Director, National Sales

Jostens

$160K — $170K *
US-AnywhereRemote in United States
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of management experience in sales or related field.
  • Proven ability to build and lead high-performing teams.
  • Strong communication skills for diverse settings, including large groups.
  • Entrepreneurial mindset with a proactive approach to challenges.
  • Successful history in multi-channel sales management.
  • BA/BS in Business or related field is required.

Responsibilities

  • Develop and implement the national sales strategy for revenue and market share growth.
  • Collaborate with internal teams to align sales goals with company objectives.
  • Identify new market opportunities to drive business expansion.
  • Lead and manage complex sales processes while ensuring profitability.
  • Monitor sales pipeline and adjust strategy for sustained growth.
  • Create and execute training programs for sales representatives.
  • Analyze sales performance and implement necessary action plans.

Benefits

  • Comprehensive health coverage including dental and vision.
  • 401K plan with immediate vesting and matching contributions.
  • Flexible hybrid work arrangements available.
  • Generous paid time off, including company holidays.
  • Tuition reimbursement program for ongoing education.
Full Job Description
National Sales Director - Scholastic Division

ABOUT YOU:

The National Sales Director is responsible for leading and executing the organization's national sales strategy to achieve revenue, profitability, market share, and growth objectives. This role provides leadership, coaching, and performance management to multiple Area Sales Managers across assigned regions. The National Sales Director drives a high-performance sales culture focused on customer acquisition, account growth, sales execution, and consistent achievement of sales quotas.

The ideal candidate is a strategic and hands-on sales leader with experience managing multi-level field sales organizations, leading through managers, and developing scalable processes that improve productivity and business results.

YOU HAVE:

  • Leadership. History of building high-performing individuals and teams by recruiting, retaining, developing and motivating exceptional talent. Strong leadership experience in sales, business development, and management: demonstrated success executing sales plans, vision and strategy, management of sales support functions, motivate and inspire individuals and teams.
  • Strong communication. Excellent presentation and interpersonal skills; both written and verbal, experience delivering presentations to all levels of the organization including large (+500) groups.
  • Tenacious, proactive, entrepreneurial spirit. Able to inspire passion and integrity; continuously seek and drive new ideas and better ways to accomplish tasks. Incumbent needs to be proactive and customer/market oriented.
  • Teams effectively. Collaborates with all levels of the organization
  • Technical skills. Proven track record in revenue growth and profitability.
  • Experience. 10+ years of related business and management experience. Proven experience leading multiple sales channels including employee, non-direct / independent sales channels.
  • Education. BA/BS in Business, and/or combination education and experience in Business, Sales or related field.

YOU WILL:

Provide strategic direction accountability for the Division's sales strategy.
  • Develop the overall growth strategy that leads to the accomplishment of both short- and long-term sales and market share goals.
  • Work closely with internal functions (i.e. Marketing, eBusiness, Operations, IT, HR, Supply Chain Management, Finance, Customer Service, etc.) to drive performance and achieve growth objectives.
  • Identify new market or segment strategy opportunities.
  • Assist in executing a robust pricing strategy to retain existing and new business.

Drive sales processes and multi-year roadmap for profitable growth.
  • Lead complex sales cycles, products, and programs.
  • Monitor and lead pipeline of opportunities for sustained growth.
  • Bring competitive insights forward and makes recommendations on alternative ways to reach new and existing sales channels.
  • Develop effective and tailored communication plans, timelines/key deliverables, aligns resources, and establishes investment requirements necessary to achieve growth objectives.
  • Develop and executes training programs to improve the effectiveness of the sales representatives.
  • Build on best practices and processes to help grow the business.

Lead and evolve the sales organization.
  • Identify opportunities to leverage cross-channel collaboration while increasing market share and operational efficiencies
  • Approve incentive plans for the entire sales organization, including contests and/or bonus plans while analyzing the effectiveness of each incentive plan
  • Manage and report on sales results, market development, sales negotiations, and pipeline management
  • Quickly analyze business results to identify, create, and execute actions to improve performance
  • Skillfully negotiate complex contracts
  • Maintain a dynamic succession plan while ensuring effective transition plans and development of top talent


Salary Range: $160-170k based on experience, plus bonus opportunity

Typical/expected % of overnight travel: ~%40-50% travel

Application Deadline: September 30, 2026

LOVE WHERE YOU WORK:
  • We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.
  • We invest in your future. We offer a 401K match vested immediately.
  • We believe in flexibility. We provide hybrid work options.
  • We want you to unplug when needed. We believe in taking your time off without guilt, including company paid holidays.
  • We care about your development. We support tuition reimbursement after 6 months of service.

Pay Range: $170,000 - $180,000 per year

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