referral partners
  • Conducts weekly sales calls with the VP and bi-weekly with related team; focusing on establish target account lists and account development
  • Coordinates educational/community activity programs to promote clinic(s) and capabilities
  • Expands and develops essential leadership skills to meet immediate and future objectives
  • Seeks new customers, either within known accounts or new business found through prospecting or market data


*This is not a remote position.

License & Experience

What You'll Bring

Preferred Experience
  • At least one year of healthcare sales, provider relations, account management, or business development experience
  • Experience building relationships with physicians, medical practices, or other healthcare referral sources
  • A demonstrated ability to maintain existing accounts while developing new business
  • Experience implementing a sales, outreach, or territory development plan
  • Familiarity with outpatient rehabilitation, physical therapy, or a related healthcare field is helpful but not required


Skills and qualifications
  • Confidence communicating with healthcare professionals, business leaders, and community partners
  • The ability to build trust and maintain professional relationships over time
  • Strong organization, prioritization, and time-management skills
  • Clear and effective verbal and written communication
  • Comfort using data to evaluate performance and identify opportunities
  • Experience with CRM or sales-management platforms
  • Proficiency with Microsoft Word and Excel
  • Strong follow-through and attention to detail
  • Sound judgment and problem-solving skills
  • The ability to manage multiple accounts and priorities independently
  • A high level of integrity, reliability, and professionalism
  • Reliable transportation and the ability to travel locally among assigned markets

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