Location: TI Communities Corporate Office - 1125 Executive Cir #100, Irving, TX 75038
Employment Duration: Full Time
(M-Th In-person, Remote Fridays)Competitive salary + bonus eligibility + benefits + 401K matching
***Must Have Experience in Multi-Family / Property Management***Position SummaryAs our
Director, Marketing, you will lead high-impact marketing initiatives that amplify brand presence, drive traffic, and occupancy, and enhance customer engagement across our multi-family housing portfolio. Reporting to the Vice President, you will play a critical role in shaping our brand voice, supporting leasing efforts, and delivering measurable results. This role is perfect for a marketing professional who thrives in a fast-paced, mission-driven environment. By aligning marketing initiatives with our values and revenue goals, the Director of Marketing will contribute to building vibrant, thriving communities where residents feel at home.
Key Responsibilities- Lead the implementation of dynamic marketing campaigns from ideation to execution, owning results at every stage.
- Develop and deploy a comprehensive digital marketing strategy to increase brand awareness, boost community engagement, and drive leads to our website and leasing offices.
- Create and oversee engaging content across all channels-including websites, social media, email, and property-specific materials-to enhance the customer journey.
- Optimize property websites for SEO and user experience to improve lead generation.
- Collaborate closely with Operations to align marketing strategies with revenue and leasing objectives, enhancing lead quality and traffic.
- Coordinate the production and distribution of marketing materials, ensuring brand standards are met across all digital and print collateral.
- Build and maintain strategic relationships with industry partners, agencies, and vendors.
- Track, analyze, and report on key marketing metrics, delivering insights and actionable recommendations to senior leadership.
- Manage the marketing budget, making allocation recommendations to maximize impact and ROI.
Qualifications- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 5+ years of marketing experience (must have 2+ years of experience in multi-family), with expertise in online advertising, brand management, and lead generation.
- Strong copywriting skills and a proven track record of creating compelling digital and print content.
- In-depth knowledge of SEO, SEM, and user experience principles for effective website optimization.
- Exceptional organizational, leadership, and interpersonal skills.
- Bilingual Spanish Preferred.
Benefits & Perks- Unlimited paid time off
- Company paid holidays
- Birthday holiday
- Housing Discount
- Free medical coverage (employee only plan)
- Dental & vision
- 401k matching (up to 5%)
- HSA
- Flex spending account
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