Job Summary

The Director, Marketing, Elastomers & Primary Containment (E&PC) is responsible for driving market awareness, demand generation, and commercial enablement for high-value containment and delivery solutions. Leads go-to-market strategy, product positioning, campaign development, and customer-facing messaging to support revenue growth and strategic account expansion across pharmaceutical and biotechnology markets. Ensures alignment between customer needs, regulatory considerations, and West's portfolio offering and innovation pipeline to strengthen competitive differentiation and support long-term growth. This role will partner cross-functionally with Market & Competitive Intelligence, Product Management, R&D, Technical SMEs, Sales, Technical Customer Service and Marketing Operations to translate a highly technical product portfolio and capabilities into clear customer value propositions.

Essential Duties and Responsibilities

Strategic Marketing Leadership

• Develop and execute global marketing strategies aligned with E&PC Operating Unit strategy, growth objectives, revenue targets, and profitability goals.
• Define portfolio positioning frameworks that support long-term strategic priorities.
• Establish marketing objectives, KPIs, and performance metrics to measure effectiveness and ROI.

Go-to-Market Strategy & Execution

• Lead development and execution of go-to-market plans for new and existing products across key pharmaceutical and biotechnology segments.
• Define target segments, customer personas, value propositions, and content & channel strategies.
• Ensure coordinated execution across regions and commercial teams.

Product Positioning & Value Messaging

• Translate complex technical specifications and regulatory considerations into compelling, differentiated customer messaging.
• Align positioning with evolving market trends, competitive dynamics, and customer needs.
• Ensure consistent global messaging across all customer touchpoints.

Market & Competitive Intelligence Integration

• Leverage and translate insights from market research and competitive intelligence to inform positioning, campaign strategy, and growth prioritization.
• Identify emerging trends, customer requirements, and competitive threats to proactively adjust marketing strategies in partnership with Product team.
• Work with the regional teams to understand the dynamics and competitive environment in their territories and any implications for the strategy that need to reflect those market differences.

Product Launch & Lifecycle Marketing

• Lead marketing strategy for new product introductions, including launch planning, messaging, enablement materials, and performance tracking of new product sales and campaign performance.
• Support full product lifecycle management, including growth initiatives, portfolio optimization, and end-of-life planning.

Demand Generation & Campaign Strategy

• Oversee integrated marketing campaigns across digital, trade, and customer channels and develop understanding of AI levers to drive awareness and qualified demand.
• Partner with Marketing Operations to implement measurement frameworks and optimize campaign effectiveness.
• Ensure alignment between campaign activity and sales pipeline objectives.

Sales Enablement & Commercial Support

• Provide strategic marketing support to Sales and customer facing teams through development of tools and collateral, including presentations, technical content, case studies, competitive insights, and objection-handling materials.
• Support account expansion strategies through targeted messaging and customized value propositions.

Additional Responsibilities

Cross-Functional Collaboration

• Partner closely with Product Management, R&D, Scientific Affairs, Scientific Communications, Regulatory, Quality, Supply Chain, and Market & Competitive Intelligence to ensure alignment between innovation, portfolio strategy, and market messaging.

Brand Stewardship & Technical Content Oversight

• Ensure technical accuracy, regulatory alignment, and brand consistency across all external-facing materials.
• Maintain strong alignment with corporate brand standards and compliance requirements

Education

• Bachelor's Degree in Marketing, Business, Science, Engineering or related fields required
• Master's Degree preferred

Work Experience

• Minimum 10 years of progressive marketing experience, with at least 5+ years in a leadership role, preferably within pharmaceutical, biotechnology, medical device, or other highly regulated B2B manufacturing environments.
• Demonstrated experience leading global go-to-market strategies for complex, technical product portfolios.
• Proven track record of developing and executing integrated marketing strategies that drive measurable revenue growth, margin expansion, and market share gains.

Preferred Knowledge, Skills and Abilities

• Knowledge of AI tools use for digital marketing, including the customer's search-find-buy journey, and impact to strategies for paid search SEO, etc.
• Experience marketing components, primary packaging, containment systems, drug delivery systems, or engineered solutions for injectable therapeutics.
• Experience supporting strategic accounts or top-tier pharmaceutical customers.
• Able to be aware of all relevant standard operating procedures as per Company policy as they are related to the position covered by this Job Description
• Able to comply with the company's safety and quality policy at all times.

Travel Requirements

20%: Up to 52 business days per year

Physical Requirements

Sedentary-Exerting up to 10lbs/4kgs of force occasionally, and/or negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.

Additional Requirements

• Able to speak in public, both internally (within the corporate environment) and externally (with customers or industry groups, or at relevant events)
• Clear and concise internal email communication a must

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