POSITION OBJECTIVE: Provide staff leadership and oversight for the AFBF Promotion and Engagement program and other member engagement initiatives.
REPORTS TO: Managing Director, Member Engagement
LOCATION: Washington, DC; Eligible to earn telework 2 days/week
PAY RANGE: $95,000 - $105,000 annually, commensurate with experience
DUTIES and RESPONSIBILITIES:Promotion and Engagement (P&E) Program:
- Provide staff leadership and oversight of the Promotion & Engagement program, AFBF P&E Committee and related projects including national conferences, committee meetings, new committee member orientation, quarterly newsletters, and associated events and initiatives.
- Provide staff leadership and oversight of Communicate, Collaborate and Influence (CCI) and other annual convention programs led by the P&E Committee.
- Oversee the planning and delivery of the AFBF Target Training event.
- Collaborate across all programs on the coordination, planning and execution of the FUSION Conference and provide staff leadership for the P&E-specific programming.
- Proactively build and maintain relationships with state staff working in related areas and serve as a trusted resource to states in developing P&E programs.
- Research and develop opportunities for consumer and stakeholder engagements and serve as the staff point-of-contact for AFBF industry relations on P&E stakeholder relationships.
- Maintain an in-depth knowledge and awareness of effective consumer engagement practices and relevant consumer engagement topics and trends.
- Collaborate with AFBF staff from communications, Foundation for Agriculture, and leadership development to leverage existing resources and strategically align efforts in the consumer engagement space.
- Oversee the social media efforts of the committee including content creation, content calendar, logistics and tracking of social media metrics, in collaboration with the AFBF digital media team.
- Plan and implement the quarterly Amplify Agriculture Series of the AFBF P&E Committee.
- Provide strategic direction for and manage the committee's consumer engagement resources (Digital Toolbox).
- Develop P&E materials and evaluations, maintain records and files relating to P&E projects.
- Present programs related to P&E and consumer engagement at state events as requested.
Veteran Farmers:
- Manage relationship and involvement with Farmer Veteran's Coalition.
- Provide staff leadership for the Veteran Farmer Award of Excellence program, including oversight of AFBF Convention winner recognition and digital media engagement.
Health and Safety (H&S):
- Provide staff leadership for the quarterly Farm Bureau Health and Safety Network.
- Oversee the development of ASAP Week promotional toolkit.
- Manage relationship and involvement with safety industry partners.
- As a member of the Farm State of Mind Working Group, manage the coordination and communication of the Farm Bureau Mental Health Advocate Network and Farm State of Mind Sounding Board.
General:
- Oversee all budgets associated with P&E, Health & Safety and Veteran Farmers, totaling approx. $225K.
- Provide details for reports to the AFBF Board of Directors.
- Effectively engage and mobilize volunteer leaders, maintaining strong and trustworthy relationships.
- Collaborate as needed in all other program areas for which the Leadership, Education & Engagement Department has responsibility.
RELATIONSHIPS: Collaborate with staff of the Leadership, Education & Engagement Department, other AFBF and affiliated company staff, and volunteer leaders regarding activities and information of direct concern to them.
EDUCATION OR TRAINING REQUIRED: - Bachelor's degree or equivalent experience
EXPERIENCE AND SKILLS REQUIRED: - Minimum five years related work experience
- Experience in building and maintaining professional partnerships
- Excellent communication, presentation, time management and organizational skills
- Experience implementing projects, programs and/or processes according to budget parameters
PREFERRED EDUCATION/EXPERIENCE/TRAINING/SKILLS: - Farm Bureau experience
- Experience working in associations and/or working with volunteers or committees, especially in agriculture
- Demonstrated interest and/or experience with consumer education and engagement
- Degree in agricultural communications or leadership development field
OTHER REQUIREMENTS: - Travel (approximately 15-20%) and willingness to work evenings or weekends as needed.
- Public Speaking
TO APPLY: Please submit a cover letter and resume.
If you have 2-4 years of relevant experience, we encourage you to apply• you may be considered for an Associate Director role with similar responsibilities and competitive compensation aligned to experience.
