Quad

Director CPG Instore Media Sales

Quad$120K — $150K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, marketing or a related field
  • 10 years of experience in Digital Media or CPG sales
  • Proven track record of driving sales growth
  • Strong understanding of the CPG industry and in-store advertising
  • Excellent communication and presentation skills
  • Ability to build and maintain client relationships
  • Proficiency in CRM tools, such as Salesforce

Responsibilities

  • Lead sales strategy for the In-Store Connect media network targeting CPG brands
  • Identify and pursue new business opportunities with key decision makers
  • Develop and maintain strategic partnerships with CPG brands
  • Present and sell integrated in-store media solutions to leverage promotional ecosystems
  • Study market dynamics to identify trends and emerging opportunities
  • Collaborate with business development, marketing, and operations teams
  • Maintain accurate revenue forecasts and manage sales activities
  • Ensure exceptional customer service and tailored advertising solutions

Benefits

  • Medical, prescription, dental and vision insurance
  • 401(k) retirement savings
  • Paid time off
  • Holidays
  • Additional benefits
Full Job Description
Job Description

General Purpose of Job:

The Director CPG Sales is responsible for driving revenue growth for Quad's In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands. The individual will work closely with client's merchandising and digital teams to create and execute in store digital media programming.

Key Responsibilities:
  • Lead the sales strategy for the In Store Connect media network, working with designated grocery client, targeting CPG brands to maximize advertising revenue.
  • Identify and pursue new business opportunities with CPG brands, establishing strong relationships with key decision-makers.
  • Develop and maintain strategic partnerships with CPG brands, ensuring alignment with their marketing objectives and goals with client.
  • Present and sell integrated in-store media solutions that leverage the capabilities of the In-Store Connect network and client's promotional ecosystem.
  • Study market dynamics to identify trends, competitive landscape, and emerging opportunities within the CPG sector.
  • Work closely with Quad's business development, marketing, and operations teams to deliver comprehensive advertising solutions.
  • Maintain accurate revenue forecasts and pipeline reports, utilizing client's CRM tools to track and manage sales activities.
  • Ensure exceptional customer service and support for client, addressing their needs and providing tailored advertising solutions.
  • Monitor and analyze sales performance metrics, providing regular updates to senior leadership.


Job Requirements:

Education: Bachelor's degree in business, Marketing, or a related field.

Experience: 10 years of experience in Digital Media or CPG sales.

Knowledge, Skills & Abilities:
  • Proven track record of driving sales growth and achieving revenue targets.
  • Strong understanding of the CPG industry and in-store advertising.
  • Excellent communication and presentation skills.
  • Ability to build and maintain strong client relationships.
  • Strategic thinker with the ability to develop and execute effective sales strategies.
  • Proficiency in CRM tools, such as Salesforce.
  • Highly organized and detail oriented.
  • Ability to travel as required.


Employees can be expected to be paid an annualized salary of $120k-$150k + bonus, based on variations in knowledge, skills, experience and market conditions.

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About the Team

We offer comprehensive benefits for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits.

About Quad

Quad is an American commercial printing company which offers marketing strategy and management services, based in Sussex, Wisconsin. It was founded as a printing company on July 13, 1971, by Harry V. Quadracci. Since 2014, the company has expanded its marketing services. The company has 50 printing facilities in 14 countries, including in Europe, Canada, India, and Latin America, with the majority in the United States. It prints numerous magazines, including Businessweek, Time, Sports Illustrated, People, and Milwaukee Magazine.
Learn more about Quad

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