Director, Marketing Ops

CertifID LLC

$110K — $130K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in Marketing Operations, Growth Operations, or related role in B2B SaaS or high-growth tech company.
  • Deep understanding of modern B2B marketing, including demand generation and integrated campaigns.
  • Strong ability to measure marketing performance and build attribution frameworks.
  • Experience in creating scalable operational frameworks for marketing processes.
  • Comfort in working with marketing and revenue data for insights and recommendations.
  • Fluency in marketing technology stacks like Salesforce and HubSpot, plus BI tools.
  • Genuine experience leveraging AI tools in daily operations.
  • Excellent communication skills for collaboration across teams.
  • Experience managing at least one direct report.

Responsibilities

  • Own marketing program operations and campaign planning infrastructure.
  • Run funnel measurement and pipeline reporting to connect marketing activity to revenue.
  • Build and manage reporting and dashboards relied upon by leadership.
  • Partner with marketing to align growth goals with executable programs.
  • Drive cross-functional alignment between marketing, sales, and various departments.
  • Identify and implement process improvements to enhance team operations.
  • Support marketing experimentation and measure new program performance.
  • Embed AI tools into workflows to automate and enhance marketing processes.
  • Manage and develop a direct report, setting expectations and fostering growth.

Benefits

  • Excellent medical, dental, and vision benefits.
  • Participation in the employee stock option program.
  • Flexible Time Off policy for work-life balance.
  • 401k with generous company match and no vesting period.
  • 12 company-paid holidays, 10 paid sick days, and your birthday off.
  • Company paid life insurance and short/long-term disability.
  • Generous parental paid leave policy.
  • Wellness reimbursement of $300 per year for health-related expenses.
  • Remote worker reimbursement of $300 per year for home office set up.
  • Professional development reimbursement for continuous learning opportunities.
Full Job Description
About This Role
CertifID is on a mission to make payment fraud impossible. Every year, billions of dollars disappear from real estate closing tables and we are the company that stops it. We are winning. Revenue is growing, customers are expanding, and the product is working. In this role you will have direct access to revenue leadership. You will work with the Vice President of Revenue Operations and have visibility in to where strategy gets maid, not just executed.

What You Will Do:
  • Own marketing program operations. Build and maintain the campaign planning infrastructure, from how programs get scoped and launched to how results get tracked and reported. Your goal is that the marketing team can execute with speed and still have clear answers about impact.
  • Run funnel measurement and pipeline reporting. Develop and maintain the frameworks that connect marketing activity to pipeline and revenue. Track campaign performance, funnel conversion, and marketing ROI across channels. When the pipeline is moving up or down, you'll help leadership understand why and what to do about it.
  • Build the dashboards and reporting cadence that marketing and revenue leadership rely on. That includes weekly pipeline health, campaign performance, funnel conversion, and program ROI. Reports should answer real questions, not just surface data.
  • Partner on marketing planning. Work with marketing leadership to translate growth goals into executable programs with clear timelines, owners, and measurement frameworks. Own how the team structures its planning cycles, quarterly and annually.
  • Drive cross-functional alignment. Keep marketing tightly connected to sales, finance, and customer success throughout the full go-to-market funnel. Lead handoffs, attribution frameworks, and shared definitions of pipeline health don't maintain themselves.
  • Improve how the team operates. Identify where campaigns slow down, where reporting is manual, and where execution could be cleaner. Build processes that reduce friction and improve speed without introducing complexity.
  • Support experimentation and iteration. Help marketing teams measure new programs, analyze results quickly, and build on what works.
  • Use AI as operational leverage. Embed AI tools into your workflow - automating reporting, accelerating analysis, and reducing manual work across the marketing organization. This isn't aspirational; it's an expectation of how you work.
  • Manage and develop one direct report. Set clear expectations, remove blockers, and invest in their development.

What You Will Bring

Required
  • 7+ years in Marketing Operations, Growth Operations, or a closely related role at a B2B SaaS or high-growth technology company. You've done this at a company where marketing owns meaningful pipeline generation - and you've built the systems to prove it.
  • Deep understanding of how modern B2B marketing works: demand generation, lifecycle marketing, digital programs, and integrated campaigns well enough to build the operational infrastructure behind them.
  • Strong experience measuring marketing performance. You can connect marketing activity to pipeline and revenue, build attribution frameworks that hold up to scrutiny, and tell a clear story about what the data means.
  • Experience building operational frameworks that scale - campaign planning processes, funnel reporting systems, and program tracking infrastructure that allowed teams to grow without losing visibility.
  • Comfort working with marketing and revenue data. You can pull your own analysis, interpret funnel metrics, and synthesize findings into a recommendation. You don't wait for a data team to hand you a report.
  • Fluency with modern marketing technology: Salesforce, HubSpot or Marketo, BI platforms (Hex, Looker or similar), and campaign analytics systems.
  • Genuine AI fluency. You've meaningfully changed how you work because of AI tools - not as an experiment, but as a standard part of how you operate.
  • Strong communication. You can write a clear one-pager for a CMO and collaborate effectively with technical teams. The goal is always to help the marketing team make better decisions faster.
  • Experience leading at least one direct report. You've managed someone, set clear expectations, and helped them grow.
  • Bachelor's degree in Marketing, Business, Economics, or a related field.


Preferred
  • Experience successfully scaling a Marketing Operations function
  • Comfort with SQL or basic data modeling.
  • Prior experience at a fintech, proptech, or similarly regulated SaaS company. Bonus if you know the title industry.


What We Offer
  • Competitive salaries
  • Excellent medical, dental and vision benefits
  • Participation in the employee stock option program
  • Flexible Time Off policy
  • 401k with generous company match and no vesting schedule
  • 12 company-paid holidays, 10 paid sick days and your birthday off!
  • Company paid life insurance
  • Company paid short and long-term disability
  • Generous parental paid leave
  • Wellness reimbursement of $300/year
  • Remote worker reimbursement of $300/year
  • Professional development reimbursement


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