Tyson Foods

Director Digital Marketing Strategy & Activation

Tyson Foods • $125K — $150K *
Springdale, AR 72764In-Person
Food & Beverages
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • 10+ years of progressive experience in marketing, digital marketing, CRM, or consumer experience.
  • Demonstrated success in developing and activating consumer journey and CRM strategies.
  • Experience in leading digital experiences, including website strategy and content management.
  • Proven leadership experience managing high-performing marketing teams.
  • Strong strategic thinking and analytical skills with experience translating insights into business results.
  • Proficiency with digital marketing tools and platforms.

Responsibilities

  • Own the end-to-end consumer journey framework to create connected digital experiences.
  • Define and lead the CRM vision and roadmap for customer acquisition, engagement, and retention.
  • Build audience segmentation and personalization strategies for relevant consumer experiences.
  • Oversee the roadmap for brand websites to ensure content is engaging and optimized for SEO.
  • Guide website content strategy and user experience in partnership with cross-functional teams.
  • Lead digital marketing strategy across various channels and clarify their roles in the consumer journey.
  • Create an integrated digital marketing calendar aligned with brand priorities and launch periods.

Benefits

  • Relocation assistance eligibility.
  • Access to leadership development programs.
  • Opportunities for career advancement in a significant industry player.
Full Job Description
Job Details:

The Opportunity

Tyson Foods is seeking a strategic, consumer-centered digital marketing leader to shape connected experiences across the full consumer journey. This role will set the vision and roadmap for CRM, owned digital experiences and digital marketing activation, using data and insights to strengthen acquisition, engagement, retention and lifetime value.

The Director will connect brand strategy, consumer needs, technology and measurement to create cohesive digital experiences across Tyson Foods' portfolio. This leader will partner closely with Brand Marketing, IT, E-commerce, Data & Analytics and Digital Operations, while leading and developing a team of three marketing professionals.

What You'll Lead

Consumer Journey & CRM
  • Own the end-to-end consumer journey framework, translating business and brand priorities into connected digital experiences.
  • Define and lead the CRM vision, strategy and roadmap across acquisition, engagement, retention and loyalty.
  • Build audience segmentation, personalization and lifecycle strategies that deliver relevant consumer experiences at scale.
  • Partner with Data & Analytics and IT to establish responsible first-party data use, measurement and governance.

Owned Digital Experiences & Content
  • Own the roadmap for brand websites and other owned digital experiences, ensuring content is useful, current, on-brand, connected to consumer needs, and intentional to maximize SEO.
  • Guide website content strategy, user experience, search optimization and conversion improvement in partnership with brand and cross-functional teams.

Digital Marketing Strategy & Activation
  • Lead digital marketing strategy across CRM, websites, email, social and online advertising, clarifying the role each channel plays in the consumer journey.
  • Translate consumer, cultural and performance insights into test-and-learn plans that improve effectiveness and accelerate growth.
  • Partner with analytics teams to define success measures, evaluate performance and continuously optimize strategies and investment.
  • Assess emerging capabilities, including AI-enabled marketing and commerce, and turn the most relevant opportunities into practical pilots and scaled solutions.
  • Create an integrated monthly, quarterly and annual digital marketing calendar aligned to key demand periods, brand priorities and launches.

Leadership & Influence
  • Lead, coach and develop a high-performing team of three, with clear priorities, accountability and growth plans.
  • Influence senior stakeholders and cross-functional partners to align digital priorities, roadmaps and ways of working.
  • Champion consumer-centered thinking and raise digital capability across the marketing organization.


What You'll Bring
  • Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • Experience: 10+ years of progressive experience in marketing, digital marketing, CRM, consumer experience, agency environments, or related disciplines.
  • Demonstrated success developing and activating consumer journey, CRM, segmentation, and personalization strategies.
  • Experience leading digital experiences, including website strategy, content management, and performance optimization.
  • Proven leadership experience managing and developing high-performing marketing teams.
  • Demonstrated ability to influence and collaborate across Marketing, Technology, E-commerce, Analytics, and agency partners.
  • Strong strategic thinking and analytical skills, with the ability to translate consumer insights and data into business results.
  • Excellent communication and presentation skills, including experience engaging executive-level stakeholders.
  • Strong project management skills with the ability to manage multiple priorities in a fast-paced, dynamic environment.
  • Proficiency with digital marketing tools and platforms, including enterprise marketing technologies.


Preferred
  • Experience within Food, Consumer Packaged Goods (CPG), retail, or other high-volume consumer industries.
  • Experience with enterprise marketing and content platforms, including Adobe Experience Manager, Adobe Journey Optimizer, Workfront, or similar technologies.
  • Experience evaluating or leveraging emerging AI-enabled marketing, consumer engagement, and commerce capabilities.


Relocation Assistance Eligible:
Yes

Work Shift:
1ST SHIFT (United States of America)

Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

About Tyson Foods

Tyson Foods scientifically formulated feed, and technical assistance on subjects like sustainable farming practices and animal welfare. They serve hash browns stuffed with ham and cheese, sausage simple scrambles, bacon simple scrambles, formed pork sausage patties, sausage and egg pancake sandwich with maple syrup, wrapped whole grain apple cinnamon pancake, and more.

Tyson Foods Careers

Joining Tyson Foods means becoming part of one of the world’s leading food companies, renowned for its commitment to sustainability, innovation, and quality. At Tyson Foods, we offer unparalleled job opportunities that empower you to grow both personally and professionally. Work You’ll Do At Tyson Foods, you’ll contribute to a team that values leadership, diversity, and innovation. Our commitment to these principles makes us a top choice for professionals looking to make a significant impact in the food industry. Whether you’re involved in operations, marketing, research, or any of our other departments, your work will help us continue to feed the world in the most efficient and sustainable ways possible. Join our dynamic team and help us transform the industry through cutting-edge innovation and a commitment to excellence that’s second to none. Career Growth and Development Tyson Foods is dedicated to the professional growth of our employees. We offer a variety of leadership and diversity training programs designed to enhance your skills and advance your career. With Tyson, your career trajectory is limitless, supported by development opportunities that ensure you’re always moving forward. Internship Programs Kickstart your career with a Tyson Foods internship. Our internships provide invaluable workplace experience, offering a glimpse into the culture and operations of a global leader. Interns at Tyson Foods work on real projects, learn from industry leaders, and gain the skills necessary for a successful career in the food industry. Benefits of Working at Tyson Foods Choose a career with Tyson Foods and enjoy a comprehensive benefits package that includes health, life, and dental insurance, employee assistance programs, and more. We believe in nurturing our team not only professionally but also personally. Inclusive Culture At Tyson Foods, we pride ourselves on fostering an inclusive culture where every team member feels valued. We believe that diversity fuels innovation and we strive to create a workplace where all employees can thrive. Join Our Team Explore the job opportunities at Tyson Foods today. Search open positions that match your skills and interests. We are continuously hiring and looking for new team members who are passionate, curious, and driven to excel. Stay Connected Keep up to date with the latest at Tyson Foods by following our careers blog. Gain insider perspectives and industry-leading insights that can help you in your job search and beyond. Networking and Professional Opportunities At Tyson Foods, networking and professional development are part of our DNA. Connect with leaders and peers within the company through various networking events and platforms. Enhance your resume, prepare for your next interview, and build relationships that could shape the future of your career. Job Alert Emails Personalize your subscription to receive job alerts and the latest news tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Tyson Foods. Join Tyson Foods and be part of a company that’s leading the way in the food industry through innovation, leadership, and a commitment to diversity and sustainability. Your future starts here!
Learn more about Tyson Foods
Size
137,000 employees
Market Cap
$22 billion
Industry
Food & Beverages
Net Income
$1.9 billion
Founded
1935
5 Year Trend
+6.8%
Revenue
$42.8 billion
NASDAQ
TSN
* Ladders Estimates

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