Purpose of the roleThe Director of Business Development is responsible for building and leading the sales and marketing engine that drives new business, strengthens pipeline performance, and accelerates agency growth. This role brings together commercial strategy, demand generation, sales enablement, and team leadership to create a cohesive growth function that turns market opportunity into revenue.
Reporting into senior agency leadership, the Director of Business Development will oversee a team that drives new commercial possibilities for the agency. They will align sales and marketing around shared goals, build repeatable processes, sharpen the agency's go-to-market approach, and ensure the team is equipped to generate qualified opportunities and convert them into long-term client relationships.
Key responsibilities and tasks- Own the agency's growth strategy across sales and marketing, with accountability for pipeline creation, lead quality, conversion performance, and revenue contribution.
- Lead and develop the growth team, including the Sales Manager, Sales Enablement Manager, and Marketing Manager, creating clear priorities, strong collaboration, and a high-performance culture.
- Partner with senior leadership to define target markets, priority sectors, ideal client profiles, and the agency's commercial approach to winning new business.
- Build integrated growth plans that connect brand visibility, outbound activity, inbound marketing, thought leadership, events, partnerships, and sales activation.
- Oversee demand generation programs that increase awareness, generate qualified leads, and improve marketing's contribution to pipeline.
- Guide the sales function to improve prospecting effectiveness, account penetration, follow-up discipline, and opportunity progression.
- Ensure the sales enablement function is equipping the commercial team with the right messaging, materials, training, tools, and processes to sell effectively and consistently.
- Work closely with marketing to strengthen positioning, campaign strategy, content development, and channel activation in support of growth objectives.
- Create tight alignment between sales and marketing metrics, reporting, handoffs, and ways of working so the full funnel performs more efficiently.
- Use data and insight to assess channel performance, optimize investment, and refine strategy across the buyer journey.
- Support the agency's new business efforts, including outreach strategy, credentials, pitch development, proposal quality, and conversion planning.
- Identify and implement scalable processes, systems, and dashboards that improve forecasting, visibility, and operational rigor across the growth function.
- Provide regular reporting and insight to senior stakeholders, helping teams understand what is working, where there are gaps, and where activity should be optimized.
- Serve as an ambassador for TEAM LEWIS in how the agency is represented to prospective clients, helping ensure outreach is polished, credible, and aligned to the brand.
About youYou are a strategic and commercially driven leader with a strong understanding of how sales and marketing work together to fuel agency growth. You know how to build pipeline, improve conversion, develop teams, and create a growth function that is both data-informed and action-oriented.
You are comfortable operating at both strategic and hands-on levels: setting direction, reviewing performance, coaching leaders, refining messaging, and stepping into key opportunities when needed. You bring structure without bureaucracy, pace without chaos, and a strong instinct for where the agency can win.
You will have- Significant experience in a sales, marketing, business development, or growth leadership role, ideally within an agency, professional services, or B2B environment.
- Proven success leading commercial teams and building integrated sales and marketing programs that drive measurable pipeline and revenue outcomes.
- Experience managing multiple functions or disciplines within a growth organization, including sales and marketing leadership.
- Strong understanding of demand generation, outbound sales, sales enablement, lead management, and funnel optimization.
- Ability to translate market opportunity into focused go-to-market strategies, campaigns, and commercial action plans.
- Experience developing and coaching high-performing teams, with a leadership style that is clear, motivating, and accountable.
- Strong analytical and operational skills, including comfort with reporting, forecasting, pipeline analysis, and performance dashboards.
- Excellent communication and stakeholder management skills, including confidence working with senior leaders and cross-functional teams.
- A proactive, entrepreneurial mindset with the ability to push initiatives forward in a fast-moving, evolving environment.
- Experience in an integrated marketing or agency environment is strongly preferred.
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
The expected compensation for the Director, Business Development position is up to $170K inclusive of base and commission. Total compensation is determined by factors such as location, experience, and expertise.Department Sales and Marketing Role New Business Locations Boston MA Remote status Hybrid Employment type Full-time
