Red Bull

Director, Merchandising

Red Bull • $100K — $130K *
Denver, CO 80219In-Person
Retail & Consumer Goods
5 - 7 years of experience
Reposted Today
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Job Overview by Ladders

Qualifications

  • 6-8 years of CPG field sales merchandising experience with demonstrated success.
  • Experience in leading and developing training and onboarding programs.
  • Advanced skills in sales merchandising, business development, and retail operations.
  • Strong planning, problem-solving, and interpersonal skills.
  • Proficient in implementing strategic plans and analyzing merchandising performance.
  • Excellent communication skills for preparing presentations for various audiences.
  • Proficient in Microsoft Office applications and familiar with computer ordering systems.

Responsibilities

  • Leverage sales data and market insights to define merchandising structures and budgets.
  • Develop process improvements to ensure quality standards and best practices.
  • Define merchandising KPIs and strategies for managerial roles.
  • Collaborate with Field Leadership on merchandising initiatives and present findings at business reviews.
  • Align with RBNA on long-term strategies and influence organizational decisions.
  • Lead workforce planning and assess resourcing needs for merchandising teams.
  • Sustain training programs for Merchandising and oversee the onboarding process.

Benefits

  • Travel requirements of 40-50%
  • Permanent position
  • Eligible for full benefits
Full Job Description
The Director of Merchandising is responsible for leading and executing the national strategy for RBDC's merchandising program. This role promotes partner satisfaction and ensures the organization remains focused on delivering merchandising excellence and exceeding partner expectations.

This national position oversees the onboarding and training of all Merchandisers. As a member of the Distribution Services leadership team, the Director provides leadership, support, advocacy, and strategic vision to all Merchandising Managers for all merchandising activities across all RBDC regions.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • JOB SPECIFIC DUTIES
    Leverage sales data, market trends, and consumer insights to evaluate, analyze, define, and recommend merchandising structures, metrics, budgets, and resource plans that enable performance excellence.
    Develop process improvements within the merchandising organization to ensure high-quality standards and implementation of best practices.
    Develop and define all merchandising KPI priorities, strategies, and goals for the National Reset Merchandising Manager, Merchandiser Manager, and Merchandising Lead roles.
    Collaborate with and influence the Field Leadership team (VPSD, DSD, GSM) on all merchandising initiatives. Provide regular presentations for Monthly Performance Reviews (MPR), Quarterly Business Reviews (QBR), and other ad hoc reports for the leadership team.
    Align with RBNA on guidelines and long-term strategies, and influence decision-making across the organization.
    Lead merchandising headcount and workforce planning, and evaluate resourcing requests across RBDC.
    Oversee the development and enhancement of the Merchandisers' tools (e.g., routing, surveys, mileage tracking).
    Lead, develop, implement, and sustain training programs for the Merchandising team.
    Lead and develop the RBDC onboarding program for Merchandisers.
    Assess overall merchandising culture and engagement within profit centers and collaborate with leaders to create action plans, address issues, and respond to emerging trends.
    Partner with external organizations to research and implement new capabilities.


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • Minimum of 6-8 years of CPG field sales merchandising experience with a record of proven results
  • Experience leading and developing training and onboarding programs is a significant asset
  • Advanced proficiency in sales merchandising, business development, and retail operations
  • Strong planning, problem-solving, and interpersonal skills
  • Highly competent in implementing and executing strategic plans
  • Strong proficiency in using analytical methods to test merchandising hypotheses and measure program effectiveness
  • Experience in workforce planning
  • Excellent verbal and written communication skills, including the ability to prepare presentation materials and present information to field employees and leadership audiences
  • Strong computer skills in Microsoft Word, PowerPoint, and Excel
  • Understanding of computer ordering systems and other IT systems
  • Physical Requirements:
  • Must be able to stand, walk, sit, stoop, kneel, crouch, and crawl.
  • Must regularly lift, move, and place up to 25 pounds of inventory and/or advertising materials.
  • Must regularly operate a motor vehicle weighing more than 10,000 pounds.
  • Is responsible for overall safety and the safe operation of the motor vehicle.
  • Must comply with all DOT physical and safety requirements.
  • Travel 40-50%
  • Permanent
  • Benefits eligible


JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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