General Electric Company

Director, Field Marketing Neurology Referrers

General Electric Company • $176K — $264K *
US-AnywhereRemote in United States
Pharmaceuticals & Biotech
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in relevant field; MBA preferred.
  • 10+ years in pharmaceutical marketing, focusing on product launch and brand management.
  • Experience with complex pharmaceutical diagnostics or MedTech launches.
  • Strong ethical leadership and team management skills.
  • Strategic thinker with financial acumen and communication skills.
  • Proficient in managing complex projects with multiple stakeholders.
  • Willingness to travel 50% of the time.

Responsibilities

  • Manage and mentor a team of Regional Field Marketing Managers.
  • Plan and execute regional/local demand generation initiatives.
  • Partner with sales to develop aligned go-to-market plans.
  • Design and track KPIs for regional marketing execution.
  • Collaborate to develop tailored marketing materials and programming.
  • Integrate field insights into brand strategy and planning.
  • Ensure compliance across field marketing activities.
  • Coordinate presence at regional and local marketing events.
  • Refer customer inquiries to appropriate departments.
  • Own metrics for local activities and demand generation goals.

Benefits

  • Medical, dental, and vision insurance.
  • Paid time off and 401(k) plan with contributions.
  • Life, disability, and accident insurance.
  • Tuition reimbursement for continued education.
Full Job Description
Job Description Summary
Job Description Summary
The Director of Field Marketing will lead the U.S. field marketing strategy and execution across Oncology for the pharmaceutical diagnostics (PDx) segment. This leader will drive regional demand generation, deliver on-label product related education, coordinate go-to-market execution with sales, and tailor national marketing strategies to local market dynamics. Reporting to the Head of Marketing, this role will manage a team of Regional Field Marketing Managers and engage with Sales, Market Access and Commercial Operations, and Compliance.

Job Description

Key Responsibilities:

  • Manage and mentor a team of Regional Field Marketing Managers to deliver consistent, high-quality regional marketing execution and performance outcomes.

  • Plan and lead execution of regional/local demand generation initiatives including awareness campaigns, educational programing that address clinical understanding and key clinical barriers or enablers in collaboration with the regional advocacy team.

  • Partner with sales leadership to develop compliant territory specific go to market plans and customer activation activities ensuring aligned goals, appropriate messaging and resource allocation.

  • Design and track KPIs for regional marketing execution including lead generation, campaign response, referring physician attendance, and site conversion metrics.

  • Collaborate with Marketing Franchise team and Marketing Centers of Excellence (Content, Digital, Events, MarCom) to develop and deploy tailored marketing messaging and field kits (i.e. marketing materials for referrers to use) and programming based on regional/local customer and market insights.

  • Integrate clinical “voice of field” into brand and GTM strategy through compliant and structured field insights reporting and active participation in brand and strategic planning, QBRs and launch team meetings

  • Work with Regulatory, Legal and Compliance stakeholders to ensure appropriate design and execution of all field marketing activities including content, programs, local trade shows, clinical education meetings, peer-to-peer meetings and speaker engagements.

  • Coordinate presence at key regional and local events in collaboration with events and franchise teams ensuring national/regional marketing strategies are being supported locally.

  • Cross-Functional Collaboration: Refer customer questions and requests as appropriate to medical affairs, market access, and product development teams in line with company policies  to maintain appropriate separation of duties.

  • Will own national level metrics for local activities, educational activities and demand generation goals.

Key Capabilities:

  • Strong sales and marketing expertise in pharmaceutical diagnostics or MedTech supporting therapeutic enterprise-scale program activation

  • Deep knowledge of B2B2C healthcare models, preferably with experience in radiology, or relevant MedTech or pharmaceutical diagnostic categories

  • Strong sense for customer familiarity and a willingness to spend time in the field and translate voice of field and customer into strategic marketing initiatives

  • Strong sales coaching background with a focus on consistently high performance in a positive culture

  • Ability to manage competing priorities for a complex team

  • ROMS and ROI for marketing events, market activation and demand generation

  • Change management and team scaling

Qualifications:

  • Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred.

  • 10+ years of pharmaceutical marketing experience, including product launch and brand management.

  • Experience launching complex pharmaceutical diagnostics, MedTech, or capital/clinical programs in provider settings.

  • Strong moral character with significant ethical leadership experience in managing teams and appropriate cross-functional collaboration.

  • Strong strategic thinking, financial acumen, and excellent communication skills.

  • Ability to manage complex projects with multiple stakeholders in a fast-paced environment.

  • Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility.

  • Willingness to travel 50% of the time.

#LI-DN1

We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $176,000.00-$264,000.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Additional Information

Relocation Assistance Provided: No

Application Deadline: September 30, 2026

About General Electric Company

GE Healthcare provides medical technology, intelligent devices, and care solutions. They offer medical imaging, information technologies, medical diagnostics, patient monitoring systems, performance improvement, drug discovery, and biopharmaceutical manufacturing technologies. GE Healthcare's mission is to improve patient care and outcomes by providing innovative healthcare solutions. Their technologies are used in hospitals, clinics, research institutions, and pharmaceutical companies worldwide to diagnose and treat various medical conditions.

General Electric Company Careers

Join the dynamic team at General Electric Company, a global leader in innovation and technology. As one of the most respected companies worldwide, we offer unparalleled job opportunities that propel your career to new heights. Work You’ll Do At General Electric Company, you’ll be part of a diverse team committed to transforming industries and improving lives through leadership in sectors such as aviation, power, renewable energy, and healthcare. Our culture thrives on innovation and leadership, fostering an environment where you can grow professionally and personally. Lead in a Unique Market Position General Electric Company stands at the forefront of digital and industrial transformation. Here, you’ll leverage your skills to solve complex challenges, drive growth, and lead projects that have a global impact. Our commitment to professional development and diversity training ensures that every team member is equipped to lead and innovate. Collaborate with Industry Experts Work alongside a global network of professionals, each bringing a wealth of knowledge and experience to our collaborative projects. General Electric Company’s culture of inclusivity and teamwork makes it a prime environment for networking and personal development. Innovative Work Join us to work on groundbreaking projects that redefine what’s possible. Our teams at General Electric Company are constantly pushing the boundaries of technology and innovation to create solutions that not only meet but exceed the needs of our customers and communities around the world. Be Part of a Great Team At General Electric Company, we understand that our employees are our greatest asset. That’s why we offer competitive benefits, extensive career advancement opportunities, and a supportive environment that values work-life balance. Our commitment to employee growth is reflected in our robust training programs and our focus on internal mobility. Future-Proof Your Career With a career at General Electric Company, your growth is limitless. Through our various training programs, internships, and leadership development initiatives, you can enhance your skills and advance your career in a direction that aligns with your professional and personal aspirations. Explore Job Opportunities and Internships Whether you’re starting your career or looking to make a significant impact in your field, General Electric Company offers a range of positions and employment opportunities that cater to your talents and ambitions. From internships that provide real-world experience to leadership roles that challenge your strategic thinking, there’s a place for you here. Stay Connected Join Our Team Search open positions that match your skills and interests. We are always on the lookout for passionate, curious, and solution-driven team players. Explore the possibilities that await you at General Electric Company. Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights—all from the people who work here. At General Electric Company, we’re more than a company—we’re a community. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Electric Company and become part of a team that’s reshaping the future of technology and industry. Join General Electric Company today and be a part of our journey to build a better world through essential technology and innovative solutions. Your career at General Electric Company awaits—explore, innovate, and lead with us.
Learn more about General Electric Company
Size
168,000 employees
Market Cap
$90.4 billion
Industry
Business Services
Net Income
$5.7 billion
Founded
1892
5 Year Trend
-9.1%
Revenue
$79.6 billion
NASDAQ
GE
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at General Electric Company

More Pharmaceuticals & Biotech Jobs

Find similar Director, Field Marketing Neurology Referrers jobs:

NationwideRemote