Requisition ID: 20057

Remote Work Available: Yes

Job Title: Director, Marketing Programs

Business Unit: Marketing

Location: Miami, FL

Reports To: Executive Director, Digital Marketing

Role Summary

Trulieve is seeking a highly strategic and a proven execution-focused leader to serve as a key member of the executive leadership team and strategic advisor to the Executive Director of the Marketing Organization, driving enterprise-wide initiatives, operational excellence, and cross-functional alignment across marketing, digital, IT/Tech, and business operations. This role functions as a central point of coordination for strategic priorities, executive communications, program governance, and organizational effectiveness.

This role is ideal for a strategic operator who combines the discipline of a PMO leader, the influence of a senior program executive, and the business acumen of a trusted advisor to executive leadership. The ideal candidate is a proactive problem-solver with exceptional leadership, communication, and program management capabilities who can translate executive vision into actionable plans, drive accountability across teams, and ensure successful execution of high-priority initiatives. This position serves as a trusted advisor and strategic operator, influencing outcomes across the organization while leading critical programs and special projects.

Responsibilities

Strategic Planning & Business Execution

• Partner with executive leadership to develop, prioritize, and execute strategic initiatives aligned with organizational goals.

• Translate business objectives into actionable roadmaps, program plans, and measurable outcomes.

• Drive planning processes, quarterly business reviews, and strategic operating rhythms.

• Own governance and oversight of the Marketing organization's operating budget, investment portfolio, agency spend, and strategic initiative funding recommendations.

• Identify risks, dependencies, and opportunities that may impact organizational priorities.

Marketing PMO & Program Portfolio Management

• Lead and evolve the Marketing Project Management Office (PMO), establishing governance, standards, and best practices.

• Direct oversight of all Program and Project Management resources across the Marketing organization, fostering a high-performing PMO through coaching, mentorship, resource planning, and continuous improvement of project delivery capabilities.

• Oversee a portfolio of marketing, digital, and enterprise initiatives to ensure alignment with strategic objectives.

• Monitor program performance, resource allocation, budgets, timelines, and deliverables.

• Implement portfolio reporting and performance metrics to support informed decision-making.

• Drive continuous improvement in project delivery methodologies and operational processes.

Strategic Initiatives & Cross-Functional Leadership

• Lead high-impact, cross-functional programs spanning marketing, digital, technology, operations, and business teams.

• Facilitate collaboration across departments to ensure alignment, accountability, and successful execution.

• Manage complex initiatives involving multiple stakeholders, competing priorities, and organizational change.

• Serve as the escalation point for critical project issues and drive resolution.

Executive Communications & Reporting

• Develop and deliver executive-level communications, board-ready presentations, strategic narratives, and business performance reviews for senior leadership.

• Deliver and Establish PMO industry leading standards around executive-level presentations, business reviews, dashboards, program status reports, and strategic communications.

• Track key performance indicators, initiative progress, and organizational priorities.

• Ensure executives have timely, accurate information to support decision-making.

Vendor Governance & External Partnerships

• Establish governance frameworks for agency, consultant, and vendor relationships.

• Manage vendor performance, contract compliance, service-level expectations, and business outcomes.

• Partner with procurement, finance, and legal teams on vendor selection, negotiations, and renewals.

• Drive accountability and value realization from external partnerships.

Resource Management & Organizational Effectiveness

• Optimize resource planning and allocation across strategic initiatives and operational priorities.

• Assess organizational capacity, identify gaps, and recommend solutions to improve effectiveness.

• Partner with executive leadership on organizational design, workforce planning, operating model development, and prioritization decisions across the Marketing organization.

Special Projects & Executive Support

• Lead confidential, high-priority projects on behalf of the Executive Director and senior leadership team.

• Drive initiatives requiring executive sponsorship, organizational change, or cross-functional coordination.

• Serve as a trusted partner to leadership on emerging business challenges and opportunities.

QUALIFICATIONS

Required

• Bachelor's degree in Business Administration, Strategy, Management, or related field.

• 10+ years of experience in program management, strategy, operations, marketing operations, PMO leadership, or related disciplines.

• Proven experience leading transformational, enterprise-wide, cross-functional initiatives and strategic programs.

• Proven experience managing multimillion-dollar portfolios and budgets.

• Strong executive presence with exceptional written, verbal, and presentation communication skills.

• Demonstrated ability to influence stakeholders and drive alignment without direct authority.

• Experience developing executive reporting, dashboards, and business reviews.

• Strong analytical, organizational, and problem-solving capabilities.

Preferred

• Master's degree (MBA or related discipline).

• Experience in marketing, digital transformation, customer experience, or business operations environments.

Core Competencies

• Portfolio, Program, and PMO Leadership

• Enterprise Strategic Planning & Business Execution

• Executive Influence, Communications & Stakeholder Management

• Cross-Functional Leadership & Enterprise Collaboration

• Business Transformation & Change Leadership

• Operational Excellence & Continuous Improvement

Success Measures

• Successful execution of strategic initiatives and executive priorities.

• Improved visibility and governance across the project portfolio.

• Enhanced organizational alignment and operational effectiveness.

• High-quality executive reporting and decision support.

• Effective vendor performance and partnership management.

• Timely delivery of critical cross-functional programs and special projects

• Successful management of program and operational budgets, delivering strategic initiatives within approved financial targets while maximizing business value and return on investment.

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.