Job DescriptionThe Associate Director Digital Marketing is responsible for strengthening Tauck's presence across digital touchpoints leading up to the point of purchase. This includes responsibility for establishing and advancing digital strategies that increase qualified lead flow and improve conversion.
With increased investment in digital marketing channels and the launch of eCommerce planned for the first half of 2026, this role is accountable for both setting strategic direction for our website and other key digital initiatives across paid media, user experience, and lead optimization, as well as driving forward those initiatives through strong project management skills and advanced digital fluency. This highly cross-functional leader will collaborate closely with Brand, Creative, Database & Customer Acquisition, and IT teams, as well as external partners such as Tauck's media agency, UX consultants, and web development vendors to enable the team to achieve measurable marketing results through digital channels to unlock continued digital passenger growth for Tauck.
KEY RESPONSIBILITIES:
- Own and execute the end-to-end conversion rate optimization (CRO) strategy to increase lead generation and desired actions
across digital marketing channels. - Drive website strategy and enhancements to Tauck.com and Roambytauck.com, optimizing for UX, engagement, and effectiveness
in converting prospective travelers. - Champion and optimize paid media campaigns (SEM, SEO, display, social) to generate high-quality leads and effectively guide
customers through the pre-purchase journey. - Provide transparency into performance through KPIs, reporting, and insights that drive continuous improvement through insightful
recommendations. - Design, launch, and analyze A/B tests to optimize website pages, landing pages, and digital funnels.
- Partner with Brand and Customer Acquisition leads to ensure seamless integration across creative, media, and digital campaigns.
- Leverage expertise in eCommerce to maximize Tauck's reach, engagement, and conversion.
- Contribute to ongoing team efforts to develop and optimize lead nurturing programs (email, retargeting, Salesforce
Personalization) to shorten time from lead to conversion. - Partner with IT to ensure website infrastructure and integrations support business goals and deliver reliable performance.
- Manage relationships with key external digital partners (e.g. UX consultants, website research vendors, etc.), providing clear
direction and accountability for results. - Track, analyze, and report on performance, identifying opportunities to improve ROI and effectiveness across channels.
- Stay current on digital trends, tools, and best practices; proactively recommend innovations to advance Tauck's digital presence and maintain a competitive edge.
SKILLS & QUALIFICATIONS:
- 7-10 years of progressive experience in digital marketing, including lead generation, media, UX, and conversion optimization.
- Proven ability to design and deliver strategies that generate qualified leads and improve conversion.
- Strong understanding of digital media planning and optimization across paid channels.
- Experience managing large-scale websites and digital initiatives in a consumer-facing environment.
- Knowledge of analytics tools, CRO methods, and digital performance reporting using Tableau, GA4 or.
- Excellent communication and collaboration skills, with the ability to influence stakeholders and partners at all levels.
- Strategic thinker with exceptional project management, problem-solving, and organization skills.
- Experience with ecommerce and modern CRMs (e.g. Salesforce Marketing Cloud).
- Entrepreneurial mindset with ability to adapt and anticipate changing business needs.
- Bachelor's degree in Marketing, Business, or related field required; MBA preferred.
