Director, Business Transformation Function: Business Transformation Office (BTO)
Reports To: Chief Business Transformation Officer (CBTO)
Location: Based in Boca Raton, FL with remote flexibility per team needs
Travel Requirements: This position requires up to 25% domestic travel.
People Management Responsibilities: No
Role Type: Full-Time, exempt
Position Overview
As the
Director, Business Transformation, you'll be at the forefront of innovation and growth across the CELSIUS®, Alani Nu®, and Rockstar® portfolio. Reporting to the Chief Business Transformation Officer, this hands-on leader will turn strategy into shipped, adopted, ROI-positive AI and advanced-analytics capabilities that improve how the company makes decisions.
You'll bring deep implementation experience, strong cross-functional instincts, and the ability to translate business problems into trusted data products, analytics, machine-learning solutions, and AI agents that teams actually use.
Requirements- Experience: 5+ years in business transformation, analytics, data, or technology roles, including hands-on delivery of AI, machine-learning, or advanced-analytics solutions that produced measurable business results.
- Education: Bachelor's degree required; an MBA or a degree in a technical or quantitative field is a plus.
- Demonstrated sustained performance over time in a senior- or director-level role within a complex enterprise environment.
- Proven cross-functional partnership across sales, commercial, marketing, operations, finance, category & insights, HR, and investor/public relations.
- Fluency with modern data and AI stacks, including cloud data platforms such as Snowflake or equivalent, BI/visualization tools, and applied AI/ML or enterprise AI platforms.
Responsibilities- Lead end-to-end AI implementation across functions, from use-case identification and scoping to build, deployment, and adoption.
- Partner with embedded Transformation Leads in Sales, Commercial, Marketing, Operations, Finance, Category & Insights, HR, and Investor & Public Relations to identify high-value opportunities and translate business problems into AI, machine-learning, and agent-based solutions.
- Sequence for cost discipline. Drive a crawl-walk-run roadmap that banks cheap; high-impact wins first and reserves expensive computing for use cases with clear payback. Establish ROI gates and manage cost-per-insight as a tracked metric.
- Keep decisions aligned. Run the cross-functional operating cadence, shared dashboards, a common metric library, and a decision log, so commercial calls are made in days, not weeks, and functions work from one version of the truth.
- Build on the Snowflake data foundation to move each department from descriptive dashboards to predictive models and prescriptive or generative capabilities that recommend the next best action.
- Deploy and orchestrate AI agents on enterprise platforms such as Salesforce Agentforce/Einstein, ServiceNow, SAP Joule, or Microsoft Copilot where appropriate; sequence for cost discipline with ROI gates and a crawl-walk-run roadmap; and keep decisions aligned through shared dashboards, a common metric library, and a decision log.
Benefits- Comprehensive Medical, Dental & Vision benefits
- Long- and short-term disability
- Life insurance
- Paid Time Off
- Company-paid holidays
- 401(k) with Company match
- Identity theft and legal services
The base pay range for this position is for a successful candidate within the state listed. The successful candidate's actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).
The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
