About the roleIn this role you will own the strategy, buying, and optimization of Los Defensores' direct-response media across broadcast, streaming/CTV, audio, and emerging channels - engineered to drive qualified in-bound calls and form-fill volume at target efficiency while deliberately compounding brand consideration in our core and growth Latino audiences.
What you'll do- Full DR media P&L across linear TV, CTV/OTT, streaming, audio/podcast, addressable, and OOH/experiential - with in-bound calls + form fills as the North Star KPI and CPL/CPA held to plan.
- A media mix that intentionally balances lower-funnel response with upper-funnel reach, and the measurement framework that proves the brand layer is a multiplier rather than a cost.
- Vendor and partner negotiation and stewardship - networks, streaming platforms, reps, and outside buying partners - including actively managing concentration risk across the Hispanic broadcast landscape so no single network family becomes a single point of leverage or failure.
- Dayparting, sponsorship-vs-spot allocation, and channel testing roadmaps with disciplined test-and-scale rigor on new inventory.
- Spanish/English performance visibility at every metric layer, and audience strategy that deepens loyalty with Spanish-dominant viewers while expanding into bilingual and English-dominant Latino segments.
- Tight partnership with the Performance (paid digital) team so DR media and paid digital are read as one funnel, not two scorecards - and with Content Studio so creative is built for the channel and the audience.
- Reporting: media audit baselines, investment-vs-actuals, and a clear narrative connecting media spend to lead volume, quality, and brand health.
Qualifications- 8+ years in direct-response media buying/planning with a documented record of hitting volume and efficiency targets at scale (multi-million-dollar budgets).
- Genuine fluency in today's DR toolkit - programmatic/addressable TV, CTV/OTT, attribution and incrementality methods, MMM, first-party-data-informed targeting - not just legacy linear spot buying.
- Proof you've integrated brand and performance: a case where you defended or expanded upper-funnel investment using measurement, and it paid off downstream.
- Strong negotiation and partner-management track record.
- Analytical command - comfortable owning the numbers, building the model, and presenting it to C-suite.
What will set a candidate apart:- Lead-gen or regulated-vertical experience (legal, insurance, financial, healthcare) where compliance and lead quality both matter.
- Experience standing up or maturing a measurement/attribution practice rather than inheriting one.
- Hispanic / Spanish-language media experience and bicultural fluency (Spanish proficiency strongly preferred given the audience and partner landscape).
Benefits/Perks- 3 Weeks Paid Time Off
- 12 Weeks of Guaranteed Paid Parental Leave
- Comprehensive Insurance Coverage (Medical, Dental, Vision, etc.)
- 401(k) Retirement Savings Plan
- Wellness Initiatives/Employee Assistance Program
- Rewards and Recognition Programs
- Career Development Opportunities
Pay Range$140,000-175,000 base salary per year plus 20% annual bonus (Remote - United States)
