Coca-Cola

Director, National Sales - Kroger

Coca-Cola$141K — $165K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, marketing, or related field (or equivalent experience).
  • 8+ years of experience in national account management or sales leadership within beverage or CPG sectors.
  • Proven track record of leading complex joint business planning and achieving growth outcomes.
  • Strong analytical skills and experience with category data and shopper insights.
  • Experience managing multi-brand portfolios and aligning teams across stakeholders.
  • Knowledge of supply chain management and inventory dynamics.
  • Outstanding negotiation skills supported by data-driven storytelling.
  • Familiarity with Kroger systems preferred.

Responsibilities

  • Lead annual business plans for fairlife and related categories within Kroger.
  • Shape strategies to enhance market share and household penetration at Kroger.
  • Build senior-level relationships at Kroger, aligning priorities across categories.
  • Drive category leadership via customer-centric initiatives informed by consumer trends.
  • Integrate efforts among Coca-Cola teams and partners to ensure alignment.
  • Leverage operational rigor to solve supply chain and service-level challenges.
  • Champion the aseptic portfolio for distribution and merchandising opportunities.

Benefits

  • Significant scope to shape growth trajectories of Coca-Cola's dynamic brands.
  • Access to insights, tools, and networks for building future-ready capabilities.
  • Development opportunities in category innovation and customer partnership.
  • Empowerment to connect nutrition trends with retail execution.
Full Job Description
Job Description Summary:

As Director of National Sales for these brands, you will play an integral role in shaping the next chapter of innovation and market leadership with one of our most strategic retail customers, Kroger.

This position combines strategic influence with executional excellence, enabling category leadership in dairy, protein, and functional nutrition while leveraging consumer trends for mutual growth. You will serve as a key connector across Coca-Cola North America, fairlife, our Bottling System, and Kroger-driving plans that translate insight into action and actions into measurable value. From aligning long-term strategies to solving in-stock performance challenges, this role demands agility, collaboration, and a results-oriented approach. If you bring a passion for building relationships, uncovering data-driven opportunities, and driving impact at scale, this is your opportunity to make a meaningful difference to our portfolio and marketplace presence.

What You'll Do for Us
  • Lead delivery of annual business plans for fairlife, Core Power, and aseptic categories within the Kroger account, ensuring alignment to Coca-Cola's growth objectives.
  • Shape and activate strategies that accelerate market share gains and drive household penetration among Kroger shoppers.
  • Build and deepen senior-level relationships at Kroger, establishing trust and advancing joint priorities across multiple categories.
  • Drive category leadership through the development of customer-centric initiatives informed by consumer trends, analytics, and shopper insights.
  • Serve as the primary integrator among Coca-Cola teams, fairlife partners, and bottlers to ensure alignment and seamless execution.
  • Leverage operational rigor to address service-level challenges, inventory performance, and supply chain planning with proactive solutions.
  • Champion the aseptic portfolio within the customer team to unlock incremental distribution and merchandising opportunities.
  • Facilitate long-range planning discussions with Kroger decision-makers that anticipate evolving dairy and functional nutrition trends.
  • Translate strategic imperatives into revenue-building programs, pricing structures, and activation plans within merchandising calendars.
  • Collaborate cross-functionally to adapt marketing, innovation, and in-store execution for maximum portfolio impact.


Requirements & Qualifications
  • Bachelor's degree in business, marketing, or related field (or equivalent experience).
  • 8+ years of progressive experience in national account management or sales leadership in beverage or CPG categories.
  • Proven ability to lead complex joint business planning relationships and deliver sustained growth outcomes.
  • Strong analytical skills with demonstrated capability to apply category data, shopper insights, and syndicated tools for strategic recommendations.
  • Experience managing multi-brand or multi-category portfolios and aligning execution across internal and external stakeholders.
  • Knowledge of supply chain management principles and ability to navigate operational, in-stock, and replenishment dynamics.
  • Outstanding negotiation and influencing skills supported by fact-based, data-driven storytelling.
  • Proficiency with CRM platforms, digital reporting tools, and fluency in emerging AI applications for predictive analytics.
  • Familiarity with Kroger systems, including retail dashboards, preferred but not required.
  • Ability to balance strategic vision with hands-on problem solving in a fast-paced, complex customer environment.


What We'll Do for You
  • Provide significant scope for shaping the growth trajectory of one of Coca-Cola's most dynamic brand portfolios.
  • Enable access to robust insights, tools, and collaborative networks that build future-ready capabilities across sales, analytics, and planning.
  • Offer development opportunities that strengthen leadership in category innovation and customer partnership strategy.
  • Empower you to drive meaningful consumer impact by connecting forward-looking nutrition trends to retail execution.


Skills:
Account Management, Account Planning, Business Development, Business Planning, Category Analysis, Category Management, Communication, Consultative Sales Management, Cross-Functional Teamwork, Customer Relationship Management (CRM), Decision Making, Digital Fluency, Influencing Skills, Marketing, National Account Sales, Negotiation, Portfolio Strategies, Relationship Management, Sales, Sales Management, Sales Process, Supply Chain Coordination, Supply Chain Strategies

Pay Range:
United States of America: 141,000 USD - 165,200 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:
30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):
United States of America

City/Cities:
Cincinnati

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
July 28, 2026

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