NRG Energy

Director, Growth & Channels

NRG Energy$171K — $283K *
US-AnywhereRemote in New York, US
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in growth marketing, particularly in performance and partner channels.
  • Proven ability to manage and lead direct reports in the marketing domain.
  • Strong understanding of key performance metrics like CAC and ROAS.
  • Experience in developing and executing channel strategies for multiple brands.
  • Ability to translate complex messaging into actionable channel-specific tactics.

Responsibilities

  • Develop and own the channel strategy, focusing on investment priorities and performance targets.
  • Lead a team consisting of a Channel PMM and two Demand Gen managers.
  • Set and track CAC and ROAS performance targets, presenting results in business reviews.
  • Empower partner channels with the necessary tools and messaging to drive sales effectively.
  • Translate IVP messaging into optimized execution tailored for each channel.

Benefits

  • Flexible spending accounts.
  • Medical, vision, and dental coverage.
  • 401K plan with employer contributions.
  • Potential participation in an annual bonus and incentives.
  • Opportunities for professional development and training.
Full Job Description
The role

This pillar owns the demand side - partner channels and digital demand gen. You'll lead a Channel PMM and two Demand Gen managers, and you're accountable for the numbers: CAC, ROAS, pipeline contribution. The IVP framework only matters if it drives acquisition. Your job is to make sure it does, across every channel we operate in.

What you'll own
  • Channel strategy - Own the channel mix across partner and digital - setting investment priorities, performance targets, and GTM playbooks per channel.
  • Team leadership - Manage and develop a Channel PMM and two Demand Gen managers. Translate IVP messaging into channel-native execution.
  • Performance ownership - Own CAC and ROAS targets across the pillar. Report progress in business reviews with confidence and clarity.
  • Partner enablement - Ensure partner channels have the tools, messaging, and incentives to sell the integrated value prop effectively.


What we're looking for
  • Growth marketing background - Deep in performance and/or partner channels. Knows what levers actually move CAC at scale.
  • Commercial fluency - Speaks in ROAS, LTV, payback period. Owns the number, doesn't borrow it.
  • Team builder - Has hired and developed channel and demand gen talent. Raises the floor, not just the ceiling.
  • Multi-brand experience - Managed channel strategy across multiple products or brands simultaneously. Knows how to prioritize.


The base salary range for this position is: $171,600- $283,200* *The base salary range above represents the low and high end of the salary range for this position. Actual salaries will vary based on several factors including but not limited to location, experience, and performance. The range listed is just one component of the total compensation package for employees. Other rewards may include annual bonus, short- and long-term incentives, and program-specific awards. In addition the position may be eligible to participate in the benefits program which include, but are not limited to, medical, vision, dental, 401K, and flexible spending accounts.

Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Talent.

About NRG Energy

NRG is at the forefront of changing how people think about and use energy. Whether as the largest solar power developer in the country or by giving customers the latest tools to better manage their energy use, NRG is a pioneer in developing smarter energy choices. Our diverse power generating facilities have a capacity of about 52,000 megawatts, capable of supporting almost 42 million homes. Our retail electricity providers — Reliant and Energy Plus — and thermal energy division serve nearly 3 million residential, business, commercial and industrial customers. A Fortune 250 company, NRG supports clean energy resources and technologies critical to our transition to a sustainable, low carbon society. We built the nation's first privately-funded electric vehicle charging infrastructure and continue to create new, clean energy solutions for our customers. In addition to our environmental efforts, we actively contribute to the local communities where NRG employees live and work. Since 2004, our Global Giving program has provided millions of dollars to organizations and charities that have a direct impact on the lives of the people in our communities, including food banks and those that foster self-sufficiency, improve housing and provide supplemental education to people in need. NRG has also organized special responses for victims of extreme catastrophe, such as the Haitian earthquake and the Japanese tsunami in 2010. Employee donations were tripled to maximize the contributions. NRG has won numerous awards for industry leadership and many of its nationwide econrg initiatives, which are targeted toward meeting the challenges of climate change, clean air and natural resources protection.

NRG Energy Careers

Join the vibrant team at NRG Energy, a leader in the power and energy sector, and contribute to a sustainable future while advancing your career. At NRG Energy, we are committed to innovation, leadership, and diversity, ensuring a dynamic workplace where growth and opportunity are at the forefront.

Work You’ll Do

At NRG Energy, you’ll engage in meaningful work that powers communities and fosters environmental stewardship. Our team of professionals is dedicated to leading the energy sector through cutting-edge innovation and sustainable practices. By joining us, you help shape the future of energy, leveraging your skills to make a significant impact.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, NRG Energy offers a range of job opportunities and internships that will harness your potential and polish your skills. Our positions span from technical roles in energy management to leadership tracks in corporate functions. Each role is crucial in driving our mission of a sustainable energy future.

Career Development and Benefits

NRG Energy is deeply invested in the professional growth of its employees. We offer robust career development programs, including leadership training, professional networking opportunities, and diversity training. Our benefits package is designed to support the well-being and financial security of our team members and their families, promoting a healthy work-life balance.

Culture of Innovation and Diversity

Our company culture celebrates diversity, encourages innovation, and fosters a collaborative environment. At NRG Energy, you’ll work alongside a diverse team of experts, each bringing unique perspectives that drive our success. We believe that inclusive teamwork and innovative thinking are the keys to our continued growth and leadership in the energy sector.

Join Our Team

Embark on a rewarding career path at NRG Energy by exploring our current hiring opportunities. Tailor your job search to match your career aspirations and skills. Prepare your resume, ace the interview, and join a team that’s committed to making a difference.

Stay Connected

Keep up to date with the latest from NRG Energy: - **Career Insights**: Gain industry-leading insights and read about the latest trends in the energy sector on our careers blog. - **Job Alert Emails**: Customize your subscription to receive job alerts and insider tips that align with your career preferences. At NRG Energy, your career is more than a job—it’s a journey of growth, learning, and leadership. Join us in powering the world’s energy future while building a promising career for yourself. Explore opportunities, embrace our culture, and be part of our mission to lead the energy transition.

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Learn more about NRG Energy
Size
6,635 employees
Market Cap
$7.4 billion
Industry
Net Income
$510 million
Founded
1989
5 Year Trend
+24.8%
Revenue
$9 billion
NASDAQ

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