The Director of Business Development is responsible for driving both internal and external sales growth within Experience Senior Living's Colorado market. This role will begin with a focused assignment-supporting the sales and occupancy growth of a designated community (approximately 60% internal sales and 40% external business development). Once that community is stabilized, the position will expand to encompass external business development and referral relationship management across all Colorado communities.
ResponsibilitiesInternal Sales & Community Stabilization (Initial Phase)
- Partner with the Executive Director and Director of Sales to meet and exceed occupancy goals for the assigned community.
- Lead or support sales presentations, tours, and prospect follow-up to drive move-ins.
- Maintain accurate data and follow-up activity within the CRM system (Sherpa or equivalent).
- Collaborate with community leadership to ensure an exceptional prospect experience, model staging, and adherence to ESL brand standards.
- Conduct daily sales strategy sessions and participate in creative outreach planning.
- Provide on-site coaching and support to sales teams during periods of turnover, leave, or transition.
- Support event planning and community visibility to increase qualified leads.
External Business Development (Long-Term Focus)
- Develop and manage relationships with professional referral sources including healthcare providers, discharge planners, social workers, and community partners.
- Identify and cultivate referral pipelines that generate qualified leads for all Colorado communities.
- Create and execute business development plans with measurable referral and conversion goals.
- Track and report referral activity, conversion ratios, and market intelligence to the SVP of Sales & Marketing.
- Maintain an active presence in the local market through outreach, presentations, and strategic partnerships.
- Represent ESL at regional networking events, health fairs, and industry associations.
- Collaborate with divisional and senior leadership to assess market trends, competitive positioning, and partnership opportunities.
- Support the launch of new communities and assist with sales team training during pre-opening and early occupancy phases.
Leadership & Collaboration
- Serve as a sales culture champion-modeling ESL's relationship-centered selling approach.
- Partner closely with the SVP of Sales and Marketing, the Divisional Director of Sales & Marketing, Sales Specialists, and community leaders to ensure alignment on messaging, process, and goals.
- Provide recommendations for pricing, marketing, and promotional strategies based on local insights.
- Uphold ESL's brand standards, values, and customer experience philosophy in all interactions.
- May perform other duties as assigned.
Skills and Competencies:
- Self-Starter & Goal-Driven: Demonstrates initiative and ownership in building relationships, generating outreach opportunities, and delivering measurable results. Organizes work efficiently and follows through with consistency and accountability.
- Collaborative & Positive: Brings an optimistic, solutions-focused attitude to every interaction. Builds trust and rapport across teams-working seamlessly with community leaders, peers, and support partners across the organization.
- Clear & Compassionate Communicator: Communicates effectively, both verbally and in writing, with prospective residents, families, professional partners, and team members. Adapts messaging with warmth, professionalism, and authenticity.
- Strong Interpersonal Presence: Maintains a confident and professional demeanor while fostering meaningful, trust-based relationships both inside and outside the organization.
- Excellent Presenter: Delivers engaging presentations that connect, inform, and inspire-whether to individual families, referral partners, or large audiences.
- Resident-Centered Mindset: Keeps the resident experience at the heart of all decisions and interactions, embodying ESL's values of compassion, integrity, innovation, and excellence.
- Adaptable & Resilient: Thrives in a dynamic environment, balancing multiple priorities while maintaining composure and focus.
- Strategic Relationship Builder: Cultivates strong partnerships in the community and identifies opportunities to expand ESL's presence and impact across the Colorado market.
- Tech-Savvy & Organized: Proficient with CRM systems (Aline/Sherpa preferred), Microsoft Office Suite, and virtual communication tools; uses data and technology to enhance sales performance and efficiency.
- Market Knowledge: Familiarity with the Colorado healthcare and senior living landscape, including referral networks, competitive trends, and community partnerships preferred.
Requirements- Bachelor's degree in business, marketing, communications, or related field preferred.
- 5-7 years of progressive experience in senior living, healthcare marketing, or business development.
- Proven success in referral development, census growth, and relationship selling.
- Experience in multi-site outreach or territory management preferred.
- Valid driver's license and reliable transportation.
- Willingness to travel throughout Colorado (anticipated 75% travel once the role becomes statewide, may vary as needs arise).
- Ability to work a flexible schedule, including evenings and weekends as required.
BenefitsWe offer a full benefits package that includes medical, dental, vision, STD/LTD, life and voluntary life, 401k with employer matching, paid holidays, and up to 20 days PTO in the first three years.
Compensation: The base annual salary for this position will be $100,000. This position is eligible to receive commission.
Application Deadline: We anticipate reviewing applications until October 31st, 2026.
