Encompass Health

Director, Brand Marketing

Encompass Health • $100K — $130K *
Birmingham, AL 35242In-Person
Healthcare
8 - 10 years of experience
5 days ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in communications, marketing, or a related field required; a Master's or MBA preferred.
  • 10+ years of experience in marketing/communications with leadership in integrated teams.
  • Strong written and verbal communication skills.
  • Hands-on experience with diverse marketing tools and campaigns.
  • Proven ability to analyze and measure marketing effectiveness.

Responsibilities

  • Collaborate with the VP of Marketing to shape and execute brand strategy.
  • Manage brand reputation and elevate awareness among key stakeholders.
  • Analyze brand strategy using customer intelligence data.
  • Oversee national and local strategies for growth across segments.
  • Report regularly to regional leadership on marketing effectiveness.
  • Lead teams in advertising, creative projects, and event management.
  • Stay updated on marketing best practices and innovative strategies.

Benefits

  • Affordable medical, dental, and vision plans starting from day one.
  • Accrued paid time off over time.
  • Tuition reimbursement and opportunities for continuing education.
  • Company-matching 401(k) and employee stock purchase plans available.
  • Flexible spending and health savings accounts offered.
  • Supportive community of passionate colleagues.
Full Job Description
Job Description

The Director of Brand Marketing works with the Vice President of Marketing and Communications to set and implement the Company's marketing and brand strategy and ensures consistent delivery through brand governance, oversees the appropriate stewardship of the brand, manages the Company's reputation and drives brand awareness with key stakeholders and audiences. The position also leads the project management, creative and event teams to ensure alignment and coordination between the Marketing Services Department and the Company's regions and hospitals. The position works closely with business development and strategy, the national operations team, and regional vice presidents of business development to prioritize and develop appropriate strategies that support business growth. The position oversees all external marketing.
  • Partners with the VP, Marketing and Communications to define the brand strategy, and lead in execution of branding initiatives and KPI measurement across all customer segments and hospital regions.
  • Manages the brand reputation and drives brand awareness with key stakeholders and audiences.
  • Analyzes and evaluates the brand strategy based on data inputs from customer intelligence.
  • Oversees the national and local go-to-market strategies to drive business segment and regional growth.
  • Regularly reports to regional leadership team on brand and marketing strategies, annual planning, and goal measurement.
  • Oversees the teams responsible for local and national advertising, creative, events and project management.
  • Stays abreast with industry best practices and emerging marketing strategies.
  • Recognizes and responds to the need for consistent and proactive communications around actions and outcomes with Marketing Services leadership.
  • Supports the Guiding Principles of the Marketing and Communications function in attitude and behavior.
  • Manage and cultivate external partner relationships.
  • Works with Marketing Services leadership to brainstorm new and innovative marketing approaches.
  • Collaborates with other Marketing and Communications Department functions - content/communications, digital marketing, customer intelligence, print services.
  • Prepares, implements and analyzes budget for the brand marketing team.
  • This position must sit in Birmingham, AL


Minimum Qualifications:
  • Bachelor's in communications, marketing, or related field required. Master's of Communications, MBA, or equivalent preferred.
  • Minimum of 10 years experience in a marketing/communications role with responsibility for leading large, integrated marketing and creative teams.
  • Demonstrated written and oral communications proficiency.
  • Practical experience developing a wide range of marketing and communication tools (marketing campaigns, consumer marketing, direct response marketing, digital marketing, etc).


Our benefits start day one
  • Affordable medical, dental and vision plans for full-time and part-time employees and their families.
  • Generous paid time off that accrues over time.
  • Tuition reimbursement and continuing education opportunities.
  • Company-matching 401(k) and employee stock purchase plans.
  • Flexible spending and health savings accounts.
  • A community of people who love what they do. Yes, we see that as a benefit.


About Encompass Health

Encompass Health Corporation, based in Birmingham, Alabama, is one of the United States' largest providers of post-acute healthcare services, offering both facility-based and home-based post-acute services in 36 states and Puerto Rico through its network of inpatient rehabilitation hospitals, home health agencies, and hospice agencies. Effective January 2, 2018, the organization changed its name to Encompass Health Corporation and its New York Stock Exchange ticker symbol from HLS to EHC. In 2003, the U.S. Securities and Exchange Commission took action against the company's CEO, Richard M. Scrushy, who was accused of directing company employees to falsely report company earnings to meet stockholder expectations. The company currently operates three divisions: inpatient rehabilitation, home health, and hospice. The company formerly operated an outpatient rehabilitation, surgery center and diagnostics division. The company also previously owned and operated several acute care hospitals that specialized in orthopedics, but sold all of those hospitals by 2006. The former outpatient division also operated an occupational medicine division until 2001, when it was sold. HealthSouth also sold its Long-term acute care facilities in May 2011. The long-term hospitals contributed around $200 million in revenue.
Learn more about Encompass Health
Size
28,000 employees
Market Cap
$5.8 billion
Industry
Healthcare
Net Income
$284.2 million
Founded
1983
5 Year Trend
+7%
Revenue
$4.6 billion
NASDAQ
EHC
* Ladders Estimates

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