Director, MRO Sales & Marketing

Western Aircraft

$120K — $150K *
Boise, ID 83709In-Person
Aerospace & Defense
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in aviation services sales, including 3+ years in leadership roles.
  • Proven track record in managing and developing sales teams within corporate/business aviation environments.
  • In-depth knowledge of MRO services, avionics, OEM relationships, and marketplace dynamics.
  • Bachelor's Degree in Business Administration, Aeronautics, or relevant field preferred.
  • FAA A&P Certificate preferred; technical background in aviation is advantageous.
  • Expertise in Salesforce.com or equivalent CRM; proven training ability.
  • Advanced skills in MS Office, particularly Excel, Word, and PowerPoint.

Responsibilities

  • Lead and mentor a high-performing sales team, setting clear goals and accountability measures.
  • Develop and implement a strategic MRO sales plan for customer acquisition and upselling.
  • Conduct research and qualify new business prospects using various industry tools.
  • Drive customer meetings and proposals, securing complex multi-service agreements.
  • Maintain oversight of the sales pipeline, managing opportunity progression.
  • Analyze market data to refine targeting strategies for business development.
  • Foster collaboration with operations and finance to align on service delivery and commitments.

Benefits

  • Comprehensive medical, dental, and vision insurance.
  • 100% Company-paid short and long-term disability coverage.
  • 100% Company-paid life and accidental death insurance.
  • Paid time off including vacation, holidays, and sick leave.
  • Health Savings Account with employer contributions for wellness program participation.
  • 401K and Roth 401K plans with employer match.
  • Flexible spending programs for additional financial management.
Full Job Description
Job Summary

The Director of MRO Maintenance Sales leads Western Aircraft's revenue growth strategy for aircraft maintenance, repair, and overhaul (MRO) services. This senior leadership role is accountable for directing a team of Sales Representatives and administrative staff to achieve aggressive sales targets across business aviation maintenance, avionics, and interior services. The Director develops and executes a comprehensive sales strategy, fosters key customer relationships, and drives cross-functional collaboration to position Western Aircraft as the premier MRO provider in the region.

Duties & Responsibilities

Leadership & Team Management
  • Directly supervise, mentor, and develop a team of Sales Representatives, establishing clear performance goals, metrics, and accountability measures.
  • Manage Administrative Staff members, ensuring efficient support for the MRO Sales department's operational needs.
  • Conduct regular one-on-one coaching sessions, team meetings, and formal performance reviews to drive continuous improvement.
  • Recruit, onboard, and develop top sales talent in alignment with Western Aircraft's growth objectives.
  • Create a high-performance sales culture grounded in integrity, customer-centricity, and results orientation.
  • Set and monitor individual and team revenue quotas, pipeline targets, and activity KPIs; address performance gaps proactively

Sales Strategy & Business Development
  • Develop and execute an annual MRO sales plan targeting new customer acquisition and strategic upselling of existing accounts across maintenance, avionics, and interior services.
  • Identify, research, and qualify new business prospects using tools including Jetnet, Salesforce.com, industry publications, and referral networks.
  • Lead and participate in high-value customer meetings, presentations, and proposal negotiations to close complex, multi-service agreements.
  • Maintain ownership of the department's sales pipeline, ensuring accurate forecasting and timely progression of opportunities through the sales cycle.
  • Analyze market data, competitor activity, and customer feedback to continuously refine targeting and positioning strategies.
  • Represent Western Aircraft at industry trade shows, aviation events, and customer site visits, maintaining a professional presence and building long-term relationships.

Cross-functional collaboration
  • Partner proactively with Maintenance, Avionics, and Interior department heads to develop integrated service offerings and ensure seamless delivery of sold work.
  • Collaborate with quoting to develop accurate, competitive RFQs and statements of work, ensuring quotes are delivered to customers in a timely manner.
  • Facilitate regular communication between sales, operations, and finance to align on capacity, pricing, and customer commitments.
  • Champion customer advocacy internally, ensuring that post-sale service delivery meets or exceeds the commitments made during the sales process.

CRM & Sales Operations
  • Ensure the sales team maintains disciplined, daily use of Salesforce.com & Jetnet for pipeline management, activity tracking, contact updates, and forecasting.
  • Generate and present regular sales performance reports, forecasts, and market intelligence to the General Manager and senior leadership.
  • Support the quoting process within Corridor or equivalent MRO systems, ensuring accuracy, consistency, to support timely delivery of customer proposals.
  • Drive continuous improvement in sales processes, proposal templates, and tools to increase team efficiency and win rates.


Qualifications & Job Requirements

  • Minimum 7 years of progressive experience in aviation services sales, with at least 3 years in a sales leadership or management role.
  • Demonstrated success managing and developing sales teams in a corporate or business aviation environment.
  • Deep knowledge of business aviation MRO, including maintenance, avionics, and interior services, OEM relationships, and industry marketplace dynamics.
  • Bachelor's Degree in Business Administration, Aeronautics, or a related field strongly preferred.
  • FAA Airframe & Powerplant (A&P) Certificate preferred; technical aviation background a significant advantage.
  • Expert-level proficiency with Salesforce.com or equivalent CRM platform; ability to train and hold team accountable to CRM standards.
  • Advanced MS Office skills, including Excel (modeling, reporting), Word, and PowerPoint for executive-level presentations.
  • Proficiency with Corridor or comparable MRO quotation and management software.
  • Ability to read and interpret maintenance manuals, service bulletins, Airworthiness Directives (ADs), and technical directives.


Other Prerequisites

  • Pass pre-employment drug screen and background check
  • Ability to obtain and maintain airport-issued security badge
  • Valid Driver's License
  • Ability to travel up to 50%, including commercial air travel with compliance to TSA screening procedures


Work Environment & Physical Requirements

  • Work is primarily performed in a professional office environment with moderate noise levels. Periodic exposure to aircraft hangar and ramp environments, including industrial noise levels, fuel, and weather conditions. Requires extended periods of desk work, including screen use and keyboard operation. Must possess sufficient visual acuity to read printed materials and digital displays. Requires clarity of speech and hearing to communicate effectively with customers, team members, and vendors. Travel requires adherence to TSA screening procedures and airline policies.


Available Benefits

  • Medical, dental, vision
  • Short term & Long term Disability - paid 100% by Company
  • Life & Accidental Death and Dismemberment - paid 100% by Company
  • Paid vacation, holidays, sick leave, jury duty, bereavement
  • Health Savings Account or Health Reimbursement Account (employer contributions tied to participation in wellness program)
  • 401K & Roth 401k with employer match
  • Flexible Spending programs


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