You will be a senior deal-maker, relationship-builder and strategist who turns our Hardware Ecosystem Partnership vision into reality. You'll own the full partnership life-cycle, from sourcing and structuring deals to orchestrating flawless cross-functional execution with product, engineering, legal, and other relevant teams. What you'll do: Owns Hardware BD and Partnerships Strategy • Device-to-device integrations, sensing partnerships, OEMs, and hardware-anchored ecosystem plays (NFC, BLE, automotive, travel hardware surfaces). Software/API and data-layer partnerships are owned by the Ecosystem Partnerships team, this role partners closely with them on overlapping surfaces. • Define a multi-year vision for hardware partnerships across Oura's current and future devices. • Identify opportunities to: • Deepen member engagement and retention • Drive distribution of Oura's hardware portfolio through "better-together" integrations • Unlock new revenue streams for Oura • Continuously evaluating and sourcing external hardware opportunities how Oura can extend the value of the Oura experience inside and outside the ring. Build and Scale Oura's Hardware Partner Portfolio • Serve as the DRI for Oura's hardware partnerships portfolio, building it from the early existing foundation into a defined, scalable program that expands Oura's sensing and hardware capabilities. • Source, scope, and manage partnerships end-to-end, from initial evaluation through launch and post-launch performance. • Build the strategy and execution plan for each partnership, integrating a deep understanding of our hardware architecture, our partner ecosystem, and GTM motion into a coherent plan. • Ensure every integration is intuitive, trusted, and meaningfully improves the member experience. Close High-Leverage Partnerships Opportunities • Lead deal strategy, negotiations, and integration planning with hardware ecosystem partners across sleep, activity, movement, and lifestyle surfaces (e.g., travel, automotive, and other adjacencies). • Optimize each partnership for: • Ease and speed of technical integration • Economics that drive both member adoption and long-term business value • Strategic alignment with Oura's brand, mission, and roadmap • Build durable, high-leverage partnerships that compound in value as Oura's hardware portfolio grows. Closely Collaborate with Product & Engineering Teams • Partner closely with Product and Engineering to define: • Sensing and integration architecture for new partner categories • Security, compliance, and reliability requirements • Future-proofing for additional use cases across the hardware roadmap • Translate partner requirements into clear product direction and prioritization. Go-to-Market & Awareness • Co-own the GTM strategy for hardware-enabled experiences with Commercial and Marketing leadership, accountable for partner launch outcomes, attach rates, and joint awareness metrics. • Drive awareness with partners and members so each integration is recognized and valued, not just available. • Position Oura's hardware partnerships as a differentiated extension of our mission and member experience. Shape Hardware-Led Differentiation • Partner with product, engineering, science, and market leaders on hardware-anchored propositions, movement, powering broader lifestyle capabilities (OEMs, NFC, BLE) • Identify where partnerships deepen differentiation and reinforce Oura's moat • Strengthen Oura's position as the health-sensing platform of choice Lead, Grow, and Own Outcomes • Build and lead the Hardware Partnerships team from the ground up and scale the team as the portfolio matures. • Navigate regulated and health-adjacent categories with legal, clinical, and regulatory partners. • Own targets for device-anchored partner launches, attach rates, and ecosystem revenue across priority ICPs. Leadership Accountability • Be accountable to Oura's leadership team, including Product and Commercial leaders, for: • Adoption and usage metrics • Launch outcomes and overall experience quality • Partner success • Define and track KPIs that measure both near-term launch success and long-term portfolio value. We'd love to have you on the team if you have • 10+ years in BD or partnerships roles at consumer hardware, IoT, automotive, or adjacent businesses, ideally with deep, hands-on experience inside hardware-first companies. • Proven track record negotiating and scaling complex hardware partnerships across technical, commercial, and GTM dimensions. • Strong ability to operate as a builder and connector across Product, Engineering, Commercial, Legal, Finance, and Marketing. • Strategic thinker who can also drive execution in ambiguous, 0→1 environments. • Comfortable influencing senior leaders without direct authority, and operating at the pace of a fast-moving consumer hardware company. • Genuine passion for building products that blend hardware, software, and member value into something better than the sum of its parts. Nice-to-haves • Experience launching hardware integrations with major OEMs • Background in regulated health/medical device categories • Track record of building partnerships orgs from 0→1 inside fast-scaling consumer hardware companies Benefits At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health. What we offer: • Competitive salary and equity packages • Health, dental, vision insurance, and mental health resources • An Oura Ring of your own plus employee discounts for friends & family • 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off • Paid sick leave and parental leave Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future. • Region 1: $200,600 - $236,000 • Region 2: $182,750 - $215,000 • Region 3: $164,900 - $194,000 A recruiter can determine your zones/tiers based on your US location. We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Missouri (MO), Nebraska (NE), Rhode Island (RI), South Dakota (SD), Vermont (VT), West Virginia (WV), and Wisconsin (WI).