Digital PR Manager - USAs Digital PR Manager, you'll lead creative, campaign-driven initiatives that build authority, high-quality links, and brand visibility for FairPlay Sports Media properties-primarily Oddschecker-in the US market. You'll use our unique access to betting data, product insights, and industry relationships to create stories that earn top-tier coverage and drive measurable SEO and brand impact across the regulated US sports betting landscape.
This is a strategic, hands-on role: you'll design and run standout campaigns-data studies, research projects, partnerships, and interviews with sports personalities-rather than focusing on day-to-day press release churn. You'll work closely with SEO, Editorial, Commercial, and Product teams to ensure campaigns support business goals and strengthen our visibility in search results and AI/LLM discovery surfaces.
Qualified candidates may only reside in the following states: FL, MD, MN, NJ, NY, PA or TN Key responsibilities- Plan and deliver campaigns that secure high-quality backlinks and citations from US and global publishers, broadcasters, and digital outlets.
- Turn proprietary betting data (odds, offers, Bet Builder insights, user trends) into stories journalists want to reference and link to.
- Build full-funnel campaigns, including data-led research projects, long-form studies, partnerships, and interviews with sports personalities and commentators.
- Use Oddschecker's and FairPlay's datasets to originate newsworthy, US-relevant angles across NFL, NBA, MLB, college sports, and other key codes.
- Proactively pitch US and international journalists, bloggers, and on-air talent with timely insights and press materials.
- Maintain and grow relationships with newsroom editors, sports desks, betting and business reporters, and industry media across key US states and national outlets.
- Write and distribute high-quality press releases, media notes, and supporting assets that meet editorial standards and compliance requirements.
- Produce companion content on owned properties to act as link targets, traffic drivers, and long-term SEO assets for campaigns.
What you'll be accountable for- Hitting link acquisition targets (quality, relevance, authority) and branded mentions across priority markets, with a strong focus on US coverage.
- Driving measurable improvements in organic visibility and inclusion within AI/LLM surfaces through robust citations and well-structured campaign assets.
- Own weekly/monthly reporting on links earned, domain quality, coverage themes, traffic uplift, assisted conversions, and subscription impact.
- Maintain US/UK workbooks and dashboards and benchmark performance against campaign KPIs and broader OKRs.
- Show how campaigns move core metrics: traffic, offer clicks, Bet Builder engagement, subscriptions, and other relevant business KPIs.
- Translate campaign insights into clear next-step recommendations for PR and SEO roadmaps.
- Keep a strong pipeline of PR concepts, newsjacking opportunities, and evergreen data stories tailored to US sports and cultural moments.
- Maintain an up-to-date global contacts database (journalists, publishers, broadcasters, website owners), with robust coverage of US outlets.
How you'll support other teams- Partner with SEO to identify target pages, anchor themes, and internal linking opportunities that support commercial goals.
- Align PR campaigns with priority keywords, products, and components (odds, offers, Bet Builder, tools) across US and global markets.
- Collaborate with Editorial on calendars and tent-pole moments (e.g., NFL season, March Madness, NBA playoffs, major soccer weeks) to maximise timing and impact.
- Co-create content for owned properties that reinforces PR narratives and provides strong destinations for links and user engagement.
- Coordinate with CRM and Social to amplify campaign reach, recycle assets, and build off-site communities-then commercialise them in partnership with Commercial.
Your skillset- 4+ years in Digital PR/Communications for sport, entertainment, or data-driven consumer brands (agency or in-house), ideally with US market exposure.
- Genuine passion for sport and betting, with a strong instinct for trends, timely angles, and US-specific story hooks.
- Proven success earning high-authority links and coverage through data stories, research, and strong media relationships.
- Exceptional written English for press releases, pitches, by-lines, and data-led narratives, with the ability to adapt tone for US publications.
- Established media contacts and the ability to quickly build new relationships across US, UK, and global sports and betting outlets.
- Comfortable working with datasets (e.g., Oddschecker, WhoScored) to create accurate, compelling PR assets and explain methodology clearly.
- Proficient with PR/SEO tools (media databases, monitoring and outreach platforms, link auditing, analytics)
- Strong reporting skills: can connect PR outputs to business metrics and communicate impact to stakeholders.
- People-management experience (direct line management or mentorship) with a coaching-focused approach.
What You'll Get Back From Us:Alongside of being challenged daily and a real interest in your development, you will also receive:
- Attractive Compensation Package: Competitive salary and performance-based bonuses. The salary range for this position is $75k - $88k
- Ample Time Off: Unlimited PTO plan and paid holidays to ensure a healthy work-life balance
- Comprehensive Health Coverage: Fully covered employee medical, dental, vision and life insurance plans
- Robust Retirement Savings: 401(k) plan with a substantial employer match to secure your future
- Continuous Growth Support: Reimbursement for professional development opportunities
