What You'll Do:
The Digital Marketing & Operations Manager owns the strategy, performance, technology, measurement, and continuous optimization of Jackrabbit's digital marketing ecosystem. This role combines digital acquisition and conversion expertise with marketing operations and analytics to connect audience discovery, website behavior, automation, and funnel outcomes.
As a senior individual contributor within the Marketing team, this role serves as a key subject matter expert across digital strategy, website performance, search, paid media, marketing technology, automation, analytics, attribution, and data governance. You will partner closely with Creative, Content, Sales, RevOps, and technical resources to improve digital performance, strengthen marketing infrastructure, and create greater visibility into how marketing activity contributes to pipeline and revenue.
Success in this role requires a strong combination of digital marketing expertise, technical fluency, analytical thinking, operational discipline, and the ability to independently manage complex marketing systems and performance initiatives.
Key Responsibilities:
Digital Strategy, Website & Conversion
- Own digital marketing strategy across website, organic, and paid channels.
- Serve as Marketing business owner and subject matter expert for the CMS ecosystem and website roadmap, with WordPress expertise strongly preferred.
- Analyze user journeys and establish a continuous conversion-rate optimization and experimentation program.
- Partner with Creative, Content, and technical resources to improve digital experiences.
- Use performance data and testing to identify opportunities to improve website and landing-page effectiveness, audience engagement, and conversion.
SEO, AEO & Emerging Discovery
- Lead organic search strategy, technical SEO oversight, and search performance monitoring.
- Establish answer-engine and AI-discovery practices and monitor how AI-powered discovery changes audience behavior and visibility.
- Partner with Content on topic, keyword, question, and content opportunities.
- Monitor evolving search behaviors, platform changes, and emerging discovery practices and recommend appropriate adjustments to Jackrabbit's digital strategy.
Paid Digital
- Own paid search, paid social, display, and retargeting strategy and performance, directly and/or through agency partners.
- Ensure effective audience strategy, conversion tracking, landing-page alignment, experimentation, and spend optimization.
- Monitor paid acquisition performance and recommend adjustments that improve efficiency, effectiveness, and alignment with marketing and business goals.
Marketing Technology & Automation
- Serve as Marketing subject matter expert for CRM and marketing automation platforms, with HubSpot expertise strongly preferred.
- Own marketing configuration and governance for properties, segmentation, lists, forms, workflows, campaign structures, scoring, and lifecycle automation.
- Design and optimize nurture programs, triggered journeys, and scalable automation.
- Train marketers to execute routine work within established standards while retaining ownership of complex architecture, governance, and quality assurance.
- Identify opportunities to improve the effectiveness, scalability, and usability of Jackrabbit's marketing technology ecosystem.
Analytics, Attribution & Data
- Own digital analytics strategy, including GA4 or comparable platforms, tagging, events, conversions, and UTM standards.
- Build and maintain recurring dashboards for channel, campaign, funnel, lifecycle, and pipeline performance.
- Develop attribution approaches and connect digital behavior to lead, opportunity, customer, and revenue outcomes.
- Monitor database health and partner with Sales and RevOps on lifecycle definitions, scoring, routing, handoffs, and data governance.
- Translate digital and funnel data into clear insights and recommendations that support marketing priorities and business decision-making.
What You're About:
Required:
- 6+ years of progressive experience across digital marketing, marketing operations, demand generation, analytics, or related disciplines, with demonstrated depth in both digital performance and marketing technology.
- Advanced hands-on experience with a leading CRM and marketing automation platform.
- Strong SEO, website/CMS, conversion-rate optimization, and digital analytics experience.
- Experience managing paid search, paid social, display, and retargeting directly and/or through agency partners.
- Strong understanding of workflows, segmentation, lifecycle automation, attribution, UTMs, tagging, conversion tracking, and funnel reporting.
- Demonstrated ability to analyze digital performance and translate findings into practical recommendations and optimization opportunities.
- Experience building and maintaining dashboards and reporting that connect marketing activity to funnel and business outcomes.
- Strong analytical, technical troubleshooting, documentation, and cross-functional communication skills.
- Ability to independently manage multiple priorities, systems, and workstreams in a fast-paced environment.
- Ability to influence and collaborate across Marketing, Sales, RevOps, and technical teams without direct authority.
- Must have reliable high-speed internet access.
- Ability to travel up to 10% for employees based near Charlotte, North Carolina, or up to 25% for employees based outside the Charlotte area.
Preferred:
- Advanced experience with HubSpot.
- Experience with WordPress or comparable CMS platforms.
- Experience with GA4 or comparable digital analytics platforms.
- Knowledge of emerging AI and answer-engine discovery practices.
- Experience developing or managing formal experimentation and conversion-rate optimization programs.
- Experience working in a SaaS, technology, subscription, or B2B environment.
- Experience working with distributed or fully remote teams.
What You'll Love About Us:
- Our Culture! Check out our mission, core values and the many awards we have received as a growing business and employer of choice.
- We work remotely. We always have - we always will!
- Our Health and Wellness Benefits. Medical, Dental, Vision, Flexible Spending, HSA, and Dependent Care Accounts.
- We help you with the unexpected. Company-Paid Disability and Life Insurance. Opportunity to elect Critical Illness and Accident Insurance. Plus confidential access to legal and life counseling and mental health support available 24/7.
- Your future looks bright at Jackrabbit. 401(k) with a generous company match, access to financial planning.
- We pay you to play, rest, recharge, and balance your life. Paid Time Off, Paid Parental, Paid Caregiver, and Sabbatical leaves.
- You will grow your skills with us. Annual allowance for professional development.
- We give back. Paid Time to volunteer in your community.
