Virgin Hotels

Digital Marketing Manager

Virgin Hotels • $70K — $95K *
Nashville, TN 37211In-Person
Retail & Consumer Goods
5 - 7 years of experience
Reposted 2 days ago
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5+ years of direct-to-consumer growth marketing experience, focusing on digital channels.
  • Expertise in performance marketing optimization and capital allocation, especially in Google Ads and social media.
  • Advanced knowledge of website funnel optimization and associated metrics like ROAS and campaign tracking.
  • Experience managing digital marketing agencies effectively to drive performance.
  • Strong analytical and problem-solving skills with the ability to influence decisions through data.

Responsibilities

  • Develop data-driven marketing strategies for customer acquisition and retention.
  • Test new channels for growth opportunities that align with business goals.
  • Execute A/B testing on performance marketing campaigns and funnel optimization.
  • Own the performance marketing budget and make strategic allocation recommendations.
  • Continuously analyze marketing campaigns to enhance key performance indicators.
  • Collaborate with cross-functional teams to ensure alignment on marketing strategies.
  • Manage relationships with external agencies to ensure accountability and performance.

Benefits

  • Remote work option with a preference for East Coast hours.
  • Opportunity to work with a world-class organization in the hospitality industry.
  • Engagement in innovative growth marketing strategies and projects.
  • Collaboration with corporate and hotel property teams for cohesive strategy implementation.
  • Exposure to diverse marketing channels and the latest trends in growth marketing.
Full Job Description
Job Description

Your mission:

Should you decide to accept it...

The role of the Growth Marketing Manager is to drive Brand.com revenue performance for Virgin Hotel Properties. This will mainly be accomplished through:
  1. Performance marketing optimization and capital allocation recommendations.
  2. Driving Brand.com website strategies, including funnel optimization testing.

The Nitty-Gritty:

What exactly you will be doing...

In helping you understand your role in working for a world class organization, the following is a list of your essential job responsibilities. Please keep in mind that this list is not all inclusive and that you may be asked to perform other job tasks by your manager not listed below in the constant quest to provide "out of this world" customer service experience for our guests:

Develop and Implement Growth Strategies:
  • Create and execute data-driven marketing strategies aimed at acquiring and retaining customers.
  • Identify growth opportunities and test new channels for customer acquisition.
  • Prioritize growth initiatives based on potential ROI and alignment with business goals.
  • Develop, implement, and own A/B testing plans for performance marketing campaigns and Brand.com channel-level funnels.

Optimize Performance Marketing:
  • Own performance marketing budget, including capital allocation recommendations.
  • Manage performance marketing campaigns across channels such as Google Ads, Paid Social, and metasearch.
  • Continuously analyze and optimize marketing efforts to improve key performance indicators based on the needs of the business.
  • Manage performance marketing agency relationship and drive performance accountability.

Data Analysis and Reporting:
  • Leverage data analytics to build reporting to measure the effectiveness of marketing campaigns and Brand.com funnel performance.
  • Use insights from data to make informed decisions and adjustments to marketing and product strategies.
  • Regularly report on performance metrics and provide actionable recommendations to stakeholders.

Cross-Functional Collaboration:
  • Work closely with Corporate and Hotel Property teams to ensure marketing efforts align with current strategies and overall business objectives.
  • Coordinate with creative and content teams to develop compelling marketing materials.
  • Manage external agency partnerships, driving productive relationships and outcomes.

Background must-have:
  • Current, legal and unrestricted ability to work in the United States.
  • 5 years of Direct-to-Consumer growth marketing experience, ideally with experience developing bidding and optimization strategies for Google Ads, Paid Social, and Metasearch.
  • Advanced knowledge of digital marketing and website funnel optimization strategies, including but not limited to ROAS calculations, channel attribution, campaign tracking, lifetime value, retention, A/B testing, landing page optimization, and path progression.
  • Experience managing digital marketing agencies.
  • Ability to influence behavior through data-based recommendations.
  • Strategic thinker with strong business acumen.
  • Detail-oriented with excellent analytical and problem-solving skills.
  • Demonstrated ability to work through complex and ambiguous situations independently.
  • Must be able to prioritize and change tack when needed.
  • Previous travel or hospitality experience preferred.
  • Finger on the pulse-understand trends in growth marketing and have an interest in staying ahead.

About Virgin Hotels

Virgin Hotels is a lifestyle hotel brand that combines heartfelt service, straightforward value, and a seamless, personalized hotel experience with the track record of innovation and smart disruption that Sir Richard Branson's Virgin Group is known for. The brand's first property, Virgin Hotels Chicago, opened in 2015, and the company has since expanded to include hotels in San Francisco, Dallas, Nashville, and Las Vegas. The brand's hotels feature innovative design, functional spaces, and a range of amenities, including multiple dining and drinking outlets, fitness centers, and meeting and event spaces. Virgin Hotels is committed to sustainability and social responsibility, and the company has implemented a number of initiatives to reduce its environmental impact and support local communities. The company was founded in 2010 and is headquartered in Chicago, Illinois.
Learn more about Virgin Hotels
Size
1,000 employees
Industry
Hospitality & Recreation
Founded
2010
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Virgin Hotels

  • Virgin Hotels
    Digital Marketing Manager
    $70K — $95K *
    Nashville, TN 37211 (Davidson County)
    Reposted 2 days ago
    Retail & Consumer Goods
    In-Person
  • Virgin Hotels
    People Manager
    $70K — $95K *
    New York, NY 10025 (New York County)
    Reposted 2 days ago
    Hospitality & Recreation
    In-Person
  • Virgin Hotels
    Director of Sales & Marketing
    $90K — $120K *
    Dallas, TX 75217 (Dallas County)
    Reposted 5 days ago
    Hospitality & Recreation
    In-Person
  • Virgin Hotels
    Director of Casino Marketing
    $90K — $130K *
    Las Vegas, NV 89110 (Clark County)
    6 days ago
    Hospitality & Recreation
    In-Person
  • Virgin Hotels
    Casino Marketing Manager
    $70K — $95K *
    Las Vegas, NV 89110 (Clark County)
    1 week ago
    Hospitality & Recreation
    In-Person

More Retail & Consumer Goods Jobs

Find similar Digital Marketing Manager jobs:

NationwideNashville, TN