Posting DetailsPosition Information
Position Number 998527
Functional Title Director, Marketing Strategy
Position Type Administration - Staff
Position Eclass EP - EHRA 12 mo leave earning
Position Summary The Director of Marketing Strategy is a senior strategic leader and subject matter expert within the University Communications' Brand Marketing team, overseeing an integrated marketing strategy vertical that supports the goals of institutional brand awareness and enrollment priorities. Reporting to the Executive Director of Brand Marketing, this position leads the development, coordination, and evaluation of marketing strategies across paid and owned channels, ensuring that the university's marketing investments are data-informed, audience-centered, brand-consistent, and aligned with institutional goals.
The Director provides strategic oversight for integrated marketing planning and execution across paid advertising, web content management, SEO and GEO, and organic and paid social media. This position guides campaign strategy, ad planning and execution, audience segmentation, channel coordination, performance measurement, and ongoing optimization. The Director leads a team of marketing professionals, establishing clear priorities, shared standards, and integrated workflows that support effective execution across the full marketing enterprise.
Minimum Qualifications - Bachelor's degree in marketing, communications, business, advertising, or a closely related field.
- At least seven years of progressively responsible professional experience in integrated marketing strategy, digital marketing, or a related field, including at least three years in a leadership role.
- Demonstrated expertise in multi-channel digital marketing, including paid media, SEO/SEM, social media, web content, and email marketing.
- Proven ability to develop and lead integrated marketing campaigns with measurable outcomes.
- Strong data literacy and experience using marketing analytics to drive strategy and optimization.
- Excellent communication, presentation, and stakeholder management skills.
- Proven ability to lead and develop high-performing marketing teams.
Additional Required Certifications, Licensures, and CertificatesPreferred Qualifications - Master's degree in marketing, business administration, or a related field.
- Experience in higher education brand marketing, enrollment marketing, institutional marketing, or marketing within a complex, mission-driven organization.
- Familiarity with analytics platforms, digital advertising data, SEO/GEO performance, social media strategy, and marketing technology tools.
- Experience managing significant paid media budgets across multiple channels.
- Background in brand management and integrated brand campaign execution.
Special Instructions to ApplicantsRecruitment Range $92,000 - $95,000
Org #-Department University Communications - 33901
Job Open Date 08/21/2026
For Best Consideration DateJob Close Date 09/08/2026
Open Until Filled No
FTE 1.000
Type of Appointment Permanent
If time-limited, please specify end date for appointment.Number of Months per Year 12
FLSA Exempt
