The Director of Marketing is a strategic leader responsible for developing, implementing, and overseeing the organization's marketing strategy to drive brand awareness, customer acquisition, revenue growth, and market expansion. This role leads a multidisciplinary team, collaborates across departments, ensures that all marketing initiatives align with organizational objectives, and collaborates with the Welbilt Marcom marketing team on multi-brand events and marketing materials.
This position is based on-site at our Mississauga, Ontario facility. This is a full-time, permanent role. Must be able to travel as required globally (up to 10%).
Major Accountability:- Develop and execute a comprehensive marketing strategy aligned with the company's business goals.
- Lead, mentor, and develop a high-performing marketing team (digital, content, design, events, product marketing, etc.).
- Oversee integrated marketing campaigns across digital, social, email, events, and traditional channels.
- Guide digital strategy including SEO, SEM, paid media, website optimization, and marketing automation.
- Manage all aspects of the marketing and product management functions including communications, material development, product plans, pricing/profitability, commercial events/support, and market research
Key Tasks & Responsibilities:- Conduct market research to identify trends, competitive insights, and customer needs.
- Define marketing KPIs, monitor performance, and adjust strategies to maximize ROI.
- Oversee brand positioning, messaging, and overall market presence.
- Develop and manage the marketing budget, ensuring efficient allocation of resources.
- Foster collaboration between marketing, sales, production, finance, and executive leadership.
- Manage relationships with external agencies, vendors, and strategic partners.
- Drive demand generation programs to support sales pipeline goals.
- Ensure consistent brand voice and visual identity across all materials and campaigns.
- Analyze marketing data to provide actionable insights and performance reporting.
- Implement tools and technologies to improve marketing effectiveness and customer engagement.
- Evaluate marketing investments and adjust spending based on performance and priorities.
- Manage communications, social media and website design/content.
- Manages equipment/display and material support for tradeshows and commercial events (product training, rep roadshows, buying group
- meetings, etc.)
- Manage trade show equipment inventory and coordinates with production planning as required
- Consistently operate in a manner that aligns to the Company Core Values.
Qualifications- Specialized Skills, Knowledge, and Abilities
- Proven success in developing and executing marketing strategies that drive measurable growth.
- Experience leading teams and managing multi-channel campaigns.
- Strong leadership, communication, and project management skills.
- Deep understanding of digital marketing, analytics platforms, and CRM/automation tools.
- Ability to think strategically while executing tactically.
- Creative problem solver with strong business acumen.
- Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred.
- 7-9 years of progressive marketing experience with at least 2-4 years in a leadership role.
Artificial Intelligence DisclosureWe may use artificial intelligence-enabled tools to assist with certain aspects of the recruitment process, such as screening or assessment. These tools support-but do not replace-human decision-making.
