Keurig Dr Pepper

Director, Data Intelligence - Digital Strategy

Keurig Dr Pepper • $155K — $200K *
Frisco, TX 75034In-Person
Retail & Consumer Goods
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 8+ years of experience in digital strategy, eCommerce, or digital analytics, with a focus on cross-functional leadership.
  • Bachelor's degree in Marketing, Business, Technology, or a related field, or equivalent experience.
  • Strong knowledge of SEO fundamentals, including technical SEO and content strategy, with familiarity in AEO and AI-enabled discovery.
  • Proven experience in designing and managing A/B or multivariate testing programs.
  • Demonstrated ownership of a digital roadmap with measurable outcomes for consumer websites or direct-to-consumer platforms.
  • Ability to lead agencies and manage budgets effectively, ensuring quality and business impact.
  • Strong leadership and collaboration skills, with a focus on cross-functional change management.

Responsibilities

  • Set the digital strategy and roadmap for KDP brand websites, aligning business priorities with operational initiatives.
  • Lead enterprise SEO and AEO strategy, enhancing visibility across digital properties and search platforms.
  • Develop a content strategy for brand websites that leverages consumer insights and search behavior.
  • Oversee Dyla's Shopify strategy and eCommerce performance, establishing key performance indicators.
  • Manage Shopify eCommerce operations, focusing on site experience, marketing activation, and conversion optimization.
  • Implement a disciplined experimentation program using A/B and multivariate testing to enhance engagement and conversion.
  • Create a digital analytics model with defined KPIs and performance review processes.

Benefits

  • Medical, Dental, and Vision coverage.
  • Disability insurance and Paid Time Off, including parental leave and vacation.
  • 401k plan with company match.
  • Tuition Reimbursement for continued education.
  • Mileage Reimbursement for work-related travel.
  • Annual performance-based bonus.
Full Job Description
Job Overview:

The Director, Digital Strategy will lead KDP's owned digital experiences and direct-to-consumer growth, including Shopify operations for Dyla Brands. The role will connect brand priorities, consumer needs, technology, and data to advance website content, SEO and AEO, experimentation, optimization, and digital analytics, improving discoverability, engagement, conversion, and commercial performance.

The Director will collaborate with cross functional partners to establish a scalable digital operating model, improve commercial performance, and advance KDP's AI enabled discovery, answer engines, and agentic commerce. Success in the first 6 to 12 months will be demonstrated through a prioritized digital roadmap, aligned performance metrics, an active testing program, and measurable improvement across priority digital experiences.

Key Responsibilities

  • Set the digital strategy and roadmap for KDP brand websites, translating business priorities into sequenced initiatives, KPIs, and milestones that enable operational scale.


  • Lead enterprise SEO and AEO strategy across owned digital properties and the Digital Shelf, establishing technical, schema, and measurement priorities. Partner with Brand, Digital Shelf, Media, Technology, and agency teams to strengthen visibility across traditional and AI enabled search.


  • Develop brand website content strategy to strengthen agentic visibility, translating consumer insights, search behavior, and platform data into relevant, authoritative, and structured content that enables KDP brands to be discovered and represented accurately across AI-enabled experiences.


  • Lead Dyla's Shopify strategy and eCommerce performance, establishing core KPIs and working with agency and vendor partners to drive business results.


  • Lead Shopify eComm operations, including merchandising, site experience, marketing activation, conversion optimization, site health, and day-to-day operating discipline.


  • Build a disciplined experimentation and optimization program using A/B and multivariate testing, documenting hypotheses, defined success measures, and post-test decisions and knowledge sharing to improve engagement, conversion, and commercial value.


  • Create digital analytics and insights model with analytics partner and teams, including KPI definitions, dashboards, and recurring performance reviews.


  • Communicate performance and recommendations to senior leaders through concise, executive-ready reporting that connects digital activity to consumer behavior, brand outcomes, revenue, risk, and investment choices.


  • Build, lead, and develop a high-performing digital strategy team.


  • Set clear objectives, accountability, and support individual growth and career development.


  • Foster a culture of collaboration, experimentation, and continuous improvement.


Total Rewards:
  • Salary Range: $155,500 - $200,000
  • Actual placement within the compensation range may vary depending on experience, skills, and other factors
  • Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
  • Annual bonus based on performance and eligibility

Requirements:

Qualifications

  • 8+ years of progressive experience across digital strategy, eCommerce, digital product, website operations, SEO, conversion optimization, or digital analytics, including experience leading complex cross-functional work.


  • Bachelor's degree in Marketing, Business, Technology, or related field, or equivalent practical experience.


  • Knowledge of SEO fundamentals, including technical SEO, content strategy, information architecture, structured data, crawlability, and performance measurement; working knowledge of AEO and AI-enabled discovery.


  • Experience designing and governing A/B or multivariate testing programs and applying test results to product, content, and journey decisions.


  • Demonstrated ownership of a digital roadmap and measurable outcomes across a consumer website, direct-to-consumer business, or other revenue-generating digital platform.


  • Ability to lead agencies and vendors, manage budgets with accountability for quality, deadlines, and business impact.


  • Strong people leadership, collaboration, and cross functional change management.


  • Demonstrated ability to automate and simplify operations, using technology, workflows, and scalable processes to improve speed, accuracy, and efficiency.


Preferred Qualifications

  • Experience with DTC subscription, repeat-purchase, or retention models.


  • Experience in CPG, beverage, food, or other multi-brand environment.


  • Working knowledge of digital analytics, SEO, and AEO platforms, including tools used to measure website performance, organic search visibility, consumer search behavior, and brand presence across AI-powered answer engines.


  • Experience with keyword strategy, content testing, benchmarking, scorecards, and digital shelf measurement.


About Keurig Dr Pepper

Keurig is a beverage company that offers a variety of K-Cup pods and single-serve coffee makers. The company provides iced coffee brewers, cappuccino, and latte makers.

Keurig Dr Pepper Careers

Join the vibrant team at Keurig Dr Pepper, a leading beverage company in North America, where innovation, leadership, and diversity thrive. As a powerhouse in the beverage sector, Keurig Dr Pepper offers a plethora of job opportunities that cater to a variety of skills and career aspirations.

Work You’ll Do

At Keurig Dr Pepper, every position contributes to the company's success, from brewing innovation to market leadership. Our team is committed to fostering a culture of growth and professional development, making our company a perfect place for those who are driven to excel in their careers.

Explore Career Paths

Whether you're looking for an internship, full-time employment, or a leadership role, Keurig Dr Pepper provides a dynamic environment where your career can flourish. We are dedicated to hiring talented professionals who are eager to drive our mission of delivering high-quality beverages to consumers globally.

Innovate and Lead

Join a team where innovation is at the core of everything we do. Keurig Dr Pepper is home to a diverse group of forward-thinking professionals who are not only experts in their fields but are also leaders who inspire change and growth within the industry.

Diversity and Inclusion

At Keurig Dr Pepper, we believe diversity fuels innovation. Our commitment to diversity training ensures that all team members have the opportunity to thrive and contribute their unique perspectives. We strive to create an inclusive workplace where everyone feels valued and empowered.

Benefits and Culture

Our employees enjoy a range of benefits that support both their professional and personal lives. At Keurig Dr Pepper, you will find a supportive culture that values networking, leadership development, and a work-life balance. We invest in our employees through comprehensive benefits packages and continuous professional development opportunities.

Join Our Team

Search for open positions that match your skills and interests. Keurig Dr Pepper is always on the lookout for passionate, curious, and innovative team players. Explore the exciting employment and internship opportunities available and find out how you can contribute to our community of dedicated professionals.

Stay Connected

Keep up to date with the latest company news, career tips, and industry insights—all from the people who work here. Personalize your experience by subscribing to job alert emails, tailored to your preferences, and discover the rewarding career opportunities that await at Keurig Dr Pepper.

Apply Now

Ready to take the next step in your career? Submit your resume, prepare for your interview, and join a company that’s as committed to your career growth as you are. At Keurig Dr Pepper, we’re not just filling positions—we’re building leaders.

Keurig Dr Pepper Jobs

With a commitment to innovation, leadership, and diversity, Keurig Dr Pepper is more than just a beverage company—it's a place where you can make a difference. Join us in our journey to refresh the world and make a lasting impact.
Learn more about Keurig Dr Pepper
Size
27,500 employees
Market Cap
$51 billion
Industry
Food & Beverages
Net Income
$1.3 billion
Founded
1990
5 Year Trend
+14.5%
Revenue
$11.6 billion
NASDAQ
KDP
* Ladders Estimates

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