Overview

We are seeking a Director of Channel Marketing atAprilAire who will lead and oversee the strategic development, execution, and management of all channel marketing initiatives and programs. This position will focus on driving growth and enhancing market share through effective channel strategies, partner relationships,pricemanagementandmarketing campaigns.

Responsibilities

Strategic Planning:

• Develop and execute comprehensive channel marketing strategies aligned with the company's overall businessobjectivesand growth targets.
• Analyze market trends, competitive landscape, and customer insights toidentifyopportunities and threats within the channel.

Channel Program Management:

• Lead the development, implementation, and management of channel marketinggotomarket plans and strategies to improveAprilAirescompetitive advantage including strategic pricing plans, incentives, Healthy Air Partner programs, sell-through strategies, commercial programs, collateral development, new productlaunchesand channel loyalty initiatives.
• Collaborateandleadcross-functional teams to ensure seamless integration of channel marketing initiatives across all touchpointsincluding sales, product management,andmarketing communications.

Channel Partner Collaboration:

• Build and nurture strong relationships with channel partners, distributors,industryinfluencersand dealers to maximize brand presence and drive sales through effective marketing collaboration.
• Provide guidance and support to partners, enabling them to effectively market and sellAprilAireproducts.
• Develop high ROI customer programming to promote AprilAire

Market Research and Analysis:

• Conduct market research, competitive analysis, and consumer insights toidentifytrends and opportunities for product positioning and marketing strategies.
• Use data and analytics to measure the performance of marketing initiatives and make data-driven decisions tooptimizemarketing efforts.

Budget Management:

• Develop and manage the channel marketing budget, ensuring effective allocation of resources to achieve businessobjectiveswithin budgetary constraints.
• Track and report on budgetutilizationand marketing ROI.

Team Leadership and Development:

• Recruit, mentor, and lead a high-performing channel marketing team, providing guidance and coaching to ensure professional growth and team success.
• Foster a culture of collaboration, innovation, and accountability within the channel marketing team.

Brand and Product Positioning:

• Work closely with the brand and product marketing teams to ensure consistent brand messaging and product positioning across all channel marketing efforts.
• Align marketing strategies with product launches and brand initiatives to drive successful product adoption and market penetration.

Qualifications

• Bachelors degreein Marketing, Business Administration ora relatedfield.Mastersdegree is a plus.
• Proventrack recordofdeveloping and executingsuccessfulchannel marketing strategies to drive growth, profitability,and market share gainsacrossmultiple B2Bsales channelssuccessfully managing conflict while creating value for competing customers.
• 10years' experiencein marketing, with a focus onchannel marketingandstrategicpartnership managementinconsumer, commercial or industrialindustry selling through2-step wholesale distribution.Additionalretail and D2C is a plus.
• Strongunderstanding of marketing principles, market dynamics, managing channelconflictand distribution strategies.
• Experienceleadingand developinga team,acting as a player/coach,and creating a one teammentality both within the team and outside the channel marketing team.
• Demonstratedexperience managing budgets and resources effectively.
• Ability to analyzedata,use insights, and conduct ROI analysistooptimizemarketing strategies and campaigns.
• Strong communicationsacumen, highly proficient in PowerPointand proven examplesdevelopingcustomer presentationsand strategicchannel marketingplans.
• Track recordof developing relationships and working in a cross functional environment.
• Ability to travel up to 40% of the time in the field and to Madison, WI(if not local to Madison, WI)

LinkedIn TagClaudine Baccheschi #LI-CB1