ServiceNow

Director, Data Strategy & Services

ServiceNow$173K — $238K *
Information Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Led data strategy and implementations in B2B SaaS environments
  • Managed product roadmaps amidst diverse stakeholder needs
  • Fluent in GTM tech stacks including CDPs, CRMs, and analytics platforms
  • Understood identity resolution and technical solution evaluation
  • Shipped effective data governance frameworks balancing security with speed
  • Translated complex data needs into actionable execution plans
  • Comfortable communicating with C-level leaders and technical teams
  • Supported AI/ML initiatives relevant to go-to-market strategies

Responsibilities

  • Own the roadmap for CDP and identity resolution ensuring scale execution
  • Lead expansion of identity graph with hands-on input and matching logic
  • Drive data quality to enhance campaign performance and attribution
  • Enable AI/ML by supporting predictive scoring and churn models
  • Architect privacy and compliance frameworks fostering innovation
  • Set integration standards that support IT and data engineering confidence

Benefits

  • Health plans including flexible spending accounts
  • 401(k) Plan with company match
  • Employee Stock Purchase Plan (ESPP)
  • Matching donations program
  • Flexible time away plan
  • Family leave programs
Full Job Description
Job Description

Build the GTM Data Foundation That Powers Personalization & Revenue Acceleration

The Director, Data Strategy & Services owns the data strategy that directly enables our marketing operations and GTM velocity. You'll lead the product roadmap for our Customer Data Platform (CDP), identity graph, and the governed, real-time data infrastructure that powers personalization, attribution, and AI-driven revenue decisions across Marketo, Adobe AEM, Demandbase, and our analytics stack.

This is a high-impact product leadership role where your decisions cascade across a 100+ person GTM organization-directly influencing campaign velocity, personalization depth, and revenue team enablement. You'll translate complex data challenges into simple, usable capabilities that let marketing and sales move faster.

What you get to do:
  • Own the roadmap** for CDP, identity resolution, and data enrichment-prioritizing what marketing operations and revenue teams need to execute at scale
  • Lead identity graph expansion** with hands-on input into matching logic, deterministic/probabilistic models, and cross-channel stitching that powers real-time personalization
  • Drive data quality as a competitive advantage**-define and enforce SLOs (identity match rate, freshness, completeness) that directly impact campaign performance and attribution accuracy
  • Enable AI/ML at scale**-ensure your data pipelines and feature engineering support predictive scoring, journey propensity, and churn models that drive GTM decisions
  • Govern without gating**-architect privacy and compliance frameworks (GDPR, CCPA, emerging US laws) that protect the business while enabling innovation and real-time activation
  • Set data integration standards** that let IT, Data Engineering, and downstream teams move confidently-defining latency targets, SLAs, and integration patterns that scale


Qualifications

Who You Are
  • You've led data strategy, MarTech operations, or CDP implementation in a B2B SaaS environment and know what "good" looks like operationally
  • You've managed product roadmaps for data capabilities with multiple stakeholder groups pulling in different directions-and found elegant ways to prioritize
  • You're fluent in modern GTM stacks: CDP (Adobe, Salesforce, Treasure Data), CRM (Salesforce, Dynamics), MAP (Marketo, HubSpot), ABM (Demandbase), and analytics (CJA, Snowflake)
  • You understand identity resolution challenges (deterministic matching, probabilistic modeling, cross-channel stitching) and can evaluate or guide technical solutions
  • You've shipped data governance frameworks that actually worked-balancing security/compliance with the speed marketing needs
  • You can translate "we need a unified identity graph" into concrete milestones, measurable outcomes, and quarterly execution plans
  • You're comfortable in the room with C-level GTM leaders, IT architects, and data engineers-and can speak credibly to all three
  • You've supported AI/ML use cases in GTM (churn models, propensity scoring, audience segmentation)
  • Highly Preferred: experience with Adobe suite, Kafka or Snowflake

For positions in this location, we offer a base pay of $173,300 - $238,300, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

About ServiceNow

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and other countries. The company offers service management solutions, including incident, problem, change, request, and cost management as well as service catalogs; and IT, HR, facilities, and field service management solutions. It also provides IT operations management solutions covering service mapping, delivery, and assurance solutions; business management solutions such as financial management, project portfolio suite, vendor performance management, and performance analytics as well as governance, risk, and compliance; and application development services.

ServiceNow Careers

Join the dynamic team at ServiceNow, a global leader in digital workflow solutions, where innovation and leadership converge to shape the future of work. At ServiceNow, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that values diversity, creativity, and continuous learning.

Work You’ll Do

Embark on a career journey with ServiceNow and contribute to the world’s leading enterprises' digital transformation. Our team is at the forefront of developing cutting-edge technologies that improve how people work. With ServiceNow, you will use your skills to impact businesses and industries profoundly, driving efficiency and innovation.

Join Our Market-Leading Team

ServiceNow is not just another technology company. We are a team that thrives on diversity and leadership, fostering an inclusive environment that promotes growth and development. Our commitment to diversity training ensures that every team member can achieve their potential.

Innovative Work

ServiceNow is home to more than 10,000 dedicated professionals who lead the charge in digital workflows and enterprise solutions. As part of our team, you will engage in projects that merge technology with practical applications, creating revolutionary products that advance how services are delivered and managed.

Career Development

At ServiceNow, your career trajectory is filled with boundless opportunities. We support your growth with robust training programs, leadership development courses, and access to global challenges. Whether you are looking for an internship, full-time position, or leadership role, ServiceNow equips you with the tools to excel.

Be Part of a Great Team

Working at ServiceNow means being part of a community that values teamwork and innovation. Our collaborative environment encourages networking and sharing ideas, making our workplace vibrant and dynamic. The benefits of joining ServiceNow extend beyond comprehensive health and wellness; they include fostering professional connections and friendships that last a lifetime.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, ServiceNow offers a range of employment options to suit your career goals. From internships that provide real-world experience to full-time positions that challenge you to leverage your expertise, we are committed to hiring the best talent.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At ServiceNow, we look for passionate, curious, and solution-driven team players. Explore the possibilities that await you at a company that is committed to your professional success.

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ServiceNow Careers

Empowering professionals to achieve more, ServiceNow is where careers are future-proofed, and ambitions are realized. Join us in our journey of growth and innovation.
Learn more about ServiceNow
Size
16,881 employees
Market Cap
$76.5 billion
Industry
Net Income
$118.5 million
Founded
2004
5 Year Trend
+33.5%
Revenue
$4.5 billion
NASDAQ

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