Position PurposeThe successful applicant will join a dedicated, highly motivated team that is responsible for providing an effective integrated strategic marketing program to grow awareness and demand for the JCB Brand. The incumbent is specifically responsible for developing and deploying, measurable, strategic marketing activities, reaching targeted customers and industry influencers. Responsibilities include extensive interaction with cross-functional team members in line with NA business objectives.
Position TypeFull Time - Exempt.
LocationSan Antonio, TX
Benefits and Other CompensationJCB offers a comprehensive benefits package, including medical, dental, and vision insurance; 401 (k) retirement plan; paid time off and paid holidays.
Application ProcessApplications will be accepted through Careers | JCB Careers | JCB Jobs | JCB or via LinkedIn. The anticipated application window will close on October 9, 2026.
Major Tasks, Responsibilities & Key Accountabilities- Work closely with Vice President of Marketing to establish centers of expertise across the Marketing Team including CRM/Customer Lifecycle Management, Demand Generation and Content Generation
- Utilize CRM systems, SEO/SEM, marketing automation, and analytics tools to track key initiatives effectiveness and inform key stakeholders
- Implement and Lead Monthly GTM Cycle and ensure tight execution of the plan and cohesion with Commercial and Product marketing teams. Develop and implement processes to improve team productivity and speed to market.
- Lead Strategic Growth Initiatives and ensure tight execution of the plan across Marketing, Commercial/Sales, Network Development and other key stakeholders
- Demonstrate a relentless focus on retail and Market Share performance through effective leverage of marketing tools and dashboard management. Implement a Retail Operations Mindset in North America
- Work closely with Global team on implementing a true life-cycle management, CRM and Marketing Automation process to retain and conquest customers. Manage customer touchpoint and direct/CRM marketing activities.
- Develop and oversee a digital and web-based marketing strategy and ongoing maintenance program.
- Be the central architect in designing a digital marketing system that can support Dynamic Creative Optimization paid media
- Develop and track appropriate metrics to evaluate and report on effectiveness of assigned marketing activities. Ownership of the Marketing Performance Dashboard
- Develop tailored content for presentations that highlight the value proposition of the JCB solution.
- Other duties as assigned.
Qualifications- Bachelor's degree in marketing, communications or related field, ideally with post-graduate degree in General Business or Marketing.
- Minimum seven years' experience in business management roles, industry experience a plus.
- Strong knowledge of digital and traditional media with ability to develop new strategies to reach and influence customers.
- Experience leading transformational projects and developing high-performing teams
- Proven success in launching new products and/or services into new and existing markets.
Knowledge, Skills, Abilities & Competencies- Challenger Mindset: strong desire to challenge the Status quo and willingness to take disruptive decision
- Overhead budgeting, forecasting and tracking at a deep level
- Excellent planning, organizational and delivery skills
- Strong collaborative, interpersonal and presentation skills, with experience working with and influencing colleagues at all levels
- Knowledge of Salesforce, Eloqua Marketing Automation System, Optimizely CMS, Digital Asset Management or equivalent Cloud-based software platforms
- Data-Driven Decision-Making to fuel Retail and Market share Growth
Job Conditions- Both office environment and occasionally manufacturing/factory environment.
- Subject to noise and temperature changes.
Physical RequirementsThe physical demands described here are representative of those required of an employee to perform the essential functions of this job successfully. While performing the duties of this job, the employee is regularly required to:
- Remain stationary, operate hands to finger, handle, or feel, reach with hands and arms, and talk or hear.
- The employee is occasionally required to stand and move and/or walk.
- The employee must frequently move and/or transport up to 10 pounds.
- Specific vision abilities required by this job include close vision, distance vision, depth perception, and the ability to adjust focus.
