Overall Job Summary

The Director of Creative Services will help bring that brand to life through compelling storytelling, exceptional creative, and inspiring leadership.

This role acts as a creative leader, balancing strategy with execution. The role will work closely with the VP, Creative to assist with translating brand strategy into meaningful campaigns and customer experiences across every touchpoint-from national brand campaigns and seasonal storytelling to retail, digital, CRM, loyalty, and emerging channels.

The Director will write, lead strategic creative initiatives, coach a talented team, solve operational challenges and partner across the business to keep high-impact creative moving. This role will thrive in collaborative environments, and be comfortable writing a headline, developing a campaign concept, presenting to senior leaders, managing complex projects, mentoring talent, or solving challenges as they come.

Essential Duties and Responsibilities (Min 5%)

• Lead strategic creative initiatives by developing breakthrough concepts, writing compelling copy, and guiding integrated campaigns that connect business objectives with authentic customer storytelling.
• Partner with the VP, Creative to translate brand strategy into high-quality creative work across brand campaigns, retail, digital, CRM, loyalty, seasonal marketing, and category storytelling.
• Champion exceptional writing and storytelling, helping to evolve and protect Tractor Supply's distinctive brand voice.
• Lead integrated creative work from concept through production, partnering with cross-functional stakeholders to ensure work is strategically aligned, delivered on time, and executed with excellence.
• Coach and develop writers, designers, producers, and creative partners through thoughtful feedback, mentorship, and creative direction.
• Help lead the creative workflow by partnering on intake, prioritization, resource planning, timelines, and project delivery across a fast-moving portfolio of work.
• Collaborate across merchandising, marketing, media, digital, eCommerce, loyalty, and analytics teams to transform business priorities into impactful creative solutions.
• Partner with agency and freelance teams to extend creative capabilities while maintaining consistency, quality, and brand integrity.
• Use customer insights, business performance, and testing results to strengthen creative effectiveness and inform future work.
• Leverage AI-enabled creative tools to accelerate ideation, improve efficiency, and expand creative exploration while ensuring final work reflects the Tractor Supply brand.
• Partner in managing creative resources, agency relationships, budgets, tools, and processes that enable the team to deliver quality work with speed and efficiency.
• Thrive as a creative generalist by seamlessly balancing writing, creative direction, project leadership, operational problem-solving, executive presentations, and team coaching as business needs evolve.

Required Qualifications

Experience: 10+ years of creative services, advertising, brand marketing, or related experience with a strong foundation in copywriting, storytelling, and creative leadership. Experience leading creative teams while remaining hands-on in the work and managing agency and freelance partners.

Education: Bachelor's degree in Marketing, Public Relations, Communications, Journalism or a related field from an accredited college or university. Any suitable combination of education and experience will be considered.

Professional Certifications: None

Preferred knowledge, skills or abilities

• An exceptional portfolio demonstrates strategic thinking, outstanding writing, integrated campaign development, and measurable business impact.
• Strong project leadership skills with the ability to manage multiple priorities in a fast-paced, high-volume environment.
• Highly organized, agile, self-starter with excellent verbal communication skills
• Collaborative, creative and adaptive work style
• A collaborative leadership style and the ability to build trusted partnerships across functions and with senior leaders.
• Comfort using customer insights and performance data to strengthen creative decisions.
• Curiosity for AI-enabled creative workflows and emerging technologies.
• A versatile, roll-up-your-sleeves mindset-you can confidently shift between leading and executing as needed.
• Retail, consumer, lifestyle, or omnichannel marketing experience preferred.
• Strong storyteller, writer, and editor with the ability to create and repackage content and manage freelancers and agency partners.

Working Conditions

• Normal office working conditions

Physical Requirements

• Sitting
• Standing (not walking)
• Walking
• Lifting up to 10 pounds

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.