Position: Director, Direct-To-Consumer Ecommerce Hydro Flask

Department: Marketing for HF

Work Location: Bend, OR, Hybrid (work 3 days onsite)

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing:

Drive and manage Ecommerce and digital marketing strategies and execution for hydroflask.com. Develop and scale the Direct-to-Consumer Ecommerce business to an industry leading level and help make Hydro Flask the prominent DTC hydration lifestyle brand. Lead an empowered, collaborative team that embodies our values and culture at Helen of Troy. Be a brand champion for Hydro Flask and lead with a consumer-centric approach.

• Partner in North America brand-level objectives and business planning; set short- and mid-term objectives and goals for DTC eCommerce.
• Develop marketing plans and fiscal year calendars.
• Lead daily, weekly, and monthly traffic, conversion, and sales forecasting, as well as performance reporting (dashboard metrics and analytics) tied to the annual budget.
• Provide DTC P&L leadership to maximize profitability, including budget management, allocation, and department spend vs. Finance forecast.
• Partner with product and sales teams on ongoing optimization and market expansion of DTC offerings, including early launches and exclusive products.
• Leverage MyHydro personalization strategy to acquire new consumers and grow market share.
• Own, maintain, and optimize HydroFlask.com; lead digital property design, development, tech stack enhancements, and continuous UX/UI improvements across mobile and desktop in partnership with IT.
• Provide leadership for digital performance marketing strategy, guidelines, and planning; drive profitable traffic via paid channels, SEO, and email/SMS while guiding cohesive acquisition and retention strategies.
• Partner with leadership to define resource planning, vendor selection, and staffing/external resource needs.
• Partner with Hydro Flask brand marketing team to develop best-in-class creative with a DTC focus.
• Partner with demand planning and operations to ensure inventory availability (warehouse and website) and manage warehouse SLAs and special services (i.e., MyHydro and engraving).
• Identify efficiencies while finding ways to surprise and delight customers; stay aligned with marketplace shipping trends and customer expectations.
• Partner with the VP of Customer Service and IT to define and execute customer support and digital service strategies; maintain clear communication with the CS team regarding promotions, sales, and MAP breaks.
• Ensure optimal site functionality and content to deliver consumer service excellence.
• Support all new product introductions and catalog expansions.
• Ensure company priorities, goals, and values are supported across the team; remove obstacles and drive achievement of key goals and milestones.
• Manage and develop direct reports through performance discussions, 1:1s, delegation, and career development planning.
• Exhibit and foster best practices in time management, communication, and cross-functional collaboration.
• Continually build new processes and improve existing ones.
• Celebrate and recognize team members on a regular basis.

Skills needed to be successful in this role:

• Excellent oral and written communication skills.
• Strong knowledge of technical requirements and best practices across eCommerce, fulfillment, and consumer support.
• Knowledge of digital creative best practices.
• Proficient in analytics and data interpretation; ability to clearly communicate insights (web analytics, business analytics, database insights, etc.).
• Strong SEO and website architecture expertise.
• Strong performance marketing background with the ability to drive profitable traffic across multiple channels.
• Experience identifying and implementing tools and strategies to optimize user experience and improve website performance (e.g., usability, A/B testing).
• Proficient with eCommerce platforms, systems, and technologies (Magento, tag management, Google Analytics, feed management, Oracle ERP, product reviews, etc.).
• Proficient with digital marketing platforms, vendors, and measurement; proven track record of managing agencies and external partners.
• Advanced proficiency in Microsoft Office Suite.

Minimum Qualifications:

• Bachelor's degree.
• 8+ years of direct-to-consumer eCommerce and digital marketing experience, including 5+ years in management role.
• 5+ years of experience working with premium consumer goods, home goods, or sporting goods industries.
• Authorized to work in the United States on a full-time basis.

Preferred Qualifications:

• Experience working with a brand with both wholesale and direct-to-consumer revenue.

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

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