Lowe’s

Director - Customer Relationship Marketing (CRM)

Lowe’s • $135K — $160K *
Mooresville, NC 28117In-Person
Consumer Technology
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Digital, E-Commerce, or equivalent experience
  • 10+ years in CRM, lifecycle marketing, and customer growth
  • 5+ years of leading enterprise customer marketing or growth strategies
  • Proficiency in developing customer engagement strategies
  • Experience in customer segmentation and journey orchestration
  • Ability to influence senior leaders and effect change within organizations

Responsibilities

  • Lead the enterprise customer growth strategy and governance
  • Define engagement strategies for various customer segments
  • Establish cross-channel contact and journey strategies
  • Drive lifecycle marketing to enhance customer lifetime value
  • Advance the personalization roadmap with AI capabilities
  • Collaborate with Analytics on customer value and segmentation
  • Manage the experimentation roadmap for testing marketing strategies
  • Develop marketing automation for improved efficiency
  • Align customer strategies across multiple business functions
  • Translate growth priorities into operational plans
  • Set performance goals for customer engagement metrics
  • Build and lead a high-performing team for marketing initiatives

Benefits

  • Comprehensive health insurance offerings
  • 401(k) plan with company match
  • Flexible working hours and remote work options
  • Employee discounts on products and services
  • Opportunities for professional development and growth
  • Paid time off and holidays
Full Job Description
Your Impact
The Director of Customer Relationship Marketing (CRM) leads the enterprise strategy, operating model, and governance for customer engagement, personalization, lifecycle growth, experimentation, and marketing automation. Reporting to the Senior Director of CRM & Personalization, this role partners across Marketing, Merchandising, Digital, Loyalty, Analytics, Technology, Product, and Lowe's Media Network to translate customer insights into coordinated, personalized experiences across owned and addressable paid channels, stronger engagement, improved marketing effectiveness, and measurable business growth.

What You Will Do
  • Develop and lead the enterprise customer growth strategy, operating model, and governance across engagement, lifecycle marketing, personalization, experimentation, automation, and owned and addressable paid media.
  • Define customer engagement strategies for DIY, Pro, Loyalty, New Homeowners, and other priority segments across the full customer lifecycle.
  • Establish coordinated contact and journey strategies across email, SMS, push, mobile app, web, direct mail, and targeted paid media to deliver a consistent cross-channel customer experience.
  • Lead the enterprise lifecycle marketing strategy to increase customer lifetime value, retention, repeat purchases, category expansion, project frequency, and share of wallet.
  • Define and advance the enterprise personalization roadmap, including next-best-action, decisioning, and AI-enabled experiences across owned and paid channels.
  • Partner with Analytics and Data Science to develop customer value models, lifecycle segmentation, predictive insights, and measurement frameworks that inform growth strategies.
  • Lead the enterprise experimentation roadmap, establishing consistent testing and measurement standards, prioritizing high-value tests across customer journeys, channels, personalization, and media activation, and scaling successful outcomes and learnings across the organization.
  • Develop marketing automation and journey orchestration capabilities that improve speed, efficiency, scalability, and customer relevance while maintaining governance standards.
  • Partner across Merchandising, Marketing, Digital, Loyalty, Media, Lowe's Media Network, Product, Technology, Finance, and Stores to align customer strategies with enterprise priorities.
  • Translate long-term customer growth priorities into annual operating plans, capability roadmaps, investment recommendations, and resource requirements.
  • Establish performance goals, executive reporting, and portfolio-level measurement across customer engagement, lifetime value, retention, personalization, experimentation, automation, incrementality, and marketing efficiency.
  • Build and lead a high-performing team by establishing clear priorities, developing talent and critical capabilities, fostering accountability and collaboration, and creating a culture of continuous learning and strong business results.


Minimum Qualifications
  • Bachelor's degree Marketing, Digital, E-Commerce, etc. or equivalent years of experience in lieu of education requirement, if applicable
  • 10+ years of progressive experience in CRM, lifecycle marketing, personalization, customer growth, digital marketing, or a related field.
  • 5+ years leading enterprise customer marketing, CRM, or growth strategies within a complex, matrixed organization.
  • Demonstrated experience developing customer engagement strategies across owned channels and addressable paid media.
  • Experience building customer segmentation, lifecycle, personalization, and journey orchestration strategies.
  • Proven ability to influence senior leaders and cross-functional partners, translate data into business decisions, and drive enterprise-wide change.


Preferred Skills/Education
  • Experience in omnichannel retail, loyalty, retail media, or another customer-centric industry.
  • Experience leading experimentation, optimization, and marketing automation programs at scale.
  • Working knowledge of customer data platforms, decisioning tools, identity resolution, predictive analytics, and AI-enabled personalization.
  • Experience with platforms such as Adobe Experience Platform, Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Adobe Target, or similar technologies.
  • Strong executive presence, strategic thinking, customer orientation, and a demonstrated ability to develop teams and lead through change.

About Lowe’s

Lowe's Careers

Joining Lowe's means becoming part of a team that is committed to fostering an environment of growth, innovation, and leadership. As one of the leading home improvement companies, Lowe's offers unparalleled job opportunities and a culture that values diversity and professional development. Work You'll Do At Lowe's, your work will directly impact our mission to help people love where they live. Whether you're involved in the direct sales process, product development, or customer service, your role will contribute to our industry-leading standards. Transform Your Career Leverage your skills and drive in a position that empowers you to lead projects and initiatives that redefine the retail experience. Lowe's is at the forefront of the industry, combining retail, technology, and customer service to create unique experiences for consumers. Join a team of dedicated professionals who are there to support your career aspirations and help you grow both personally and professionally. With over 300,000 team members, Lowe's is a place where you can cultivate a career filled with innovation and opportunities. Lowe's Professional Growth and Opportunities We are committed to the professional growth of every team member. Lowe's offers a variety of career paths and opportunities for advancement, including leadership roles in numerous departments. Whether you're seeking a part-time position or a full-time career, Lowe's provides the training and resources needed to advance and excel. Internship Programs Start your career with Lowe's through our dynamic internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that impacts our business. Interns at Lowe's gain invaluable skills, work alongside experienced professionals, and are considered for full-time positions upon successful completion of the program. Benefits and Culture Lowe's is dedicated to maintaining a culture that promotes diversity and inclusion. We offer a comprehensive benefits package that supports the health, well-being, and financial security of our employees and their families. Benefits include health insurance, retirement plans, and employee discounts, among others. Networking and Innovation Stay connected and ahead in your career through Lowe's commitment to innovation and networking. Our team members have access to cutting-edge technology and are encouraged to think outside the box to solve challenges. Networking within the company is supported through various groups and initiatives, fostering connections that can lead to career advancement. Join Our Team Explore the job opportunities at Lowe's that match your skills and interests. We are always looking for passionate, curious, and solution-driven team players. Start your journey with Lowe's today and be part of a company that values hard work and dedication. Stay Up to Date Keep informed with the latest in career tips, company news, and industry insights—all from the people who work at Lowe's. Our careers blog provides valuable content that can help you navigate your professional journey. Job Alert Emails Customize your subscription to receive job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Lowe's. SEARCH LOWE'S JOBS At Lowe's, your career is in your hands. Build it with us and be part of a team that is changing the future of retail.
Learn more about Lowe’s
Size
200,000 employees
Market Cap
$120.3 billion
Industry
Real Estate & Construction
Net Income
$5.8 billion
Founded
1946
5 Year Trend
+8.2%
Revenue
$89.5 billion
NASDAQ
LOW
* Ladders Estimates

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