Position PurposeThis position is responsible for all digital marketing activities providing an effective integrated strategic marketing program to grow awareness and demand for the JCB Brand. The position is specifically responsible for developing and overseeing North American digital marketing activities and experience across all sales channels and industries. This position will involve extensive interaction with cross-functional team members in line with North American business objectives.
Position TypeFull Time, Exempt
Location2000 Bamford Blvd, Pooler, GA 31322
Benefits and Other CompensationJCB offers a comprehensive benefits package, including medical, dental, and vision insurance; 401 (k) retirement plan; paid time off and paid holidays.
Application ProcessApplications will be accepted through Careers | JCB Careers | JCB Jobs | JCB or via LinkedIn. The anticipated application window will close on June 29th, 2026.
Major Tasks, Responsibilities & Key Accountabilities- Develop and manage a North American web presence, establish an industry leading web presence and engagement for target customers, identify and utilize emerging technologies to create a competitive advantage for JCB NA, maintain company websites, integration with dealer and global partner websites
- Oversee and assist in the execution of SEO, SEM, paid search, email marketing and paid social media efforts increasing conversions and lead generation
- Maintain consistent brand messaging across all channels
- Maintain community management of social media accounts
- Create and manage the content calendar, including ideation of content, assisting with creation and scheduling
- Set up email and landing pages and deploy campaigns through marketing automation tool
- Collaborate with Marketing and wider JCB team to repurpose content
- Coordinate and strategize with outside vendors
- Research, track, and analyze industry consumer behaviors and trends and implement research into digital marketing campaigns
- Create and manage execution of email campaigns ensuring JCB continues to be front of mind for customers
- Identify, analyze and measure trends and content to assess how well it's performing and optimize user experience.
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs to present to senior management
- Collaborates with key stakeholders on campaign strategy, creative concepts, target audience selection criteria, offer and message strategy, schedules, budgets, measurement and return on investment plans
- Manage paid campaign expenses, staying on budget and estimating monthly costs
- Other duties as assigned
Minimum Qualifications- Bachelor's degree in marketing, business, or related field
- Three to five years of relevant experience
- Highly organized, self-starter who can work proactively with minimal supervision
- Detail-oriented and willing to work collaboratively with a team to achieve team and company goals
- Sound understanding of digital marketing principles
- Excellent communication skills, both written and verbal
- Effective project management skills
- Experience working in a marketing automation platform
- Experience managing social media accounts
- Experience with paid search and paid social
- Computer proficiency with Microsoft Office - Word, Excel, PowerPoint
- Expertise in Google Ads and Google Analytics (certification preferred)
- Must pass any drug screens, background checks, and any pre-employment tests, which will be conducted in accordance with applicable law.
Knowledge, Skills, Abilities & Competencies- Proficient in Microsoft Office software
- Comfortable in an in-person office environment
- Technical competence is a plus
- Must be customer service oriented, flexible, and have a high energy level
- Must have excellent follow-through skills
- Must have a professional, polished, and sophisticated demeanor and be comfortable in most social settings
- Must be open to domestic and international travel
- Desire and proven ability to learn and grow
Job Conditions- Both office environment and occasionally manufacturing/factory environment.
- Subject to noise and temperature changes.
Physical RequirementsThe physical demands described here are representative of those required of an employee to perform the essential functions of this job successfully. While performing the duties of this job, the employee is regularly required to:
- Remain stationary, operate hands to finger, handle, or feel, reach with hands and arms, and talk or hear.
- The employee is occasionally required to stand and move and/or walk.
- The employee must frequently move and/or transport up to 10 pounds.
- Specific vision abilities required by this job include close vision, distance vision, depth perception, and the ability to adjust focus.
Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job. 
