OverviewWe are hiring a full-time Director of Business Development for our new Orlando Behavioral Health Hospital!
The Director of Business Development is responsible for growing lines of service as defined by management by developing/retaining referrals from physicians and other key non-physician referral sources.
Acadia Healthcare and Orlando Health have formed a joint venture to develop, construct, and operate a state-of-the-art, two-story, 144-bed behavioral health hospital. This new facility will address the critical need for accessible, high-quality psychiatric care in the Orlando area, expanding the region’s capacity to serve patients across Central Florida. Located in Apopka, Florida, the newly built hospital will provide a comprehensive suite of behavioral health services to meet growing demands.
Opened in June 2026, this hospital consolidates Orlando Health’s behavioral health services, streamlining and enhancing psychiatric care for the community.
Responsibilities
ESSENTIAL FUNCTIONS:
- Collaborate closely with hospital discharge planners, social workers, case managers, physicians and management, as well as provide education staff to generate referral sources.
- Work collaboratively with all levels of facility and division sales leadership to support the organizations mission and revenue goals by selling of service line attributes, processes and outcomes to consumer, physician and market facility groups/individuals.
- Work closely with hospital discharge planners, social workers, case managers, physicians, management, inpatient unit and education staff to generate referral sources.
- Collaborate with facility and division leaders, to evaluate, analyze and interpret market utilization data for facility service lines.
- Build strong collaborative relationship with admissions/intake.
- Develop and implement a comprehensive internal and external marketing plan that would increase revenues and profits for facility.
- Ensure that referral priorities are identified and in line with the vision and strategic goals of the organization.
- Expeditiously document all activity in company Customer Relationship Manager (Salesforce).
- Evaluate, analyze and interpret market demographics, including population, age, gender, race and projected trends for patient populations.
- Collaborate with division and/or market physician services, facility leaders and medical staff leadership to develop sales and retention strategies for facility services.
- Execute referrals and retention strategies/plans effectively, continuously modifying strategies and plans to ensure quality outcomes and results for referral sources and facility.
- Successfully close new referral sources and complete face-to-face meetings with referral sources ensuring a thorough understanding of services available. Complete follow-up meetings with referral sources as needed.
- Prepare and present regular reports, identifying trends, additional referral opportunities and obstacles to retention and growth.
- Provide staff management to include hiring, development, training, performance management and communication to ensure effective and efficient department operation.
OTHER FUNCTIONS:
- Perform other functions and tasks as assigned.
Qualifications
EDUCATION/EXPERIENCE/SKILL REQUIREMENTS:
- Bachelor’s degree required. Master's degree preferred.
- Experience (as outlined below) may be accepted in lieu of degree as approved by VP Business Development
- Five or more years’ related experience in healthcare business development role required.
- One or more years’ supervisor experience required.
LICENSES/DESIGNATIONS/CERTIFICATIONS:
- Must have and maintain a valid driver's license, maintain automobile insurance coverage and have access to an automobile, where facility requires.
ADDITIONAL REGULATORY REQUIREMENTS:
While this job description is intended to be an accurate reflection of the requirements of the job, management reserves the right to add or remove duties from particular jobs when circumstances (e.g. emergencies, changes in workload, rush jobs or technological developments) dictate.
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