Director of Business Development

Bluebird Health

$100K — $120K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, business administration, or related field preferred but not required
  • 3+ years of experience in home health marketing
  • 1+ year of experience in marketing leadership
  • Strong communication, negotiation, and public relations skills
  • Valid driver's license and access to an automobile

Responsibilities

  • Direct daily marketing operations and oversee marketing initiatives
  • Negotiate service contracts for maximum third-party reimbursement
  • Assist in budget projections and resource allocation for the marketing department
  • Conduct market assessments and develop comprehensive marketing plans
  • Collaborate with the Director of Patient Care Services on marketing techniques for specialized programs
  • Implement promotional initiatives to achieve budgetary goals
  • Establish and maintain relationships with referral and payer sources
  • Monitor community perceptions of Bluebird Home Health as a quality service provider

Benefits

  • Competitive compensation
  • Health, dental, vision, life, and disability insurance
  • 401(k) plan with generous company match
  • Critical illness benefit
  • Paid time off
  • Employee assistance program
Full Job Description
Bluebird Home Health is growing and looking for an ambitious and strategic Director of Business Development to join our team! As the Director of Business Development with Bluebird Home Health, you will have the opportunity to advance your career while receiving strong compensation and excellent benefits.

Schedule: Full-time, M-F, 8am-5pm

Pay: Salary $100k-120k, depending on experience

Location: Meridian, Idaho

BENEFITS
  • Competitive compensation
  • Health, dental, vision, life, and disability insurance
  • 401(k) plan with generous company match
  • Critical illness benefit
  • Paid time off
  • Employee assistance program

JOB SUMMARY

The Director of Business Development is responsible for managing all aspects of organization marketing, including managing the members of the marketing team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.

DUTIES AND RESPSONSIBILITY
  • Direct all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
  • Ensure maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
  • Assist the Executive Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
  • Conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary volume projections.
  • Work with the Director of Patient Care Services to establish marketing techniques for specialty Clinical Programs.
  • Employ marketing and promotional initiatives to achieve budgetary volume projections.
  • Establish and maintain positive working relationships with current and potential referral and payer sources.
  • Build and monitor community, customer, and payer and patient perceptions of Bluebird Home Health as a high-quality service.
  • Provide leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
  • Maintain comprehensive working knowledge of Bluebird Home Health markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.
  • Monitor and report cost effectiveness of marketing efforts.


JOB REQUIREMENTS
  • Bachelor's degree in marketing, business administration, or related field preferred, but not required.
  • 3+ years of experience in home health marketing.
  • 1+ year of experience in marketing leadership.
  • Demonstrates good communications skills, negotiation skills, and public relations skills.
  • Must have and maintain a valid driver's license, maintain automobile insurance coverage and have access to an automobile.

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