Job Summary
The successful candidate for this role will lead development of the long-term business plan to address the core drivers and target key stakeholders across the diabetes community HCPs, the customer/caregiver, community advocacy groups as well as collaborate with the Market Access team on the payer segment. This role will encompass a focus across the full spectrum of strategic medical device marketing to ensure successful and timely execution of core initiatives. This candidate will also be adept at working in a cross-border, global environment and will seek out new market partnerships to extend portfolio awareness. The successful candidate will ensure global alignment with internal functional partners including, Sales, Inside Sales, Market Access, Regulatory/Quality, R&D, Operations, Finance and Legal.

The ideal candidate for this position will be highly self-motivated, a big thinker, a strong team leader who is focused on the quality and measurable results of his/her work. This individual should have demonstrated experience working as a business leader in a cross-border matrix organization with an ability to drive core strategy while simultaneously meeting provincial needs where necessary to ensure successful regional implementation. Candidates must be confident working in an entrepreneurial and fast-paced organization and be able to balance multiple project priorities to meet the demands of our agile Marketing environment. Candidates should ideally have prior medical device or pharmaceutical Marketing experience and should be confident building and presenting strategies and tactics to senior level external and internal audiences. Exceptional verbal and written communication skills are a must.
Position Overview:

The successful candidate for this role will lead development of the long-term business plan to address the core drivers and target key stakeholders across the diabetes community HCPs, the customer/caregiver, community advocacy groups as well as collaborate with the Market Access team on the payer segment. This role will encompass a focus across the full spectrum of strategic medical device marketing to ensure successful and timely execution of core initiatives. This candidate will also be adept at working in a cross-border, global environment and will seek out new market partnerships to extend portfolio awareness. The successful candidate will ensure global alignment with internal functional partners including, Sales, Inside Sales, Market Access, Regulatory/Quality, R&D, Operations, Finance and Legal.

The ideal candidate for this position will be highly self-motivated, a big thinker, a strong team leader who is focused on the quality and measurable results of his/her work. This individual should have demonstrated experience working as a business leader in a cross-border matrix organization with an ability to drive core strategy while simultaneously meeting provincial needs where necessary to ensure successful regional implementation. Candidates must be confident working in an entrepreneurial and fast-paced organization and be able to balance multiple project priorities to meet the demands of our agile Marketing environment. Candidates should ideally have prior medical device or pharmaceutical Marketing experience and should be confident building and presenting strategies and tactics to senior level external and internal audiences. Exceptional verbal and written communication skills are a must.

Responsibilities:

• Develop and implement a long-and short-term marketing strategy to drive sustained product portfolio growth.
• Collaborate on product development strategies to ensure continued segment growth over a long-term horizon.
• Develop and lead the execution of integrated commercial launch and market development plans in the diabetes technology space including core strategies, tactics, financial objectives, budgets and staffing requirements.
• Curate a portfolio of marketing tools to support the needs of the Sales Team.
• Analyze market performance against KPI benchmarks and the competitive environment and develop appropriate action
• Manage expenses within budget, maximizing effectiveness and efficiency.
• Develop and implement HCP-focused and consumer-focused strategies to ensure the optimal marketing mix and consistent messaging.
• Lead, motivate and develop a team of marketing professionals to support exceptional commercial tactical execution and creativity across a matrix organizational structure.
• Develop key internal stakeholder relationships to ensure smooth, integrated operation of major projects. Internal stakeholder groups include Regulatory/Quality, R&D, Customer Service, Legal, Market Access and Finance.
• Ensure an optimal Sales & Marketing working platform through consistent communication with the sales team and regular field travel.
• Maintain and develop KOL relationships to drive product portfolio awareness.
• Drive and support the customer Marketing plan with business and strategic insight followed-up by commercial execution.
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Education and Experience:

• Bachelor's degree required, preferably in Business or Marketing with 8+ years of related work experience. An MBA or advanced degree preferred.

Preferred Skills and Competencies:

• Medical Device or Pharmaceutical industry marketing experience.
• Experience creating and implementing a consumer-focused strategy.
• Demonstrated experience building, leading, motivating and managing a team and function within a matrix organization to operate effectively across multiple channels.
• Strong experience in healthcare environment.
• Experience developing and commercializing new products/line extensions.
• Diabetes experience or knowledge

This position is eligible for hybrid working arrangements and requires on-site work from an Insulet office.

#LI-Hybrid

Additional Information:
Compensation & Benefits:For U.S.-based positions only, the annual base salary range for this role is $187,100.00 - $280,625.00This position may also be eligible for incentive compensation.We offer a comprehensive benefits package, including:• Medical, dental, and vision insurance• 401(k) with company match• Paid time off (PTO)• And additional employee wellness programsApplication Details:This job posting will remain open until the position is filled.To apply, please visit the Insulet Careers site and submit your application online.Actual pay depends on skills, experience, and education.

We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!