Darigold is seeking an experienced and motivated Director, Category Management & Insights to join our Marketing team! The Director, Category Management & Insights leads the strategic planning, execution and performance optimization of product categories across multiple channels. This leadership role has one direct report and is responsible for driving category growth, profitability and customer satisfaction through data-driven decision-making, supplier partnerships and cross-functional collaboration.
What You Will Do:Category Strategy & Leadership -
- Define and execute multi-year growth strategies for assigned product categories.
- Develop good-better-best assortment strategies tailored to customer segments and channels.
- Lead category-level goals related to revenue, margin, velocity and market share.
Market & Consumer Insights -
- Analyze market trends, consumer behavior and competitive benchmarks.
- Guide SKU rationalization and portfolio optimization to balance profitability and shelf impact.
- Integrate consumer research and sales data into category planning.
Category Management Vendor & Supplier Management -
- Build and maintain strategic vendor relationships.
- Lead negotiations to drive cost efficiency, innovation and supply reliability.
- Manage contracts and pricing strategies to optimize product selection.
Cross-Functional Collaboration -
- Partner with Product Development, Sourcing, Planning and Inventory teams.
- Align category strategies with supply chain capabilities and seasonal rhythms.
- Collaborate with Sales and Marketing to ensure effective in-store execution and promotional planning.
Performance Monitoring -
- Implement KPIs and metrics to monitor category performance.
- Report on sales trends, profitability, inventory health and promotional ROI.
- Make data-driven decisions to improve results and meet business objectives.
What You Will Bring:- Bachelor's degree in Business, Marketing or related field (MBA preferred).
- 7-14+ years of experience in category management, merchandising or buying.
- Proven track record of driving category growth and profitability.
- Strong analytical and financial acumen.
- Excellent communication, negotiation and leadership skills.
- Proficiency in Excel, PowerPoint and merchandising analytics tools.
- Experience in consumer-packaged goods (CPG), retail or eCommerce environments preferred.
- Strategic thinker with a customer-first mindset.
- Collaborative leader who fosters high-performing teams.
- Comfortable presenting to senior leadership and external stakeholders.
- Deep understanding of retail operations, shopper behavior and vendor dynamics.
Benefits of Working at Darigold:We understand that as an employee, benefits that support you and your family in and out of work are important. We're proud to offer eligible positions a competitive total rewards package that includes:
- 401k competitive employer matching
- Comprehensive medical, dental & vision benefits
- Employer paid life & disability coverage
- Paid time off and paid holidays
- 8 weeks paid parental leave
- Education assistance
- Employee assistance program
- Flexible hybrid working arrangement where it applies (up to 1 day/week after initial 90 days and approval by hiring manager and HR)
Our Commitment to Diversity:Achieving our vision to Lead Dairy Forward requires cultivating and supporting a team with varying backgrounds, experiences, and perspectives. We are committed to providing a workplace based on mutual respect where all employees feel included and can bring their best and authentic selves to work every day.
