Job Description: Your Piece of the PuzzleNFM is seeking a strategic, customer-focused digital commerce leader to own the performance, roadmap, continuous evolution and enterprise growth of our online experience. As Director, Digital Commerce & Customer Experience, you will lead the strategy for site merchandising, customer journey optimization, digital discovery, and conversion performance-partnering across merchandising, marketing, product, analytics, and technology to drive profitable growth and a seamless omnichannel customer experience. This is a highly visible leadership role focused on digital experience, commercial performance, and enterprise impact.
This position will work a hybrid schedule requiring the candidate to reside in NE, IA, MO, KS or TX and in commuting distance to one of our retail locations. Job Duties: A Day in the Life - Manage: Own the digital commerce strategy and site experience roadmap to improve conversion, usability, and overall online performance
- Lead: Drive key metrics including conversion, revenue, average order value, and customer engagement
- Collaborate: Lead cross-functional teams and establish clear operating rhythms that accelerate execution
- Administer: Champion experimentation, personalization, and continuous optimization across the customer journey
- Model: Shape a high-performing online journey across browse, product detail, cart, and checkout experiences that reflect the NFM brand
- Foster: Build clear accountability and operating rhythms across teams to simplify execution and accelerate meaningful outcomes
Your work will directly impact our ability to help people create a lifestyle they love, for the people they love-because that's what we love.
Qualifications: Can You Check These Boxes?- 8-10+ years of experience in digital commerce, ecommerce, digital product, retail merchandising, customer experience, or a related leadership function
- Bachelor's Degree in Marketing, Advertising, related field or equivalent experience
- Demonstrated success improving online performance, conversion, digital selling outcomes, and customer experience
- Experience leading cross-functional work across merchandising, marketing, product, analytics, and technology teams
- Strong understanding of ecommerce KPIs, experimentation, search and SEO, and digital roadmap prioritization
- Ability to influence, simplify complex work, and lead change in a fast-paced, matrixed environment
- Retail or omnichannel experience preferred
- Pre-employment screening includes, but isn't limited to, motor vehicle and criminal background check
Benefits: What's in It for You?As a full-time member of our NFM Family, you will enjoy:
- Same day pay - access to your earned pay on-demand, when you need it the most
- Competitive pay - generous annual increases up to 7%
- Inclusive culture - Because everyone who works or shops at NFM should feel right at home
- Health, dental, vision, life Insurance, short and long term disability
- Paid holidays (upon hire) and paid time off (after 90 days)
- Staff discount on merchandise (Collectively, NFM staff have saved almost $2 million on purchases in the last 12 months)
- Virtual and in-person career development opportunities at all levels
- Paid community volunteer opportunities
- Tuition Reimbursement
- You'll start saving for your retirement immediately in NFM's 401(k) and you're eligible for company match after one year. NFM's 401(k) also offers Berkshire Stock as an investment option