About The TeamLife360 is building the family ads platform, and the Ads Operating Group is where that business gets built. We are a combined org spanning Ads Sales & Marketing and Ads R&D, with a mandate to grow a high-value, privacy-safe ads business at the intersection of location intelligence and family life. The team moves fast, operates with a builder's mindset, and is creating infrastructure, partnerships, and revenue that didn't exist before. This role sits at the center of that build, connecting what we make to how we win in market.
About the JobThis is the connective tissue between Life360's Ads Product and the market. You will define how new ad products reach buyers, build the solutions that give sellers something worth selling, and bring the voice of the advertiser back into the room where the roadmap gets shaped. The ads business is early and the opportunity is wide open. This role is for someone who wants to build from the front. Success in year one means turning early advertiser interest into a repeatable set of sellable, outcomes-based solutions that are driving measurably bigger deals and budgets from brand-direct advertisers.
The US-based salary range for this position is $156,000 to $231,000. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.
What You'll Do- Own End-to-End Product GTM Strategy and Execution. Define and drive the full go-to-market motion for Life360 Ads products, from pre-launch readiness through field activation and adoption. That means building the GTM plan, setting the launch calendar, coordinating cross-functional go/no-go readiness across Product, Marketing, Sales, and Legal, and making sure every new product or solution hits the market with a crisp narrative, trained sellers, and the tools they need to win from day one.
- Influence the Ads Product Roadmap. Partner with Product and Sales leadership to represent the voice of the advertiser and seller in roadmap discussions, bringing competitive analysis, vertical market trends, and closed-loop feedback that shapes prioritization and direction.
- Build Verticalized, Outcomes-Oriented Solutions. Translate product capabilities into solutions designed around specific verticals (retail, QSR, auto, CPG, etc.) and tied to real advertiser outcomes like store visits, purchase lift, and household reach. Make the pitch obvious and the value undeniable.
- Drive Sales Enablement. Define what sellers need to win and build the infrastructure to get it to them: training, narratives, vertical solution packaging, and collateral that actually gets used in the field. Set the standard and measure what works.
What We're Looking For- 12+ years in digital advertising, with significant leadership experience in product marketing, solutions, GTM, or ad product strategy at a scaled ads platform.
- Proven track record operating as a senior cross-functional leader across Product, Marketing, Sales, and Legal. You align stakeholders with different incentives and different languages, at the director level.
- Experience building verticalized ad solutions or outcomes-based products (store visits, foot traffic, purchase lift, household audiences) from the ground up, not inheriting a playbook.
- Strong product sensibility paired with commercial acumen. You understand how products get built and how they get sold, and you move fluently between both conversations.
- A history of influencing roadmap direction, not just executing against it.
- Track record of building GTM strategy and sales solutions from scratch.
- People leadership experience. You've built and developed teams and you know what good looks like.
- Strong communicator who turns complexity into clarity for both technical and commercial audiences.
- Comfortable moving fast with incomplete information. You drive toward resolution, you don't wait for perfect.
- Experience developing joint business plans or strategic partnership frameworks with major advertisers or agencies.
- Bachelor's degree required; MBA or equivalent a plus.
Our Benefits- Competitive pay and benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for employees)
- 401(k) plan with company matching program
- Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
- Flexible PTO, 13 company-wide days off throughout the year
- Winter and Summer Weeklong Synchronized Company Shutdowns
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
