Direct Response Copywriter for Truvani Remote (U.S.-based required) | Full-Time | Reports to: Senior Creative Strategist, Performance Advertising Compensation: $75,000-$105,000 base, based on experience | Immediate hire THE OPPORTUNITY Truvani is hiring a Direct Response Copywriter to write the ad copy, hooks, scripts, and campaigns that turn strangers into customers - across Meta, YouTube, email, and social. You'll work hand-in-hand with our Senior Creative Strategist and the in-house creative team, taking a brief from concept to a finished, publish-ready script or ad in your own voice. You are curious about why people buy-not just what looks good. You understand how consumer psychology, persuasive messaging, brand trust, creative craft, and media performance work together. You can write in a range of tones without losing Truvani's voice. WHAT YOU'LL DO • Write what converts. Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels, seeing each concept through from idea to finished asset. • Own the concept. Take ad concepts from idea to execution - writing the copy, briefing designers and video editors, and working with creators to bring scripts to life on camera. • Write beyond the ad. Write email campaigns, social captions, product copy, and other brand content, ensuring Truvani's voice stays consistent everywhere it shows up. • Protect the voice. Serve as a steward of Truvani's brand voice across every piece of copy you touch, no matter the channel or format. • Collaborate cross-functionally. Partner closely with the Senior Creative Strategist, designers, video editors, and product and marketing teams to bring campaigns to life on deadline. • Test and iterate. Use performance data (CTR, hook rate, CPA) and customer feedback to refine messaging, kill what isn't working, and double down on what is. • Stay sharp. Track direct-response classics, competitor advertising, and category trends to keep your copy sharp and your angles fresh. WHAT YOU BRING • 3+ years of copywriting experience, with a proven track record of driving traffic, engagement, or conversions through Meta, Instagram, or other paid ad channels. • Deep, applied knowledge of direct-response and consumer-psychology principles (think Schwartz, Ogilvy, Halbert, Breakthrough Advertising) - you can explain why a piece of copy works, not just that it does. • Demonstrated ability to translate long-standing direct-response principles into short-form, scroll-stopping content for today's feeds. • Excellent writing, storytelling, and editing skills, with the range to write in different tones without losing the brand's voice. • A portfolio of 2-3 pieces of copy you've written, ideally with the performance results you can speak to. • Comfort working across multiple campaigns and projects at once without dropping a thread. • Experience in health, wellness, supplements, or CPG is a strong plus, but a genuine interest in the category is required. • Based in the United States and able to work core U.S. business hours; this is a remote role, but it is not open to candidates located outside the U.S. WHAT SUCCESS LOOKS LIKE During your first six months, you will: • Develop a strong command of Truvani's brand voice across ads, email, and social • Ship a steady weekly cadence of new ad concepts, hooks, and scripts • Build a working library of high-performing copy and hooks the team can draw from • Sharpen messaging based on test results and customer feedback • Strengthen collaboration with the Senior Creative Strategist, designers, and video editors • Contribute copy beyond paid ads - email, social, and product content as needed • Earn a reputation across the team as a fast, reliable, on-brand writer SALARY AND BENEFITS • Base salary of $75,000-$105,000, based on relevant experience • Health benefits available after 60 days • 401(k) benefits with employer matching available after 60 days • Paid time off and paid holidays • Paid family leave • Remote work stipend • Education and professional-development stipend • Monthly Truvani store credit • Fully remote work within the United States HOW TO APPLY Please submit: • Your résumé and link to LinkedIn profile • A portfolio or links to 2-3 pieces of copy that showcase your skill • A brief explanation of your contribution to each example • Relevant performance context, if available